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Added for You - Transitioning Your Career Toward the New E-conomy: Part I
What Does Your Environment Say About You And Your Business?
Even though this is the last issue in our series on mindset, the topic itself is always there because every action we take is born from a thought we had first. What we think comes from how we think. For example, becoming successful starts with thinking you’re going to be successful, which was born from the idea that you can be successful. No one goes into business thinking they’re going to fail.An interesting twist on this is that in order to be successful, we have to project an image that says we already are successful. This is because each of us wants to do business with someone who’s an expert at what they do. When we’re looking in the yellow pages for a plumber, we’re not thinking “Now which one of these is the cheapest?” We’re trying to figure out which one is the best.Our brains are constantly scanning our environment and attempting to make sense of what they see and come into contact with. To do that, the brain compares the new experience to past experiences and makes a judgment call about the new experience. It labels that new ex
ure than others. We can easily measure maEven though this is the last issue in our series on mindset, the topic itself is always there because every action we take is born from a thought we had first. What we think comes from how we think. For example, becoming successful starts with thinking you’re going to be successful, which was born from the idea that you can be successful. No one goes into business thinking they’re going to fail.An interesting twist on this is that in order to be successful, we have to project an image that says we already are successful. This is because each of us wants to do business with someone who’s an expert at what they do. When we’re looking in the yellow pages for a plumber, we’re not thinking “Now which one of these is the cheapest?” We’re trying to figure out which one is the best.Our brains are constantly scanning our environment and attempting to make sense of what they see and come into contact with. To do that, the brain compares the new experience to past experiences and makes a judgment call about the new experience. It labels that new ex
When Your Job Gets On Your Nerves, Take a Deep Breath and Consider Your Options
Face it, sometimes work really can get on your nerves. We're only human, and we all have good and bad days. Don't impulsively give up on your job, chances are it is just a nagging case of job burnout. Overload is your brain's way of telling you to take a step back and weigh your options to conquer whatever is bothering you.Figure out what is bothering you and work to solve the problem. Are you dissatisfied with the kind of work you do? Would you rather be doing something totally different with your life? Whatever the issue, it is your responsibility to yourself to analyze the situation and figure out an accpetable solution to whatever the problem is. It is your life and you are in charge. Do you want to spend your time and energy working in your current environment? What specifically do you need? Think about it carefully and write down your answers. The answer may just be a matter of calling a truce with a co-worker or going after a promotion. Be tenacious and work on the problem until it is solved, in whatever way you choose.If the situation i
Throughout our lives we all look back at the choices we’ve made and reflect upon their impact on who we are and what we have become. Some results are easier to measure than others. We can easily measure manFace it, sometimes work really can get on your nerves. We're only human, and we all have good and bad days. Don't impulsively give up on your job, chances are it is just a nagging case of job burnout. Overload is your brain's way of telling you to take a step back and weigh your options to conquer whatever is bothering you.Figure out what is bothering you and work to solve the problem. Are you dissatisfied with the kind of work you do? Would you rather be doing something totally different with your life? Whatever the issue, it is your responsibility to yourself to analyze the situation and figure out an accpetable solution to whatever the problem is. It is your life and you are in charge. Do you want to spend your time and energy working in your current environment? What specifically do you need? Think about it carefully and write down your answers. The answer may just be a matter of calling a truce with a co-worker or going after a promotion. Be tenacious and work on the problem until it is solved, in whatever way you choose.If the situation i
Don't Confuse The Message
One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?A prime example today of a mixed message campaign is Rally's Hamburgers, a southeastern based burger and fry joint with dual drive through windows (one on each side of their facilities) which used to be headquartered in my backyard of Louisville, KY. They have since merged with Checker's, and I believe they moved their HQ to Florida. Anyway, Rally's true differentiator is their French Fries--great tasting fries with a unique flavorful coating. They attempt to compete with Burger King, McDonald's, DQ, and Wendy's among othe
the choices we’ve made and reflect upon their impact on who we are and what we have become. Some results are easier to measure than others. We can easily measure maOne of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?A prime example today of a mixed message campaign is Rally's Hamburgers, a southeastern based burger and fry joint with dual drive through windows (one on each side of their facilities) which used to be headquartered in my backyard of Louisville, KY. They have since merged with Checker's, and I believe they moved their HQ to Florida. Anyway, Rally's true differentiator is their French Fries--great tasting fries with a unique flavorful coating. They attempt to compete with Burger King, McDonald's, DQ, and Wendy's among othe
Batch Inclusion Plastic Bags - 7 Ways To Avoid Price Increases
Rubber compounding companies have been using batch inclusion plastic bags for years to increase productivity and assure batch to batch uniformity. However, these particular packaging bags, also known as low melt bags, can also be counted on to reduce product loss, decrease solid waste disposal costs and most importantly minimize worker exposure to hazardous materials. As the cost of plastic resin continues to spiral upward here are 7 ways to minimize or even eliminate a price increase.1. Consider using thinner material. Recent advances in film technology can allow you to reduce the thickness of batch inclusion plastic bags while maintaining or even increasing the strength.2. Know the difference between nominal and full gauge film thicknesses and compare pricing. Nominal gauge means the thickness of your low melt bags will range between +/- 10%. Full gauge means it will range between +/- 3%. Full gauge is always a more expensive plastic bag.3. Experiment with batch inclusion bags that have different melt temperatures. The lower the
heir impact on who we are and what we have become. Some results are easier to measure than others. We can easily measure maRubber compounding companies have been using batch inclusion plastic bags for years to increase productivity and assure batch to batch uniformity. However, these particular packaging bags, also known as low melt bags, can also be counted on to reduce product loss, decrease solid waste disposal costs and most importantly minimize worker exposure to hazardous materials. As the cost of plastic resin continues to spiral upward here are 7 ways to minimize or even eliminate a price increase.1. Consider using thinner material. Recent advances in film technology can allow you to reduce the thickness of batch inclusion plastic bags while maintaining or even increasing the strength.2. Know the difference between nominal and full gauge film thicknesses and compare pricing. Nominal gauge means the thickness of your low melt bags will range between +/- 10%. Full gauge means it will range between +/- 3%. Full gauge is always a more expensive plastic bag.3. Experiment with batch inclusion bags that have different melt temperatures. The lower the
Tips For Answering Interview Questions
Most people will agree that no matter how many times you have been through it an interview is a very stressful situation. Probably the biggest unknown is what questions will the interviewer be asking, and how should you best answer them. There are some right and wrong answers to give to these questions.For starters, the questions that will determine the basic skill needed for the job are typically not the ones that determine who gets the offer. They simply are covering basic job responsibilities and requirements. Most applicants will have these covered, but it's the other questions where the interviewer is learning your personality that will likely be the deciding factor. These are also the most difficult to prepare for since you have no idea what topics they would entail. These are likely the questions you will be answering in your head over and over after you leave the office. Don't stress too much about these though. Try to be yourself and answer the interview questions in a way that lets the interviewer know that you will be bringing alot of enthus
e become. Some results are easier to measure than others. We can easily measure maMost people will agree that no matter how many times you have been through it an interview is a very stressful situation. Probably the biggest unknown is what questions will the interviewer be asking, and how should you best answer them. There are some right and wrong answers to give to these questions.For starters, the questions that will determine the basic skill needed for the job are typically not the ones that determine who gets the offer. They simply are covering basic job responsibilities and requirements. Most applicants will have these covered, but it's the other questions where the interviewer is learning your personality that will likely be the deciding factor. These are also the most difficult to prepare for since you have no idea what topics they would entail. These are likely the questions you will be answering in your head over and over after you leave the office. Don't stress too much about these though. Try to be yourself and answer the interview questions in a way that lets the interviewer know that you will be bringing alot of enthus
The Best Advertising for Your Dollar: Newspaper, Radio, TV or Internet? How To Tell Which is Best
Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how to advertise, in which medium, and which is the best deal for each dollar spent.Do newspaper ads outpull radio spots -- or is the power of television the only way to go? And what about the high tech world wide web? The answer is different for each business, each situation, each location and each product.The following are the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product.NEWSPAPERSThe Good:* It's fast. An ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need business fast, this is great.* Newspapers have wide array of editorial topic selcition to match what you are advertising. For example, if you are selling car parts, you can place your ad in the paper's automotive section, or have it placed next to news stories about cars. Newspapers also have interna
ure than others. We can easily measure many of our choices by our wealth, position, and possessions. Others may be more difficult to quantify and might include love, happiness, reputation, and knowledge. Th
Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how to advertise, in which medium, and which is the best deal for each dollar spent.Do newspaper ads outpull radio spots -- or is the power of television the only way to go? And what about the high tech world wide web? The answer is different for each business, each situation, each location and each product.The following are the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product.NEWSPAPERSThe Good:* It's fast. An ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need business fast, this is great.* Newspapers have wide array of editorial topic selcition to match what you are advertising. For example, if you are selling car parts, you can place your ad in the paper's automotive section, or have it placed next to news stories about cars. Newspapers also have interna
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