| Added for You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Careers Employment > Your Job Search Is A Marketing Campaign (Part 2) |
|
Added for You - Your Job Search Is A Marketing Campaign (Part 2)
Web Conference Services With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."Many high ticket systems and complex telecommunications services contain mega prices and limited customer support for their services. It is wise to choose a system that fits the needs of the wallet as well as the features needed for maximum effectiveness.When considering purchasing an online conference system, it will pay to explore several different ones, learning all about the different features and advantages before making that final purchase. Online conference room systems have been an important part of effective communication Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 What Not To Do In Your Cover Letter Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.When you are looking for a new Accountancy job, along with your CV you must also enclose a cover letter to the company you are applying to. This is what the employer reads before the CV, so it is even more important that this stands out. The following pointers describe the things that should be avoided at all costs.Do not have a weak opening, for example, ‘please consider me for this role’. You need to grab the readers’ attention and highlight your most important skills that relate to the accountancy job you are applying to. For exam To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job. All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search. Here are three ways to do that, and get hired faster by emulating successful marketing. 1) Define Your Target Market Smart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly. Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's. You can do the same with your job search. Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out. Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for. 2) Develop a USP A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long. FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP. To develop your USP, answer this simple question: "Why should I hire you and not the other guy?" Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them. Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.) Instead, focus on your unique combination of skills, knowledge and experience. Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants." Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 t Twelve Key Questions You Need to Ask About Your Computer Security for Your Home or Business clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.Security technology is only a part of an overall security plan. If you own a small business or a home-based business, or if you've been tasked with implementing security at your organization, developing a comprehensive security plan should be a very important part of your overall security strategy. Get the information you need to get started on the right track! In the computer/internet security game, the best move is one of Prevention! Prevention! Prevention! With that in mind, here are the twelve questions you need to be asking, Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's. You can do the same with your job search. Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out. Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for. 2) Develop a USP A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long. FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP. To develop your USP, answer this simple question: "Why should I hire you and not the other guy?" Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them. Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.) Instead, focus on your unique combination of skills, knowledge and experience. Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants." Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 Enhance Your Hope With A Helium Advertising Balloon want to hear. Leave everything else out.This is the age of consumers. The whole world is on mission to please them. But with the overused techniques of airing commercials in television or radio and even Internet pop ups there are hardly any novelty left. Your ads may boast of a six-digit budget but money cannot buy freshness. Be simple and show off your ad in a Helium balloon. Advertising balloon will add a unique flavor to your efforts.There are many types of advertising balloons you can choose from. You have giant blimps and tiny dwarf blimps with all the sizes in-betwee Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for. 2) Develop a USP A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long. FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP. To develop your USP, answer this simple question: "Why should I hire you and not the other guy?" Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them. Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.) Instead, focus on your unique combination of skills, knowledge and experience. Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants." Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 Never Work Again a ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.Are you tired of being one of the rats in the race? Would you like to spend more time at home with family, friends, or engrossed in your favorite hobbies? What is stopping you? Ah…yes, you need money. What if I was to inform you that you can have the best of both worlds? Would you read on? Owning your own franchise is the ticket in making a lot of money while enjoying things in life you love. It does not take much to start and the chances of failure of very low as well. All you really need is the passion to succeed and some insight To develop your USP, answer this simple question: "Why should I hire you and not the other guy?" Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them. Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.) Instead, focus on your unique combination of skills, knowledge and experience. Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants." Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 How To Catch The Eye Of The Gen Y With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."Millennials, echo boomers, digital millennials, kidemployees, are just a few names of the young adults that were born between 1980 and 2000. They are 80 million strong and there are predictions that they will grow to 100 million. They are the most influential generation and they have shown more spending power and stronger opinions at an earlier age. The economic opportunity is enormous and one every retailer needs to embrace. Whether they are your customers or your employees, you need to adjust your training as well as your marketing tec Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP -- "Because of my ________, I can do ________ for you better than typical applicants." 3) Contact Employers Repeatedly It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day. It's the same in your job search. Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following: * you are persistent, * you can manage details, * you really, really like them and want to work for them. As a result, you'll gain an edge over other candidates who sit back and wait for the phone to ring. Warning: do not contact employers seven days in a row (that's stalking), or send them the same follow-up letter seven times (that's lazy). Instead, give employers one more reason to hire you with each email, fax, letter or phone call. Examples: you could share a new bit of market research, or a proposed solution to a problem they're having. Be creative and prove you can do the job with each contact. Now, go out and make your own luck!
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:The Benefits of Plastic Fasteners Medical Billing Software Provides Easy Access to 2005 CPT Code Book Relocation: Are You Considering Relocating For A New Job?
|