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    Tips on Creating Your Small Business Yellow Page Ad
    First, a few words about my qualifications. I was a Yellow Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effective ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in essentials a
    ersonal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it

    Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success
    The right business logo is arguably the most important element available to represent a business, especially in today's online world, where first impressions are everything. Designing the right business logo is often the first step in properly branding a company and its products.The company logo becomes an integral, indelible aspect of a company's identity within its markets. A company's logo creates the first impression people will have of the business. It's the most important graphic image a com
    So you’ve managed to secure a job interview for a position that fits you PERFECTLY. Now comes the moment of truth: Are you REALLY ready for the interview? If you’ve rehearsed what you’re going to say and know the perfect answer to every potential question, you’re half way there. There’s just one important thing you’ve forgotten:

    Yourself.

    How do you sell yourself and show your potential employer how valuable you can be to their company? You want to make them hire you TODAY and not even THINK about other applicants. You know you’re the right person for the job, so how do you make THEM see that? Here are seven easy steps you can take to really make yourself shine during the interview process.

    1. First, find out everything you can about the company you’d be working for. Who are its customers? What is its mission statement? How does the job you’d be performing relate to the company’s goals? Finding out this type of information gives you great insights on what kinds of questions to ask your interviewer and shows them that you’ve done your research and already have some background in the company’s business and objectives.

    2. Read over the job description carefully. Analyze your own strengths and see how you can tie the two together. If you have previous experience, make note of those times where you helped achieve a specific result. Employers give more serious consideration to applicants who have a background and a track record in their industry than those who do not.

    3. First impressions count. It should go without saying that you should arrive 15 minutes prior to the interview, dress appropriately (if not above) the position you’re applying for, greet your interviewer with a firm handshake and maintain eye contact throughout the discussion process. Be enthusiastic, personable and outgoing. Show a sincere interest in the people you meet and the work you’d be doing. Interviewers can tell if you’re desperate!

    4. Show that you can solve problems and work well under pressure, since nearly every job will require both skills. If you can identify a particular problem in your industry or that you may face when doing this job, give the interviewer some ideas of how you would solve it. Be calm, relaxed and confident. Some nervousness is expected, but your overall mannerisms (such as fidgeting, nail-biting, slumping in your chair) will be an instant giveaway on how well you REALLY work under stress. Likewise, if you project confidence and security in how you carry yourself, the interviewer will definitely notice.

    5. If your mind goes blank when asked if you have any questions (and you should ALWAYS have a couple of questions ready), consider asking why this position is open. What’s the company’s track record and turnover rate? Are they performing well and keeping employees on board? Remember, you’re not just selling yourself on how you’d be a great fit for this company, but finding out how this company could also be a great fit for you.

    6. If an interviewer asks a question that makes you feel uncomfortable, smile politely and ask, “Why would you like to know?” Remember, your employer is prohibited from asking you personal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it

    Your Money or Your Life - How to Break Free from a Crappy Job
    Everyone gets emotional about money. Most of us link it to happiness and/or success. It almost certainly results in anger and frustration at some point in our lives. It appears as if money has some power over us – the power to make a difference in our lives. The truth is that money only has the power we assign to it.The cornerstone of personal finance is your ability to manage your cash flow. Taking in more than you spend is essential to growth and prosperity. Most people rely upon their job as t
    re its customers? What is its mission statement? How does the job you’d be performing relate to the company’s goals? Finding out this type of information gives you great insights on what kinds of questions to ask your interviewer and shows them that you’ve done your research and already have some background in the company’s business and objectives.

    2. Read over the job description carefully. Analyze your own strengths and see how you can tie the two together. If you have previous experience, make note of those times where you helped achieve a specific result. Employers give more serious consideration to applicants who have a background and a track record in their industry than those who do not.

    3. First impressions count. It should go without saying that you should arrive 15 minutes prior to the interview, dress appropriately (if not above) the position you’re applying for, greet your interviewer with a firm handshake and maintain eye contact throughout the discussion process. Be enthusiastic, personable and outgoing. Show a sincere interest in the people you meet and the work you’d be doing. Interviewers can tell if you’re desperate!

    4. Show that you can solve problems and work well under pressure, since nearly every job will require both skills. If you can identify a particular problem in your industry or that you may face when doing this job, give the interviewer some ideas of how you would solve it. Be calm, relaxed and confident. Some nervousness is expected, but your overall mannerisms (such as fidgeting, nail-biting, slumping in your chair) will be an instant giveaway on how well you REALLY work under stress. Likewise, if you project confidence and security in how you carry yourself, the interviewer will definitely notice.

    5. If your mind goes blank when asked if you have any questions (and you should ALWAYS have a couple of questions ready), consider asking why this position is open. What’s the company’s track record and turnover rate? Are they performing well and keeping employees on board? Remember, you’re not just selling yourself on how you’d be a great fit for this company, but finding out how this company could also be a great fit for you.

    6. If an interviewer asks a question that makes you feel uncomfortable, smile politely and ask, “Why would you like to know?” Remember, your employer is prohibited from asking you personal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it

    Beware the Chicken Little Consultant
    Paying for expertise is an inherent part of business. How else can we make the best decisions in specialty areas without informed help?Unfortunately there can be conflicts of interest on the part of your expert which can be subtle yet extremely powerful.Ask yourself one question: Would your consultant benefit by prolonging your issue or project? If the answer is yes, you may be paying more than you should.Paid experts have the power to prolong an issue or project thereby stuffing their
    tes prior to the interview, dress appropriately (if not above) the position you’re applying for, greet your interviewer with a firm handshake and maintain eye contact throughout the discussion process. Be enthusiastic, personable and outgoing. Show a sincere interest in the people you meet and the work you’d be doing. Interviewers can tell if you’re desperate!

    4. Show that you can solve problems and work well under pressure, since nearly every job will require both skills. If you can identify a particular problem in your industry or that you may face when doing this job, give the interviewer some ideas of how you would solve it. Be calm, relaxed and confident. Some nervousness is expected, but your overall mannerisms (such as fidgeting, nail-biting, slumping in your chair) will be an instant giveaway on how well you REALLY work under stress. Likewise, if you project confidence and security in how you carry yourself, the interviewer will definitely notice.

    5. If your mind goes blank when asked if you have any questions (and you should ALWAYS have a couple of questions ready), consider asking why this position is open. What’s the company’s track record and turnover rate? Are they performing well and keeping employees on board? Remember, you’re not just selling yourself on how you’d be a great fit for this company, but finding out how this company could also be a great fit for you.

    6. If an interviewer asks a question that makes you feel uncomfortable, smile politely and ask, “Why would you like to know?” Remember, your employer is prohibited from asking you personal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it

    Brand Equity
    Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners.Breaking down the definition of "brand equity" into its two components, we can more easily determine a reliable way to measure brand equity, and to
    instant giveaway on how well you REALLY work under stress. Likewise, if you project confidence and security in how you carry yourself, the interviewer will definitely notice.

    5. If your mind goes blank when asked if you have any questions (and you should ALWAYS have a couple of questions ready), consider asking why this position is open. What’s the company’s track record and turnover rate? Are they performing well and keeping employees on board? Remember, you’re not just selling yourself on how you’d be a great fit for this company, but finding out how this company could also be a great fit for you.

    6. If an interviewer asks a question that makes you feel uncomfortable, smile politely and ask, “Why would you like to know?” Remember, your employer is prohibited from asking you personal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it

    Employment Binders: Golden Handcuffs for the Working Class
    Stock options and the availability for executives to cash in on them are often accompanied by what they called golden handcuffs. In other words if you leave the company you lose the rights to exercise the stock options and that means you will stay there longer working for the company rather than leave and take your working knowledge and expertise and go to another company. This strategy works very well for keeping intact organizational capital amongst the top executives.But did you know that there
    ersonal questions, including references to your race, gender, sexual preference, marriage status and child care situations. Your interview should be focused on how well you can perform the job, not your home and family life.

    7. After the interview, be sure to follow up with a thank-you note. Recount your strengths in the letter and highlight your qualifications. Touch on specific discussions or conversations you had with the interviewer to help them remember that polished, professional, enthusiastic candidate (you). Close the note by letting the interviewer know of your sincere interest in the position and your confidence in doing it well.

    If you keep all of these suggestions in mind, you’ll not only have seriously impressed your potential employer, but you’ll come away from it feeling like a winner too! Good luck!

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