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Added for You - China's Energy Plan to Reduce Its Dependence Upon Coal
How Do I Start A Business When I Have No Money? that ratio.How do you raise capital and begin working for yourself when you have no money. Here is my take on the "I have no money" mindset.If you have a joba. Capital. Put aside ten percent a month and within a year you will have enough for a seed fund. How do you put aside ten percent a month on a tight budget. Get rid of your discretionary expenses - stop watching movies, eating popcorn, drinking soda, smoking cigarettes, buying gifts for yourself or your loved ones or in desperate situation even food.I have lived for six weeks on raisin bread and butter so that I could pay off a part of my startup credit card debts. When you put your mind to it, you can put aside a fair bit within the short span of a year. In a given month you do spend fifteen to twenty percent of your paycheck on these items and if you want your venture bad enough you shouldn't have too much of a problem making these small sacrifices.b. Time. For most technology ventures the first and most crucial milestone is the proof of concept. If you are a programmer start sleeping less and working more. If you can put aside an hour every day and a full day on weekends, you get two full days a week, 104 days in a year. That is 4 months of programming time that you don't have to pay or raise capital for.c. Focus. Make the time count. You must be focused on an approach that will get you to revenues fastest. Don't build anything grand or esoteric, build something that can sell and add to your seed fund or help you meet your cash requirements. You would be surprised at how much money is floating around the business idea you have fallen in love with. Look around hard enough and you will find something that you can sell within a month.If you are in love with blue tooth technology, sell your blue tooth library of functions for a few dollars. There is your first product. I CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first Customer Service - The Little Things Count According to a U.S. Congressional – Executive Commission on China, which held a series of Issues Roundtables in late 2004, it was estimated that 12 Chinese mine workers die for every million tons of coal produced. Most are killed by methane gas explosions while inside the coal mines. China Business Weekly reported in July 2000, “To prevent gas explosions, China emits 6 billion cubic meters of methane from mines annually, seriously polluting the environment…” Last year, instruments on the world’s largest environment-monitoring satellite, the European Space Agency’s Envisat, revealed the world’s largest amount of nitrogen dioxide was hanging over Beijing and northeastern China. Because the country emits more methane from its coal mining than any other coal producing country, China pollutes the earth’s atmosphere with about one-third of the total annual emissions of methane. According to the US Environmental Protection Agency, methane traps heat twenty times more than carbon dioxide, which impacts global warming."It has long been an axiom of mine that the little things are infinitely the most important." Sir Arthur Conan Doyle (1859-1930), British novelist and author of the Sherlock Holmes seriesThe smallest little things we do in our business can mean the difference between positive and negative buzz.On a recent trip to the mall, I stopped for a frozen yogurt snack at a TCBY stand. When I asked for a cup of tap water to accompany my yogurt, the counter person said, "I'll have to charge you 25 cents for the water." When I did a double-take, she said with a look of embarrassment, "Oh, I'm so sorry that I have to charge for water…but that’s what the owner wants."I’ve always loved TCBY frozen yogurt, but this left a bitter taste in my mouth. I couldn’t stop thinking that a paper cup of tap water must cost only a few pennies. The profit margin on a cup of frozen yogurt is surely generous, so why would a business owner charge for tap water?Of course, I didn’t pay for the water and instead walked to the nearest drinking fountain. I'll never go back to that TCBY stand since its water policy is ridiculous. Furthermore, I would never recommend the business. In fact, I’ve become a source of negative buzz.As business people, we spend a lot of resources attracting and pleasing customers. It’s comforting to think that happy customers will tell their friends about our companies when we excel in providing products or services. However, to create positive buzz, we must find ways to go beyond the ordinary.In contrast, there is a shop in Portland, Oregon called Mio Gelato. They make gelato that rivals some of the best that I’ve tried in Italy, and their counter people are friendly and gladly offer as many free samples as you want. It is the attention to details that makes Mio Gelato stand apart from the competition.The display cases are beautiful, and each gelato flavor is artfully displayed with a On March 6th, People’s Daily reported, “Shanxi, China’s largest coal-producing province, plans to put the brakes on the further expansion of coal mining in the next five years.” Shanxi Governor Yu Youjun at a recent press conference announced, “We can not continue the rough way of development any more and must limit coal production strictly with the guidance of scientific concept of development.” While only slightly reducing the country’s aggressive GDP growth, China has instituted reforms to maximize its energy efficiency and minimize the environmental damage and loss of human life. Not only is the country stamping down on the causes of these problems, it wants western technology to help become more efficient. Since September 2005, Shanxi shut down nearly 5,000 illegal mines and fined or imprisoned more than 1,200 operators, including 60 local officials. Coal produced about 70 percent of China’s energy supply in 2005. The Chinese government worries China’s dependence upon coal could rise above 80 percent over the next five years. The country is second only to the U.S. as a net importer of petroleum. Nontraditional sources are being encouraged to clean up the environment and reduce China’s dependence upon foreign oil. StockInterview.com has widely discussed China’s scramble for uranium as the country has embarked upon the most aggressive nuclear power program since the United States in the 1970s. Along with nuclear energy, China hopes to exponentially expand its natural gas program as a means of lowering its astronomical levels of air pollution. Chinese Premier Wen Jiabao told the National People’s Congress earlier this month that the country’s growth rate would be reduced to 7.5 percent over the country’s next five year plan. Economic growth reached nearly 10 percent in 2005. The strain imposed on China’s natural resources and labor has been taking its toll. According to the next five-year plan, China’s government policy will concentrate on building a resource-efficient and environment-friendly society. Their idea is to sustain the high output while reducing waste. That may not be so simple. On February 20th, China Daily reported, “The bulk of China’s gas-fired power plants are on the verge of closure due to a shortage of natural gas.” Wang Yonggan, secretary general of China Electricity Council, said nearly 40 percent of China’s power plant capacity remained unused because of the lack of gas supplies. Wang warned a plan drafted the National Development and Reform Commission to increase China’s gas power capacity to 30 gigawatts by 2010 (up from 10.7 now) would make “such targets impossible to reach,” because of the gas shortfalls. China’s Ambitious Coal Bed Methane Gas Development One of the more serious reforms being addressed is the energy crisis within the context of the environmental stigma now attached to China. Coal is a problem because, as toxic as it is known to be, it helps fuel China’s growth, literally. But the dark rock has its bright side. Following the examples of the U.S. coal industry, predominantly in New Mexico’s San Juan Basin, Wyoming’s Powder River Basin, and Alabama’s Black Warrior Basin, and the more recent rise of Alberta’s Horseshoe Canyon, China has aggressively moved into the development of its coal bed methane gas industry. The degasification of coal can not only increase mining safety, but it can be an economic method of natural gas production. According to the U.S. Geological Survey Fact Sheet, “The coalification process, whereby plant material is progressively converted to coal, generates large quantities of methane-rich gas which are stored within the coal. The presence of this gas has been long-recognized due to explosions and outbursts associated with underground coal mining. Only recently has coal been recognized as a reservoir rock as well as a source rock, thus representing an enormous undeveloped ‘unconventional’ energy resource.” In a 2005 report issued by the Federal Reserve Bank of Dallas, coal bed methane is being taken very seriously as an alternative energy source with strong growth potential in the U.S. energy mix, “Geologists call it continuous gas, but it is also called unconventional gas or even weird gas. Whatever you choose to call it, you must give it due respect for its growing importance. The Department of Energy reports the share of unconventional gas doubled from 17 percent of Lower 48 natural gas supplies in 1990 to 35 percent in 2003. By 2025 it is projected to be 44 percent— matching the role of conventional gas—with the remaining 12 percent of domestic supplies imported.” By 2010, China hopes to increase its dependence upon cleaner burning fuels, such as nuclear and natural gas. However, the greatest immediate growth, for instance over the next five years, is likely to come from natural gas. Recent statistics show natural gas to be about 3 percent of China’s energy mix. Numerous announcements over the past two years have been made that the country wants gas in its energy mix to reach 8 percent or more. For those who have traveled to China, it is no secret the country is in dire need of cleaner burning fuels. Official statistics show that China uses 2.45 tons of water to produce a ton of coal. Coal bed methane, a byproduct, is often wasted. In 1996, China established China United Coalbed Methane (CUCBM) to harness that byproduct and to help reduce the toxic pollution and alarming fatalities, generated by coal mining. CUCBM is a sole professional company with the exclusive right to explore and develop coalbed methane resources in joint ventures with foreign companies. It is controlled jointly by PetroChina Energy Company and the China Coal Energy Group Corporation. Methane gas is found in the conventional anticlinal (downward sloping) trap, but it is stored in the earth and produced differently than natural gas. It is stored uniformly in a formation that extends over a wide area, but it is trapped in a rock formation which requires additional resources to free it from that trap. Over the past twenty years, new technologies were developed to drill for methane gas and to complete production wells. The industry has grown by leaps and bounds in the United States. For example, in New Mexico, gas production rules the modern era of hydrocarbons. Once completely driven by oil exploration, New Mexico now produces nearly four times as much gas as oil. China would be happy to approach a fraction of that ratio. CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first How to Quickly Uncover the Revealing Insights About Your Prospects for Breakthrough Sales - Copy cal officials. Coal produced about 70 percent of China’s energy supply in 2005. The Chinese government worries China’s dependence upon coal could rise above 80 percent over the next five years. The country is second only to the U.S. as a net importer of petroleum. Nontraditional sources are being encouraged to clean up the environment and reduce China’s dependence upon foreign oil. StockInterview.com has widely discussed China’s scramble for uranium as the country has embarked upon the most aggressive nuclear power program since the United States in the 1970s. Along with nuclear energy, China hopes to exponentially expand its natural gas program as a means of lowering its astronomical levels of air pollution.The economist Paul A. Samuelson once said, “Good questions outrank easy answers.”It's true. I found that a set of good questions about your prospect will uncover the revealing insights that you need to craft powerful sales copy. Yet these types of questions are hard to find. Few marketers even know what they are. The best marketers know them through sensitivity, instinct and intuition — a kind of knowledge and sensing that’s hard to put in writing.I had to search deep and wide to uncover these good questions. Since they're critical to successful sales-copy, the search was well worth it. Knowing the right questions to ask focuses your attention on what matters most in your prospects' real-world experience. Such specific information will give your sales-copy the “feeling that impels your readers to act as you want them.”I've found a lot of advice about how important it is to start with good information to make sure your sales-copy compels your readers to act. And I found a general understanding of what sort of information you want about your prospect before you craft your sales-copy. These popular answers are helpful only to a point. These are the easy answers. But after searching several years for the right answers, I've finally found the questions that'll make the difference in your sales-copy.Before I get to the questions, let me tell you why they're so important and what you should be looking for when you ask them.Why Finding the Right Information About Your Prospect Makes A DifferenceThese questions are critical because the most important part of your sales-copy is your customer. The respected copywriter Michele Fortier, in his article How to Get Your Perfect Customer tells you that, “[the] most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your custo Chinese Premier Wen Jiabao told the National People’s Congress earlier this month that the country’s growth rate would be reduced to 7.5 percent over the country’s next five year plan. Economic growth reached nearly 10 percent in 2005. The strain imposed on China’s natural resources and labor has been taking its toll. According to the next five-year plan, China’s government policy will concentrate on building a resource-efficient and environment-friendly society. Their idea is to sustain the high output while reducing waste. That may not be so simple. On February 20th, China Daily reported, “The bulk of China’s gas-fired power plants are on the verge of closure due to a shortage of natural gas.” Wang Yonggan, secretary general of China Electricity Council, said nearly 40 percent of China’s power plant capacity remained unused because of the lack of gas supplies. Wang warned a plan drafted the National Development and Reform Commission to increase China’s gas power capacity to 30 gigawatts by 2010 (up from 10.7 now) would make “such targets impossible to reach,” because of the gas shortfalls. China’s Ambitious Coal Bed Methane Gas Development One of the more serious reforms being addressed is the energy crisis within the context of the environmental stigma now attached to China. Coal is a problem because, as toxic as it is known to be, it helps fuel China’s growth, literally. But the dark rock has its bright side. Following the examples of the U.S. coal industry, predominantly in New Mexico’s San Juan Basin, Wyoming’s Powder River Basin, and Alabama’s Black Warrior Basin, and the more recent rise of Alberta’s Horseshoe Canyon, China has aggressively moved into the development of its coal bed methane gas industry. The degasification of coal can not only increase mining safety, but it can be an economic method of natural gas production. According to the U.S. Geological Survey Fact Sheet, “The coalification process, whereby plant material is progressively converted to coal, generates large quantities of methane-rich gas which are stored within the coal. The presence of this gas has been long-recognized due to explosions and outbursts associated with underground coal mining. Only recently has coal been recognized as a reservoir rock as well as a source rock, thus representing an enormous undeveloped ‘unconventional’ energy resource.” In a 2005 report issued by the Federal Reserve Bank of Dallas, coal bed methane is being taken very seriously as an alternative energy source with strong growth potential in the U.S. energy mix, “Geologists call it continuous gas, but it is also called unconventional gas or even weird gas. Whatever you choose to call it, you must give it due respect for its growing importance. The Department of Energy reports the share of unconventional gas doubled from 17 percent of Lower 48 natural gas supplies in 1990 to 35 percent in 2003. By 2025 it is projected to be 44 percent— matching the role of conventional gas—with the remaining 12 percent of domestic supplies imported.” By 2010, China hopes to increase its dependence upon cleaner burning fuels, such as nuclear and natural gas. However, the greatest immediate growth, for instance over the next five years, is likely to come from natural gas. Recent statistics show natural gas to be about 3 percent of China’s energy mix. Numerous announcements over the past two years have been made that the country wants gas in its energy mix to reach 8 percent or more. For those who have traveled to China, it is no secret the country is in dire need of cleaner burning fuels. Official statistics show that China uses 2.45 tons of water to produce a ton of coal. Coal bed methane, a byproduct, is often wasted. In 1996, China established China United Coalbed Methane (CUCBM) to harness that byproduct and to help reduce the toxic pollution and alarming fatalities, generated by coal mining. CUCBM is a sole professional company with the exclusive right to explore and develop coalbed methane resources in joint ventures with foreign companies. It is controlled jointly by PetroChina Energy Company and the China Coal Energy Group Corporation. Methane gas is found in the conventional anticlinal (downward sloping) trap, but it is stored in the earth and produced differently than natural gas. It is stored uniformly in a formation that extends over a wide area, but it is trapped in a rock formation which requires additional resources to free it from that trap. Over the past twenty years, new technologies were developed to drill for methane gas and to complete production wells. The industry has grown by leaps and bounds in the United States. For example, in New Mexico, gas production rules the modern era of hydrocarbons. Once completely driven by oil exploration, New Mexico now produces nearly four times as much gas as oil. China would be happy to approach a fraction of that ratio. CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first Networking Does Not Mean Idle Chit Chat About the Weather pmentIf you go to a networking meetings or Chamber of Commerce Mixer it is indeed important to get to know everyone and not necessarily launch into a full court press sales pitch, as that does get a little annoying and that is no way to win friends and influence people at all.Nevertheless, too much idle chitchat about the weather and you are liable to lose your audience. Most superstar entrepreneurs and those who are running fast moving companies are not interested in endless chitchat. In fact you are probably very lucky if they are in attendance in the first place.If you are well-spoken that is a good thing and yet too many people use this skill incorrectly and will take about; he said, she said for way too long. Or discuss the weather, nice day isn’t it? Indeed it is. Yes, but remember last week? Oh yes I sure do. When this sort of stuff goes on and on for 10-20 minutes, it is like, get away from me! You know what I mean?So, it behooves you to move the conversation along otherwise you look linear, stupid and certainly not someone of interest or anyone they would wish to do business with. How about those Yankees? Sure great opener, but this does not mean you need to talk about baseball for the next 30-minutes. I hope you will consider this in 2006 and understand its importance at your next networking opportunity. One of the more serious reforms being addressed is the energy crisis within the context of the environmental stigma now attached to China. Coal is a problem because, as toxic as it is known to be, it helps fuel China’s growth, literally. But the dark rock has its bright side. Following the examples of the U.S. coal industry, predominantly in New Mexico’s San Juan Basin, Wyoming’s Powder River Basin, and Alabama’s Black Warrior Basin, and the more recent rise of Alberta’s Horseshoe Canyon, China has aggressively moved into the development of its coal bed methane gas industry. The degasification of coal can not only increase mining safety, but it can be an economic method of natural gas production. According to the U.S. Geological Survey Fact Sheet, “The coalification process, whereby plant material is progressively converted to coal, generates large quantities of methane-rich gas which are stored within the coal. The presence of this gas has been long-recognized due to explosions and outbursts associated with underground coal mining. Only recently has coal been recognized as a reservoir rock as well as a source rock, thus representing an enormous undeveloped ‘unconventional’ energy resource.” In a 2005 report issued by the Federal Reserve Bank of Dallas, coal bed methane is being taken very seriously as an alternative energy source with strong growth potential in the U.S. energy mix, “Geologists call it continuous gas, but it is also called unconventional gas or even weird gas. Whatever you choose to call it, you must give it due respect for its growing importance. The Department of Energy reports the share of unconventional gas doubled from 17 percent of Lower 48 natural gas supplies in 1990 to 35 percent in 2003. By 2025 it is projected to be 44 percent— matching the role of conventional gas—with the remaining 12 percent of domestic supplies imported.” By 2010, China hopes to increase its dependence upon cleaner burning fuels, such as nuclear and natural gas. However, the greatest immediate growth, for instance over the next five years, is likely to come from natural gas. Recent statistics show natural gas to be about 3 percent of China’s energy mix. Numerous announcements over the past two years have been made that the country wants gas in its energy mix to reach 8 percent or more. For those who have traveled to China, it is no secret the country is in dire need of cleaner burning fuels. Official statistics show that China uses 2.45 tons of water to produce a ton of coal. Coal bed methane, a byproduct, is often wasted. In 1996, China established China United Coalbed Methane (CUCBM) to harness that byproduct and to help reduce the toxic pollution and alarming fatalities, generated by coal mining. CUCBM is a sole professional company with the exclusive right to explore and develop coalbed methane resources in joint ventures with foreign companies. It is controlled jointly by PetroChina Energy Company and the China Coal Energy Group Corporation. Methane gas is found in the conventional anticlinal (downward sloping) trap, but it is stored in the earth and produced differently than natural gas. It is stored uniformly in a formation that extends over a wide area, but it is trapped in a rock formation which requires additional resources to free it from that trap. Over the past twenty years, new technologies were developed to drill for methane gas and to complete production wells. The industry has grown by leaps and bounds in the United States. For example, in New Mexico, gas production rules the modern era of hydrocarbons. Once completely driven by oil exploration, New Mexico now produces nearly four times as much gas as oil. China would be happy to approach a fraction of that ratio. CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first Why PR Packs a Punch ic supplies imported.”Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all possible to expand your relationship;community leaders strengthening bonds with you;businesses seeking beneficial joint ventures;unions bargaining more frequently in good faith;and legislators and political leaders viewing you as an important member of the business community.Yes, public relations indeed packs a punch, but only when it’s based on a solid foundation. Namely, its fundamental premise. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplishedAnd, notice, please, the implication is that when managers start looking for a return on their public relations investment these days, many will want to see the kind of key stakeholder behavior change that leads directly to achieving their objectives.Does your public relations program pack such a punch?It can if you commit to action steps like these:The list of key audiences shown above is a good one, but only you can create the ideal list of the most important external “publics” whose behaviors affect your organization the most.Then, prioritize them as to impacts on your enterprise, and let’s work on the target audience at the top of the list. By the way, the test for listing an audience is, does its behaviors affect By 2010, China hopes to increase its dependence upon cleaner burning fuels, such as nuclear and natural gas. However, the greatest immediate growth, for instance over the next five years, is likely to come from natural gas. Recent statistics show natural gas to be about 3 percent of China’s energy mix. Numerous announcements over the past two years have been made that the country wants gas in its energy mix to reach 8 percent or more. For those who have traveled to China, it is no secret the country is in dire need of cleaner burning fuels. Official statistics show that China uses 2.45 tons of water to produce a ton of coal. Coal bed methane, a byproduct, is often wasted. In 1996, China established China United Coalbed Methane (CUCBM) to harness that byproduct and to help reduce the toxic pollution and alarming fatalities, generated by coal mining. CUCBM is a sole professional company with the exclusive right to explore and develop coalbed methane resources in joint ventures with foreign companies. It is controlled jointly by PetroChina Energy Company and the China Coal Energy Group Corporation. Methane gas is found in the conventional anticlinal (downward sloping) trap, but it is stored in the earth and produced differently than natural gas. It is stored uniformly in a formation that extends over a wide area, but it is trapped in a rock formation which requires additional resources to free it from that trap. Over the past twenty years, new technologies were developed to drill for methane gas and to complete production wells. The industry has grown by leaps and bounds in the United States. For example, in New Mexico, gas production rules the modern era of hydrocarbons. Once completely driven by oil exploration, New Mexico now produces nearly four times as much gas as oil. China would be happy to approach a fraction of that ratio. CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first SEO In Web Design: Search Engine Optimization In A Nutshell that ratio.Many articles and books have been written on Search Engine Optimization by experts and non-experts alike. And there are many debates on the various techniques of how to optimize web sites so that traffic is increased. But my purpose here is to explain what I believe are the important basics that you should know.SEO is short for Search Engine Optimization. It is defined as the process of increasing traffic (the amount of visitors) to a web site. The higher a web site ranks the greater the chances that it will be visited by someone. You know yourself that when you go to Google and search for something that you generally view the first page that comes up and possibly the second page before you find something. So where a web site is ranked is essential for directing more traffic. SEO helps to ensure that a site is easily available to a search engine. But, what is a "search engine"? A search engine is a software program that searches web documents (pages) for specified keywords and key phrases and returns a list of web pages where the keywords and key phrases were found. Google would be a prime example.Typically, how a search engine works is by sending out a "spider" to retrieve as many web pages as possible. Then an "indexer" reads these web pages and creates a catalog based on the words contained within each web page. Each search engine uses a proprietary algorithm so that specific results are shown.A "spider" or "webcrawler" , as it's sometimes called, is a program that automatically retrieves web pages and are used to send these pages to search engines. It's called a spider because it crawls over the web. Because most web pages contain links to other web pages, a spider can start just about anywhere. As soon as it "sees" a link to another page, it goes off and captures it.You're probably asking yourself: CBM development would also decrease China’s plague of mine safety issues. In a white paper published by World Markets Research in 2002, the values of coal bed methane (CBM) were summarized as follows, “With a relatively small investment - around US$10m per mine - the all-too frequent, horrific accidents related to CBM would come to an end. Over the years, CBM explosions have killed thousands of miners. In the future, we will see a lessening of these distressing fatalities with safety regulations, sensitive gas detectors and mine ventilation.” CUCBM has been actively developing China’s coal bed methane industry by drawing upon the expertise, technology and capital of its foreign partners. “More high level technologies need to be deployed to ensure reliable power supplies,” Ma Songde, China’s vice minister of science and technology told Associated Press in late February. “By developing these technologies, we can resolve issues restricting growth and enhance growth.” China is actively seeking foreign investment and cooperation in power generation, particularly in clean energy. As a light hydrocarbon, coal bed methane is among the cleanest sources of energy. Published reports show that China’s coal bed methane (CBM) resources, buried within a recoverable depth of 2000 meters, are estimated at approximately 36.81 trillion cubic meters. China has the world’s third largest CBM resource. Following behind the United States, it is the second country to have conducted large-scale field exploration of coal bed methane. According to a March 9th article in People’s Daily, “China’s coal bed methane industry made important headway in 2005.” About 340 CBM wells were drilled across the country. That may not sound astonishing compared to the number of wells drilled in Canada, during the same year, which surpassed the 3,000 level for the first time. In that context, China remains nearly a virgin territory for CBM. CUCBM has been actively partnering with the world’s giant oil companies and others to explore their vast CMB reserves. In 1998, Texaco (now Chevron-Texaco) was the first to partner with CUCBM and resulted in geological studies, exploratory wells and development contracts. Since then, CUCBM has been extremely selective in choosing its joint venture partners to develop the ultra-valuable Production Sharing Contracts (PSCs). After attracting oil majors such as Texaco and Conoco-Phillips, only a total of 26 Production Sharing Contracts have been awarded to foreign-owned companies. Total coverage of those contracts now extends about 34,000 square kilometers of China’s below surface coal basins. Foreign companies have investment more than $150 million in the contracted blocks. CUCBM hopes to ramp up coal bed methane output by 2010 to help meet the national gas growth target of 10 billion cubic meters. Pacific Asia Energy Corporation’s CBM Contracts in China The first Canadian publicly traded company awarded a Production Sharing Contract was Pacific Asia China Energy Inc (PACE), which holds the PSC through its wholly owned subsidiary, Asia Canada Energy Corp. Pacific Asia China Energy, which trades on Toronto’s Venture Exchange under the ticker symbol of PCE, also holds a second PSC through another wholly owned subsidiary China Canada Energy Corporation. It was the former which interested us, the company’s Guizhou Project in southern China. In talking with Dr. David Marchioni, one of Canada’s leading CBM geologists, he said of CUCBM, “The Chinese government doesn’t want to hand out resources to people who don’t do anything with them. They want them developed. They want to have gas. They want to have energy.” Dr. Marchioni helped co-author “An Assessment of Coalbed Methane Exploration Projects in Canada,” published by the Geological Survey of Canada. He is also president of Petro-Logic Services in Calgary, whose clients have included the Canadian divisions of Apache, BP, BHP, Burlington, Devon, El Paso Energy, and Phillips Petroleum, among others. He is also a director of Pacific Asia China Energy and is overseeing the company’s CBM exploration program in China. It was obvious PACE was moving quickly to comply with CUCBM’s objectives of getting natural gas into the country’s energy mix. The company first started trading in its current entity on January 4th of this year. By March 16th, the company announced it would begin drilling and testing its massive Boatian-Qingshan property in the Guizhou Province of China. The 970 square kilometer CMB concession – more than half the land mass of Rhode Island – may hold up to 11.2 trillion cubic feet of gas, as reported in a recently published technical report by Calgary-based Sproule International Ltd. In a brief telephone interview with Dev Randhawa, PACE’s Chief Executive, he told StockInterview, “When I asked Dr. Marchioni about the size of the CBM resource, he shocked me when he said, ‘It’s about the equivalent of a billion barrels of oil.” Randhawa was preparing for his tenth trip to China since June 2004, when he began the process to acquire these privileged concession awards from CUCBM. As an aside, Randhawa typically arrives early into the front end of what often becomes a trend. Serving also as Chief Executive for Strathmore Minerals, Randhawa’s team were among the handful of early junior uranium development companies to participate in what has now become the Great Uranium Bull Market of the second millennium. Since mid 2004, Strathmore’s market capitalization has soared from under C$20 million to a recent high of more than C$165 million. But what is the strategy here? If Alberta is now turning the corner and putting itself on the map as a serious CBM contender, why would one of Canada’s top CBM geologists get excited and pursue a property in southern China. “We got access to a huge resource for little money,” said Dr. Marchioni. “Instead of paying hundreds of millions for a concession this size, we paid a small fraction of that. Comparably, the project at Guizhou would have cost up to $200 million to acquire in Alberta.” China needs to attract foreign capital, and may be generous up front, but did PACE buy a pig in the poke? We questioned him about the potential size of the resource. Marchioni responded, “The layman may think those are really big numbers, but you only have to look at the official reports. These are the numbers those guys think.” He was referring to the Sproule assessment of the resource, which offered a three-case scenario, starting at nearly 1 billion cubic feet and reaching the upper limit of more than 11 trillion cubic feet. Still, their assessment for a “most likely scenario” was a hefty 5.2 trillion cubic feet. Marchioni added, “They were numbers we originally thought we had, and they’ve been confirmed.” How big is big in this case? “I think we could fully support some large plant of some sort,” Marchioni explained. “This is more of a long-term thing where you would be looking at a major industrial development. You’d be looking to either have enough money yourself or you bring in partners to do things like liquefied natural gas or major gas-fired power station, liquefaction of coal.” Marchioni was quite excited about the CBM project in Guizhou, “These are all big projects, but the resource is there to support such a project. Because the resource is so huge, you could support a project like that. There also are a lot of potential industrial users for gas in the region.” China Daily reported South China, where the Guizhou province is located, is facing gas shortage problems because of the high energy demands of Guangdong province. And what does PACE bring to the Chinese? “Hopefully, they’ll have an operating CBM project or two contributing clean burning fuel to their energy mix, which is really what they want,” answered Marchioni. “We also bring access to outside technology from places that are producing CBM.” COPYRIGHT © 2007 by StockInterview, Inc. ALL RIGHTS RESERVED.
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