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Added for You - Emotional Architecture: How to Make a House Feel Like a Home!
B2B Marketing: Selling To The Hospitality And Travel Industry ermines how we respond emotionally to the architecture in our surroundings.In 2005, hotels in America generated $100 billion in profits, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Since the hospitality industry is booming, it is a good time for vendors to cash in on this boom and market themselves to the industry representatives.Hotel Planners:If you are planning to display your products and services to the hospitality industry, you need to approach hotel planners. There are over 70,000 hotel planners in the US, and their ideas and initiatives have generated $44 billion in revenue for the hotel industry. In order to market your services to the hospitality industry, you need to meet the planners and executives of hotels.How to Market to Hospitality Industry:In order to sell your services to the hospitality industry, you need to reach the planners and hotel managers. However, it is not easy to reach them, as they place a great value on their time, and have probably been approached by dozens of vendors before you.1) Identify industry sectors where your products are going to be most useful. If the planners think that your products are of use, they will definitely want to know more. 2) Plan your marketing strategy before you approach people in the hospitality business. 3) Internet, emails, direct mailing, print media are all good mediums of getting your message across to people in the hospitality business. 4) Become a member of any association of vendors or related sector in the hospitality industry. This will lead to higher exposure of your services to people in the hospitality industry. 5) Provide hotel planners with information regarding your products, and cut down on the sales talk. Planners are hard pressed for time; and the Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to Leverage Local Business - Use the World Wide Web to Leverage Your Local Business Do bricks and boards create a room that is comfortable and inviting? Is relaxation a result of finding the right paint color? Does the feeling of being safe and protected come from the choice of wall covering, or is it a result of the finish hardware?Most of us still think that the net offer few opportunities for business with a customer base clustered in a small geographic area. Think again, matters had change, more and more local businesses are coming online. Potential clients are using search engine to get information and solution for the problem.Eventhough some potential clients still use the business directories but more and more are using the net. It's easy and faster to use search engine to find information.Local businesses are now using the net to: • Build trust and deepen relationship with existing customer by providing friendly, professional information, about their business, great content. • Raise their local profile and position their products and services. • Promote locally and take customers from competitors. • Continue to stay “top-of-mind” and deepen customer relationship using e-zine • Build targeted traffic both local and global to find new customers, even added entirely new income streams • Leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions.It’s is time for everybody to get their offline business online. E-commerce is for everybody. A properly develop web site give your business solid web presence. With a newsletter for your targeted traffic, you could build customer loyalty thus get the edge on local competition and add new income stream.Think of a web site as a super-business-directories. People are searching more by the online. A properly build web site for your business has its advantages over those local businesses that do not have a web site. You could update your web site any time with the latest information on your products/services. You could make special offer or even let them know of new development on your e These questions seem frivolous on the surface, but after twenty-five years of helping people design, build and remodel their homes, I’ve become convinced that understanding the unique “emotional architecture” within the brain of a client is a critical part of designing a house that feels like a “home.” In the architecture firm I manage, we are trying to develop a technology that tailors our projects to the true natures of our clients, but it’s not easy. The issue of “home” is a highly emotional one. Logic seldom comes into it. The fact is, when most people decided to remodel their home or build a new house...they lose their minds! It’s true. Stable marriages topple like palm trees in the hurricane of home improvement. Pleasant, cooperative homemakers turn into Machiavellian harpies, combating husbands who vow to fight to the death on the ramparts of their own financial Alamo's. Practical, down-to-earth CPA’s suddenly realize they are the reincarnation of Frank Lloyd Wright. Customers lie about their budgets, trying to bargain with the designer as though they were buying their house from a Tijuana sombrero salesman. Perfectly reasonable people, who would never dream of telling their doctor how to treat a disease or their lawyer how to draft their will, think nothing of telling a professional architect how to design their home. Worst of all, when people begin the process of designing a new home, they forget the basic laws of economics. I long ago discovered that when customers who were over budget came to my office to “trim the fat,” they were actually going to add a Jacuzzi, upgrade the ceramic tile, change the plastic laminate countertops to granite, and then expect the price to drop. It set me to wondering. One day I experienced an epiphany. I was converting a group of historic buildings in the tiny Texas town of Round Top into a country inn. The Queen and my kids were still in Houston. Every Monday morning I drove up to Round Top and then drove home to Houston every Friday night. In between, I slept on an air mattress on the second floor of an old pier and beam house, one of several we were restoring. Alone all week, I had plenty of time to think. In the evenings I would sit in an old rocking chair on the wood plank porch. I found myself inexplicably happy. Everything seemed right with the world as I rocked on that porch. I began to ask myself why...and before long I uncovered the source of my unexplained peace of mind. I remembered a place from my childhood..., my great grandfather’s porch. I called him “Nandaddy.” I can still see him dressed in overalls, bending down to pick me up, a broad smile on his face. “Come hug my neck,” he would say. When I was a young child, I spent a lot of time on that porch. I cannot remember a time in my life when I felt more loved or appreciated. He and my grandmother lived in a pier and beam farmhouse in Milam County. It had a wood plank porch which wrapped around three sides. Years later, the architectural features of a similar porch in Round Top brought back unconscious memories of that cherished time. I had discovered a key feature of my emotional architecture! Suddenly I understood why I kept returning to historic restoration work even though, truth be told, it was less profitable than my other building ventures. I realized then that we all view the world through a broad set of internal associations most, but not all, from our childhood. This internal landscape determines how we respond emotionally to the architecture in our surroundings. Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to 5 Ways To Be A Better Affiliate trees in the hurricane of home improvement. Pleasant, cooperative homemakers turn into Machiavellian harpies, combating husbands who vow to fight to the death on the ramparts of their own financial Alamo's.We've all been there. You sign up to an affiliate program and you obtain your affiliate link....and then you stare at it. Staring at your affiliate link will not make you any money. Neither will spamming your link over myspace or forums. If you are doing that stop it...it is either illegal or it should be illegal. In this short article I will give you 5 steps in the right direction.#1 Buy a domain and hosting package. The best way to get something indexed on the web for people to see, is to put it there on a piece of "Virtual Real Estate" that you own. Remember, you don't get something for nothing so plunk down a little cash and start building your own site.#2 Arm yourself with all the free tools you can get. Don't own Adobe Dreamweaver? No problem, NVU or Trellian Web page are two free site building tools that will get you to an acceptable level of web design. Hey...it's free. Bookmark www.download.com you can search for tons of free programs there, and better yet you can filter out the trial period software and search for only free license software (meaning it is really, really free).#3 Build your own email list. This is another step that is crucial if you want to make a substantial amount of income online. Some clients I work with are able to make sales only because they are able to promote to 50,000+ targeted leads at the click of a button. I suggest 1shoppincart.com for beginners. First of all it's inexpensive, and also, if you ever want to create your own product, you can upgrade your service level to include a shopping cart. For now, all you want is to capture leads through a squeeze page or newsletter opt-in.#4 Get a blog and use it. Blogs are free. Get one and update it daily.#5 Dabble in Pay-Per-Click advertising. It may not be for you, so sign up for a Practical, down-to-earth CPA’s suddenly realize they are the reincarnation of Frank Lloyd Wright. Customers lie about their budgets, trying to bargain with the designer as though they were buying their house from a Tijuana sombrero salesman. Perfectly reasonable people, who would never dream of telling their doctor how to treat a disease or their lawyer how to draft their will, think nothing of telling a professional architect how to design their home. Worst of all, when people begin the process of designing a new home, they forget the basic laws of economics. I long ago discovered that when customers who were over budget came to my office to “trim the fat,” they were actually going to add a Jacuzzi, upgrade the ceramic tile, change the plastic laminate countertops to granite, and then expect the price to drop. It set me to wondering. One day I experienced an epiphany. I was converting a group of historic buildings in the tiny Texas town of Round Top into a country inn. The Queen and my kids were still in Houston. Every Monday morning I drove up to Round Top and then drove home to Houston every Friday night. In between, I slept on an air mattress on the second floor of an old pier and beam house, one of several we were restoring. Alone all week, I had plenty of time to think. In the evenings I would sit in an old rocking chair on the wood plank porch. I found myself inexplicably happy. Everything seemed right with the world as I rocked on that porch. I began to ask myself why...and before long I uncovered the source of my unexplained peace of mind. I remembered a place from my childhood..., my great grandfather’s porch. I called him “Nandaddy.” I can still see him dressed in overalls, bending down to pick me up, a broad smile on his face. “Come hug my neck,” he would say. When I was a young child, I spent a lot of time on that porch. I cannot remember a time in my life when I felt more loved or appreciated. He and my grandmother lived in a pier and beam farmhouse in Milam County. It had a wood plank porch which wrapped around three sides. Years later, the architectural features of a similar porch in Round Top brought back unconscious memories of that cherished time. I had discovered a key feature of my emotional architecture! Suddenly I understood why I kept returning to historic restoration work even though, truth be told, it was less profitable than my other building ventures. I realized then that we all view the world through a broad set of internal associations most, but not all, from our childhood. This internal landscape determines how we respond emotionally to the architecture in our surroundings. Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to Mileage Tax Deduction tile, change the plastic laminate countertops to granite, and then expect the price to drop.If you are self employed, and own a business, whether you have an office or it is a home based business, you should be sure to make use of the mileage tax deduction. It is basically a way the IRS allows you to be reimbursed, through a tax deduction, for the business use of you vehicle. You can deduct the expenses either by totaling up all of your receipts, or by using a miles. I would personally recommend using the mileage tax All you need for this is a mileage book. Then, just keep track of the miles you drive to and from places for business purposes. There are also deductions allowed for charitable contributions and for medical expenses. Below is a list of the mileage rates, as published by the IRS, for 2006 and 2007.2006 Mileage Tax Deduction Rates For business, you can deduct 44.5 cents per mileFor charity, you can deduct 14 cents per mile. If it was for Katrina reasons, the deduction amount then increases to 32 cents per mileFor medical and moving, you can deduct 18 cents per mile. This means the mileage you drove to and from the doctors or dentist is deductible, as well as any mileage to needed to move your business 2007 Mileage Tax Deduction Rates For business, you can deduct 48.5 cents per mileFor charity, you can deduct 14 cents per mileFor medical and moving, you can deduct 20 cents per mile Being self employed, and running your own business has huge benefits. And better yet, the IRS tax laws are really established and favor the business owner. So, if you own, or are thinking about starting a business, then make sure to make use of the mileage tax deduction. It set me to wondering. One day I experienced an epiphany. I was converting a group of historic buildings in the tiny Texas town of Round Top into a country inn. The Queen and my kids were still in Houston. Every Monday morning I drove up to Round Top and then drove home to Houston every Friday night. In between, I slept on an air mattress on the second floor of an old pier and beam house, one of several we were restoring. Alone all week, I had plenty of time to think. In the evenings I would sit in an old rocking chair on the wood plank porch. I found myself inexplicably happy. Everything seemed right with the world as I rocked on that porch. I began to ask myself why...and before long I uncovered the source of my unexplained peace of mind. I remembered a place from my childhood..., my great grandfather’s porch. I called him “Nandaddy.” I can still see him dressed in overalls, bending down to pick me up, a broad smile on his face. “Come hug my neck,” he would say. When I was a young child, I spent a lot of time on that porch. I cannot remember a time in my life when I felt more loved or appreciated. He and my grandmother lived in a pier and beam farmhouse in Milam County. It had a wood plank porch which wrapped around three sides. Years later, the architectural features of a similar porch in Round Top brought back unconscious memories of that cherished time. I had discovered a key feature of my emotional architecture! Suddenly I understood why I kept returning to historic restoration work even though, truth be told, it was less profitable than my other building ventures. I realized then that we all view the world through a broad set of internal associations most, but not all, from our childhood. This internal landscape determines how we respond emotionally to the architecture in our surroundings. Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to Beware the Opposition! . I called him “Nandaddy.” I can still see him dressed in overalls, bending down to pick me up, a broad smile on his face.Any time you make changes in your life you are going to be met with opposition from people who would prefer you to stay exactly as you are. Sadly, these people are often the ones that love you the most; your family, friends, partners and even work colleagues. However, in your moments of entrepreneurial seizure, the greatest opposition that you will experience (particularly if you’re a seasoned employee) will come from within yourself.What’s your great business idea?They say that each one of us has an unwritten book lying within us. It’s my belief that each of us also has a great business idea lying in the depths of who we are as well. However, the reality is that very few of us actually dig deep enough to uncover this aspect of self. Of those who do, fewer still are prepared to inject the passion and enthusiasm necessary to bring these ideas to life.Understand your entrepreneurial process.If you hold aspirations of transitioning from paid employment to running your own business, I think it is important to understand the mental and emotional process you go through when you experience moments of entrepreneurial inspiration. When you get a business idea, do you immediately think of all the ways you could make it work or are you someone who automatically sabotages yourself by thinking of all the ways it could fail?Pushing through entrepreneurial sabotage.If you are someone who experiences entrepreneurial sabotage, start to note down your habitual opposing thoughts. Here are some examples of sabotage you may already be familiar with;- if the business idea was that good, why hasn’t someone thought of it before?- how can I start a business - I don’t have any money?- what will people think of me if the business fails?- I’m too old / young to start a busine “Come hug my neck,” he would say. When I was a young child, I spent a lot of time on that porch. I cannot remember a time in my life when I felt more loved or appreciated. He and my grandmother lived in a pier and beam farmhouse in Milam County. It had a wood plank porch which wrapped around three sides. Years later, the architectural features of a similar porch in Round Top brought back unconscious memories of that cherished time. I had discovered a key feature of my emotional architecture! Suddenly I understood why I kept returning to historic restoration work even though, truth be told, it was less profitable than my other building ventures. I realized then that we all view the world through a broad set of internal associations most, but not all, from our childhood. This internal landscape determines how we respond emotionally to the architecture in our surroundings. Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to Affiliate Marketing- The Importance Of Setting Up Your Follow-Up Email Series ermines how we respond emotionally to the architecture in our surroundings.A follow-up email series is a very important part of your affiliate marketing business. Once you have put in all the effort to create the opt in page, driving the traffic to your page and you got subscriber opting in to your list, the next step that you will have to do is to follow up with your customer. You must have some email messages that are already prepared and loaded into your Autoresponder before you even start to send traffic to your opt in page.The main focus of the email-follow up is to make sure that you will be able to continue to generate interest in the products that you are promoting and/or to get your sub affiliates to take the action that you want to do. To summarize the whole things, what you want are people to follow the action that you desire from them.You will have to keep in mind that it will take at least 7 to 10 email to present on single product before they will take the action you desire. So it will be important that you choose a good follow-up automated emailing system that will enable you to achieve this task.So the whole point here is to build your first initial mailing and telling them to take the action that you desire. Then you will continue from there. By sending out a pre-set follow-up email system, you will be able to earn your commissions on autopilot which will free up your time for other projects.This will be important as your main goal in affiliate marketing is to maximize your profits and giving lots of value to your customer. I hope that this article will be useful to you. Eight years later, I lived in another old farmhouse. I felt happy and very much at home. Built in the 1840’s, the restoration was never really complete. The downstairs was cold in the winter and the upstairs a hothouse in the summer. Bugs find it easy to get in and the AC finds it easy to get out. The old place required constant maintenance. You would think these things would have been annoying, but I sat on my porch in the evenings and think about how lucky I am. You see, it wasn’t just an old German farmhouse to me. It was the place I raised my two youngest children. Those old walls held the accomplishment I felt at having been able to leave the big city and make a new home in the country. My best girl slept there in a bed I made with my own hands. It was a place filled with memories of all the good times I’d had with the people I love. I came to realize that these emotional associations are the actual bricks and mortar of my experience of “home.” It’s obvious if you think about it. A robin takes great care to build a nest and guards it jealously until her chicks have flown away. Then, that cherished nest is just another pile of sticks. We humans are not that much different. A house is a material object. A “home” is of the heart.When people are looking for a new living space, they are really looking for how that new space “feels,” and how well it fits the day to day reality of their lives, and the values that are important to them. With this key realization guiding the way, I began to seek a technology to uncover the features of my clients’ emotional architecture. It seemed to me, that if a designer could uncover the emotional associations of his client, he would discover powerful clues to a design that would create that illusive and individual experience we call “home.” Now, years after I had that first realization, I am finally approaching my goal. The human mind is complex, and my skills and training are limited, but after years of research and working with clients, I have developed a systematic process that combined psychological testing and architectural programming in a way that actually identifies what specific features of a house inspire an individual or a family to “feel at home.” But before I brag about my accomplishment, let’s consider a critical question. What exactly is the advantage of knowing for yourself what features of a building or a location will inspire you to feel at home? In his book, The Timeless Way of Building, Christopher Alexander says “The specific patterns out of which a building or a town is made may be alive or dead. To the extent they are alive, they let our inner forces loose, and set us free; but when they are dead they keep us locked in inner conflict.” Mr. Alexander’s theory says that architecture gains aliveness by reflecting the patterns of behavior of those who inhabit it. In other words, the day to day repetitive actions, events and activities of human beings, naturally organize space in a way that is healing and nurturing. When those patterns are ignored, he suggests, we have the type of architecture that now fills our cities...dead, mechanical boxes, impersonal and cold. If is possible, as Mr. Alexander believes, to bring humanity to architecture…then it seems to me that the unconscious world of emotion that lives within us must be a primary source for much of our design criteria. In our firm, we make it clear to our clients that a successful design is the result of a good partnership between the designer and the client. My partner and I may know a lot more about architecture and construction than our customers, but our clients are the experts on their own values, tastes, lifestyle and budget. Time and again however, we find that clients approach us with a broad set of assumptions about cost and design, assumptions that are often poorly grounded in fact. These misconceptions tend to color their requests, often causing them to misrepresent their needs and desires. In other words, people think they know what they want, but are often wrong about significant parts of it. Over time we have found it important to serve as a “devil’s advocate” and challenge our clients’ preconceived ideas if we were to truly discover their most basic priorities. It soon became obvious to us that if we were sincere about trying to get at these deeper issues within our customers, and not just impose our own design ideas on them, we would have to take them on a journey of discovery. Each person has a unique relationship with the aesthetics of space and form based on a
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