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  • Added for You - Real Estate Marketing - How to Measure Your Direct Mail Success

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    s. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can s

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    Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past experience."

    What he means is this. You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can st

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    ept test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past experience."

    What he means is this. You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can s

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    results based on past experience."

    What he means is this. You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can s

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    another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can s

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    s. The only way to know for sure is to try it and test it.

    Sure, there are "best practices" you can start with, and you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your real estate marketing investment, there is no substitute for testing.

    Think of it this way. Best practices will put you ahead of 75% of your competition. Testing can help you surpass the other 25%.

    And Now for the Good News
    Direct mail makes testing easy. In fact, it’s one of t

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