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Added for You - Ways to Play Defensively
Be Rebellious out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run.If your competition is talking loudly and you decide to yell louder, what do you think they will do? Yep. They’ll start to scream. Nobody wins a shouting match when it comes to advertising. And usually you’ll find you even lose a few customers in the We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent h Lack of Discipline with Executive Management We don't consider playing defensively a way of buying "safe" stocks because safe stocks won't make you any money. We need movement, but there are ways to help you survive huge mood swings that the momentum stocks can display. Today we are going to look at the idea of "averaging down" and if it is a good idea or not. It is not an easy answer.We sure seem to see a sense of entitlement of the graduating classes of MBA Students. You know they just think they know everything. Having done much public speaking on the subject of business, management and marketing I was always completely under whelmed at the questions that these business students would ask me.I use to think to myself what an idiot under my breath, but of course I was cordial. Much in the same way that many executive managers are condescending to their middle managers. And muc The concept behind averaging down is that if you buy XYZ at 100 and it falls to 90 and you buy more, your "average" cost is just 95 now. So if XYZ bounces up, you only need to get to 95 to break even on the trade. The idea sounds reasonable, right? Well, "maybe/sometimes". For the most part the problem with averaging down is that people use it to justify a poor trade. If you buy into XYZ with the idea it is going up and it starts to fall, you have to ask why? If the market is healthy, and XYZ hasn't released any bad news, XYZ should be at least holding its own right? Well someone doesn't like it and you don't know the reason why, yet. Now, suppose you buy more XYZ to "average down" and then the next day "boom" they release some type of bad news. You have effectively bought more shares of a poor trade. So in this instance averaging down has hurt you. So naturally the question becomes, "should you ever average down?" and that answer is "yes" at times. Let's use an example: Suppose you are into XYZ because they just announced good earnings a day ago and they are trading higher. But then ABC who is in the same sector announces earnings and they miss by a mile. More times than not the stocks in the whole sector will get hit a bit. Generally this is a sympathy fall and since XYZ didn't do anything wrong, buying more on that type of dip is often a good idea. They aren't usually long lived and you get the chance to buy some more XYZ at a bargain price. **Part 2 What about buying more (averaging down) simply because the market is having a bad hair day? This gets tricky, but try and follow the reasoning. It all depends on what XYZ has done lately. For the most part, if XYZ has had an "orderly rise" and they take a step backwards because the market burped, we have no objections to averaging down and buying up some more, in hopes that the market will rebound the next day and XYZ will be on the move again. BUT and this is very important, if XYZ has already run for several points, the answer gets very hard to say. We are conservative about a lot of things and when a stock has moved several points in two weeks and then it gets smacked in a nasty market sell, we do NOT recommend buying more and averaging down. Why? two reasons. First, if you are already up 5 dollars and XYZ gets hit for 2 in a one day drop, you are still up 3 bucks. But if you buy even more and the market falls yet another day, now you have really eaten into your profits. Since we never really know how far a market will "shake out" you could be buying into a pretty big hole. So, what we like to do in an instance like this is simply take your profits from the first fall if it violated your stop loss point. If it wants to fall more, you are out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent h Blogging for Beginners - Ten Tips p and it starts to fall, you have to ask why? If the market is healthy, and
XYZ hasn't released any bad news, XYZ should be at least holding its own right? Well someone doesn't like it and you don't know the reason why, yet. Now, suppose you buy more XYZ to "average down" and then the next day "boom" they release some type of bad news. You have effectively bought more shares of a poor trade. So in this instance averaging down has hurt you. So naturally the question becomes, "should you ever average down?" and that answer is "yes" at times.Ready to jump on the blogging band wagon but not sure where to start? Read these tips and get going! Many are giving up their static websites and starting a blog. A mere paragraph with a link is fresh content. How easy is that?=> Blogger.com and Typepad.com offer free blogs and are cost effective for beginners. You'll be able to practice without expense. In addition, blogger offers a toolbar that makes it easy to post right from a webpage while surfing!=> Give thought to subject matter befo Let's use an example: Suppose you are into XYZ because they just announced good earnings a day ago and they are trading higher. But then ABC who is in the same sector announces earnings and they miss by a mile. More times than not the stocks in the whole sector will get hit a bit. Generally this is a sympathy fall and since XYZ didn't do anything wrong, buying more on that type of dip is often a good idea. They aren't usually long lived and you get the chance to buy some more XYZ at a bargain price. **Part 2 What about buying more (averaging down) simply because the market is having a bad hair day? This gets tricky, but try and follow the reasoning. It all depends on what XYZ has done lately. For the most part, if XYZ has had an "orderly rise" and they take a step backwards because the market burped, we have no objections to averaging down and buying up some more, in hopes that the market will rebound the next day and XYZ will be on the move again. BUT and this is very important, if XYZ has already run for several points, the answer gets very hard to say. We are conservative about a lot of things and when a stock has moved several points in two weeks and then it gets smacked in a nasty market sell, we do NOT recommend buying more and averaging down. Why? two reasons. First, if you are already up 5 dollars and XYZ gets hit for 2 in a one day drop, you are still up 3 bucks. But if you buy even more and the market falls yet another day, now you have really eaten into your profits. Since we never really know how far a market will "shake out" you could be buying into a pretty big hole. So, what we like to do in an instance like this is simply take your profits from the first fall if it violated your stop loss point. If it wants to fall more, you are out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent h How to Win when you are Outspent the stocks in the whole sector will get hit a bit. Generally this is a sympathy fall and since XYZ didn't do anything wrong, buying more on that type of dip is often a good idea. They aren't usually long lived and you get the chance to buy some more XYZ at a bargain price.We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For the rest of us, we have to learn how to win without the largest ad budgets and without dominating share of voice (SOV).There are some rules that Stealing Share has discovered in our quest to be the authority in stealing market share. In mark **Part 2 What about buying more (averaging down) simply because the market is having a bad hair day? This gets tricky, but try and follow the reasoning. It all depends on what XYZ has done lately. For the most part, if XYZ has had an "orderly rise" and they take a step backwards because the market burped, we have no objections to averaging down and buying up some more, in hopes that the market will rebound the next day and XYZ will be on the move again. BUT and this is very important, if XYZ has already run for several points, the answer gets very hard to say. We are conservative about a lot of things and when a stock has moved several points in two weeks and then it gets smacked in a nasty market sell, we do NOT recommend buying more and averaging down. Why? two reasons. First, if you are already up 5 dollars and XYZ gets hit for 2 in a one day drop, you are still up 3 bucks. But if you buy even more and the market falls yet another day, now you have really eaten into your profits. Since we never really know how far a market will "shake out" you could be buying into a pretty big hole. So, what we like to do in an instance like this is simply take your profits from the first fall if it violated your stop loss point. If it wants to fall more, you are out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent h The Sales Funnel - List Building Model (My Favorite) II t, if XYZ has already run for several points, the answer gets very hard to say. We are conservative about a lot of things and when a stock has moved several points in two weeks and then it gets smacked in a nasty market sell, we do NOT recommend buying more and averaging down. Why? two reasons. First, if you are already up 5 dollars and XYZ gets hit for 2 in a one day drop, you are still up 3 bucks. But if you buy even more and the market falls yet another day, now you have really eaten into your profits. Since we never really know how far a market will "shake out" you could be buying into a pretty big hole. So, what we like to do in an instance like this is simply take your profits from the first fall if it violated your stop loss point. If it wants to fall more, you are out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. The other mechanism by which this method works is that often when a subscriber reads a sales page for a much more expensive product, they see the lower priced product as a higher value, as function of the comparison of prices.However, once someone has purchased a higher priced product, I will generally attempt to not present products that are of a lower price than the one which they have purchased. Because they have made a more expensive purchase, for example $100 +, I make the assumption that be We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent h Growing Your Business In CyberSpace out with a good profit and when it bottoms out and starts back up you can buy in again. If it doesn't hit your stop loss point on its first fall, instead of buying more, sit tight and see what the next day brings. If the next day looks like it wants to rebound, THEN, buy some more. A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004Someone had asked Philippa why Websites are such a 'pain' in a pre-seminar question. Her opening reply was simple, yet powerful, "when you stop improving your site, you stop growing." She believes that Websites are a work in progress much like a business plan or one's own self-improvement. In fact, the first question you should ask yourself about your own Website We stress this point for one reason. Some weeks many stocks fall several points in just days. Sure, you might be expecting a shakeout and get it, but what happens if it doesn't pop back up? This happened to the Internet stocks back in April of 1999 and a lot of people were trapped all summer "hoping" to get their money out. So, the point is, averaging down does have its place if used wisely. But we don't use it to justify a poor trade and we generally don't use it to add to a recent high flier that is falling apart. We would rather sell out that high flier, pocket our winnings, and buy back into it once it has bottomed and started climbing.
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