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Added for You - Launch Pad to a New Job?
Write A Press Release - It's Fun When You Know How o you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it!I've had lots of good results from my advertising lately - well, I say advertising but what I really mean is, I've had lots of good results from my ARTICLES.Writing so called 'press releases' is much more exciting than designing an advert.The results are better too, by far.All I do is make it sound newsworthy and it seems to get used by the magazine(s) that I've sent the article to.The thing is, most people think that their article would never be used - why would a publication be interested in me?. Well, they ARE interested in you, or rather, your story. You'd be surprised at how magazines and, especially, local newspapers are crying out for stories. A new business launch or a sudden improvement can well be newsworthy.Even if it's not super exciting, it may well fill a space that the editor has and will be glad to see your article How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values.< A Misunderstood Profession: Interior Design The point at which you decide to look for a new job is a great time to take stock. After all when you move to a new job you are going to be in a different company in a new role which will take up a considerable part of your life. It make sense to ensure that it matches what you need at a personal level as well as meeting your economic and career development goals.Define your career. If you are a doctor, you diagnose and treat peoples' ailments. If you are a hairdresser, you cut, colour, perm, and style hair. If you are a police officer, you uphold the law, investigate crimes, and in general protect the citizens of the district in which you work. Most careers can be at least briefly described by almost anyone. If you have one of those careers, you are very lucky.Before I entered the work force and opened my own design firm, I never would have imagined that I would be getting calls to mend curtains, remove stains from carpets, find out why one bulb in a chandelier will not work... I am an interior designer -- I design interiors; but I can recommend a seamstress, carpet cleaning company, electrician... Then the dreaded question comes, "What do you mean you design interiors?"Once-upon-a-time-ago I thought that to be a Getting clear about what it is we really want, what’s important to us, is not something most of us spend much time on. This can be particularly true if we’ve worked for the same company or in the same industry for a long period of time. We get to know what expected. We know how things are done round here. And we have found a way to operate in this environment, often adapting and compromising along the way. You could move to your next job with the same mindset. Or you could take the braver step of examining what you really want. The aim being to find a job that is a natural fit. One that will give you more of what you really want. How do you go about clarifying what is important? Asking yourself questions is a good start! Where you start will depend on what kind of person you are. Do you tend to start with the big picture, the broad concepts? Or are you more likely to want to start with some specifics that you can get your hands on? For the big picture person you can start by asking yourself: • What do I want from my life as a whole/from my working life? You may, for example find that you want to be “at the leading edge, working with a small team that’s moving the industry forward”. Alternatively you might find that your key driver is “to be of service to others”. For the person with a more specific starting point: • What specifically is important to me? You may find a number of examples when you know you have been working effectively and feeling good. When you look across these examples you might find a common theme. Maybe you were planning and organising in each of them. Managing details or getting satisfaction from the completion of projects. Whatever your answer to these questions you can use the knowledge and insights you have gained to find out more. To continue with the examples: • When I’m at the leading edge how do I know I’m at the leading edge? Your answers might include: a sense of excitement, making a contribution because if I succeed my company and others in the industry will benefit, constantly learning something new. Again these are broad descriptors and it is useful to drill down a bit more: • When I make a contribution…what kind of contribution? By asking questions of this kind you are finding out more about yourself. You are self-modelling, noticing the unconscious patterns that we all have that are shown in what we do and the way that we do it. Another way to say this is that we are identifying our often unspoken values that draw us towards certain activities or jobs. Are some values more important than others? If you have come up with a number of values that are important to you it can be useful to check if some are more important than others. If you had to pick between 3 and 5 of the values you’ve identified which would they be? This will be invaluable in evaluating job opportunities. Are the values that are part of who you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it! How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values. Understanding Craigslist ne that will give you more of what you really want.Many people hear the name Craigslist and know it refers to some sort of website but many are still unclear about the different ways in which Craigslist can be used. However, Craigslist receives over four billion page views per month so there are obviously many people who have a better understanding of the services offered by Craigslist. Essentially, Craigslist is similar to the classified section of a newspaper where individual can either post advertisements or respond to existing advertisements. There are a variety of different advertisements offered online and presented in a group of different categories to make it easier for users to find these advertisements. Whether you are new to Craigslist or a veteran of the online community this article may offer useful information about some of the uses of Craigslist. This article will discuss the following ways visitors can How do you go about clarifying what is important? Asking yourself questions is a good start! Where you start will depend on what kind of person you are. Do you tend to start with the big picture, the broad concepts? Or are you more likely to want to start with some specifics that you can get your hands on? For the big picture person you can start by asking yourself: • What do I want from my life as a whole/from my working life? You may, for example find that you want to be “at the leading edge, working with a small team that’s moving the industry forward”. Alternatively you might find that your key driver is “to be of service to others”. For the person with a more specific starting point: • What specifically is important to me? You may find a number of examples when you know you have been working effectively and feeling good. When you look across these examples you might find a common theme. Maybe you were planning and organising in each of them. Managing details or getting satisfaction from the completion of projects. Whatever your answer to these questions you can use the knowledge and insights you have gained to find out more. To continue with the examples: • When I’m at the leading edge how do I know I’m at the leading edge? Your answers might include: a sense of excitement, making a contribution because if I succeed my company and others in the industry will benefit, constantly learning something new. Again these are broad descriptors and it is useful to drill down a bit more: • When I make a contribution…what kind of contribution? By asking questions of this kind you are finding out more about yourself. You are self-modelling, noticing the unconscious patterns that we all have that are shown in what we do and the way that we do it. Another way to say this is that we are identifying our often unspoken values that draw us towards certain activities or jobs. Are some values more important than others? If you have come up with a number of values that are important to you it can be useful to check if some are more important than others. If you had to pick between 3 and 5 of the values you’ve identified which would they be? This will be invaluable in evaluating job opportunities. Are the values that are part of who you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it! How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values.< There Is No Job Security onate/strongly about in my current job?When I was going to school in the early eighties we were told of a job market that was drastically different than what exists today. We were told not to worry about the future too much. All we had to do was go to school, get a job and do good work. As long as we did these things we would be taken care of. We were also told the best place to put your money was in a savings accountIn today's world these instructions are not only inadequate they are for the most part completely false.Getting an education is always a good foundation no matter what a person decides to do.It does not seem to matter what you study all that much. The important part is that you have shown the resolve and will to get a degree. Listen to your gut and study what you enjoy. The last thing you want is to get a degree and be stuck in a job path that you don't like.T • What particular incidents or events in my life can I identify when I know I was most happy/at one with myself/effortlessly at my best? You may find a number of examples when you know you have been working effectively and feeling good. When you look across these examples you might find a common theme. Maybe you were planning and organising in each of them. Managing details or getting satisfaction from the completion of projects. Whatever your answer to these questions you can use the knowledge and insights you have gained to find out more. To continue with the examples: • When I’m at the leading edge how do I know I’m at the leading edge? Your answers might include: a sense of excitement, making a contribution because if I succeed my company and others in the industry will benefit, constantly learning something new. Again these are broad descriptors and it is useful to drill down a bit more: • When I make a contribution…what kind of contribution? By asking questions of this kind you are finding out more about yourself. You are self-modelling, noticing the unconscious patterns that we all have that are shown in what we do and the way that we do it. Another way to say this is that we are identifying our often unspoken values that draw us towards certain activities or jobs. Are some values more important than others? If you have come up with a number of values that are important to you it can be useful to check if some are more important than others. If you had to pick between 3 and 5 of the values you’ve identified which would they be? This will be invaluable in evaluating job opportunities. Are the values that are part of who you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it! How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values.< Confidence At Your Fingertips hese are broad descriptors and it is useful to drill down a bit more:This article will show you how to be confident at will using the Neuro-Linguistic-Programming Anchoring technique. We all perform better when meeting new people, complaining about poor service and in interview situations when we are well prepared and confident. This is an easy self-help exercise you can learn that will help you feel much more confident. I suggest you read it all before you try it out.a.. Pick any one time when you felt confident. It could be a time with friends, your partner, family, at school, at work, whenever. This does not have to be a perfect moment. It can just be one brief moment in time when you felt confident. Take your time, close your eyes, and remember it in detail.b.. Now choose any movement you can do when people are around you that won't embarrass you. For example, I touch my left thumb to my little finger.c.. Go bac • When I make a contribution…what kind of contribution? By asking questions of this kind you are finding out more about yourself. You are self-modelling, noticing the unconscious patterns that we all have that are shown in what we do and the way that we do it. Another way to say this is that we are identifying our often unspoken values that draw us towards certain activities or jobs. Are some values more important than others? If you have come up with a number of values that are important to you it can be useful to check if some are more important than others. If you had to pick between 3 and 5 of the values you’ve identified which would they be? This will be invaluable in evaluating job opportunities. Are the values that are part of who you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it! How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values.< Go Ask Alice o you are aligned with the values of a new company you could move to? Will they be respected in a particular job? You want to end up in a job where you can swim with the tide rather than against it!One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A positioning statement helps you chart your path to success because it lets all your audiences - internal and external - know where your organization stands in the battle for your consumers' minds.Positioning: What Is It?You should not confuse a positioning statement with your market position. As Harry Beckwith states in his book Selling the Invisible, "A position is a cold-hearted, no-nonsense statement of how you are perceived in the minds of your prospects. A positioning statement, by contrast expresses how you wish to be How can I make my values even more compelling? We all know we have a left logical brain and a right more creative brain. Making sure we make the best use of both makes sense in any important activity we are involved with. Neuroscientists and psychologists are finding out more and more about how our brain works. It is increasingly clear that we humans have a huge capacity to use metaphors and symbols and indeed we could not operate at the level of complexity that we do without them. (Those of you who have read Malcolm Gladwell’s new book “Blink” will have plenty of examples of research showing the complexity and speed of our thinking). You may want to take the opportunity to ask yourself an even more powerful question about your top values. • When I’m [value 1], [value 2], [value 3]….I’m like what? Continuing the example: • When I’m learning, making a contribution and feeling excited I’m like what? • I’m like an astronaut embarking on a new mission to a distant planet…listening to the count down”. To make this even more impactful find out more by asking a few of the previous questions. • Is there anything else about that astronaut? You are developing a metaphor that encapsulates what you are like when you are at your best. Why would you want to do this? And how will it help with your job search? Having a powerful and compelling metaphor for how you are when you are at your best can be hugely helpful for your job search. The example of the astronaut provides a symbol that packs in huge amounts of information in one word or image. As you become familiar with your symbol you develop an automatic inbuilt sense of everything it represents. It becomes a benchmark. If you find yourself hesitating about whether to take a job or not it could well be that something does not fit with your values. Checking this out against your symbol (for you at your best) will be the fastest way to find out whether the job is right or not. It will also help identify whether you need to ask questions and find out more about the company or the job. Getting what you want from your next job So if getting what you want from your next job is important to you it is worth finding out what’s really important to you. This way you will massively increase the chance of find a job that is a natural fit in an organisation with values aligned with yours. Who knows you could also end up with a metaphor giving you a symbol for success! Dorothea Stuart MA, MSc works with professionals, particularly lawyers, providing targeted personal and practice development. She is a Reach Certified Personal Branding Strategist and supports managers and senior professionals to develop their own niche and stand out from the crowd. Thank you to David Grove some of whose clean language questions have been used in this article.
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