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Added for You - Spreading Best Practices - Are You Paying For The Same Expertise Twice?
A relationship expert once said that during an argument, there’s usually three sides to every story: his side, her side, and of course, the truth.This is something we must definitely keep in mind as teachers. As educators (especially professors), we have been accused of having the biggest egos on this side of Mount Rushmore. One of the quickest ways to burn out in education is to refuse to embrace change. Whether we want to admit it or n
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business wr
To promote your brand, you first have to be clear what it is, or what you want it to be. In essence, your brand should be unique. In a nutshell, it is what can be associated with your business and no other. Think of any hugely successful brand and you’ll know exactly what I mean.To identify what it is about your business that you should be promoting, take a piece of paper and make a list of the key points of your business operation
Unfortunately, once they start looking for external help, these same wise managers can become a little forgetful. They forget that the problem they identified was a lack of skill, communication and writing skill. And they start focusing almost exclusively on finding someone who already has detailed knowledge of their industry, their methods and processes, or their products and services.
Why pay for the same expertise twice?
Remember, you started out by identifying a gap in capabilities, an obstacle to spreading best practices among your team. The gap was in the skills to get the message across, not in the knowledge that goes into the message.
You can easily waste a lot of money by hiring someone who knows everything you know, without the writing and communication skills you actually want.
It is easy to see how this happens. Generating a quantity of clearly explained content, easy to read and understand, with a real impact on employee behavior . . . well, that's something you may find enormously challenging, even stressful. You'd rather focus on other activities you're more comfortable with, more confident about.
Then you discover that some business writers bring a little different perspective to your topic, trying to "translate" your content into more digestible form for people who are not intimately familiar with your products, services, or procedures. You find it easier to talk to the writers who are more keenly interested in the facts, specifications, and details of your topic than in the writing end of it.
After all, two experts don't need any "translation" to talk to each other. You feel more at home dealing with someone who already speaks your language fluently.
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business wri
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.Do you have an advertising plan?Are you working on a firm budget?What are you trying to accomplish with your advertising?Where are you spending your money now?Usually by the 4th question the happy
Why pay for the same expertise twice?
Remember, you started out by identifying a gap in capabilities, an obstacle to spreading best practices among your team. The gap was in the skills to get the message across, not in the knowledge that goes into the message.
You can easily waste a lot of money by hiring someone who knows everything you know, without the writing and communication skills you actually want.
It is easy to see how this happens. Generating a quantity of clearly explained content, easy to read and understand, with a real impact on employee behavior . . . well, that's something you may find enormously challenging, even stressful. You'd rather focus on other activities you're more comfortable with, more confident about.
Then you discover that some business writers bring a little different perspective to your topic, trying to "translate" your content into more digestible form for people who are not intimately familiar with your products, services, or procedures. You find it easier to talk to the writers who are more keenly interested in the facts, specifications, and details of your topic than in the writing end of it.
After all, two experts don't need any "translation" to talk to each other. You feel more at home dealing with someone who already speaks your language fluently.
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business wr
Points You Want To Remember When Branding Your BusinessIt’s easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel services, but how do you make yours distinct? There are a lot of ways and only one highly important characteristic to a successful business. It is branding. Below are key points to follow when brainstorming your brand.
You can easily waste a lot of money by hiring someone who knows everything you know, without the writing and communication skills you actually want.
It is easy to see how this happens. Generating a quantity of clearly explained content, easy to read and understand, with a real impact on employee behavior . . . well, that's something you may find enormously challenging, even stressful. You'd rather focus on other activities you're more comfortable with, more confident about.
Then you discover that some business writers bring a little different perspective to your topic, trying to "translate" your content into more digestible form for people who are not intimately familiar with your products, services, or procedures. You find it easier to talk to the writers who are more keenly interested in the facts, specifications, and details of your topic than in the writing end of it.
After all, two experts don't need any "translation" to talk to each other. You feel more at home dealing with someone who already speaks your language fluently.
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business wr
Understanding Branding for Professional Service ProvidersBranding. We’ve all heard the word. But what does it really mean for professional service providers. Whether you are a doctor, consultant, business coach or financial planner, YOU are the brand. Do you really understand how important YOUR brand is to your marketing strategy and business?What is a Brand?A brand it the way that current and potential customers feel about
After all, two experts don't need any "translation" to talk to each other. You feel more at home dealing with someone who already speaks your language fluently.
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business wr
In difficult economic times, the question of how to deliver value to conference attendees while keeping the cost under control is truly a conundrum. Determining what activities conference attendees see as valuable can be quite elusive, as in your coercive effort to attract them.What do today’s conference attendees want? First, explore the basic types that attend conferences, especially when travel is required. The old paradigm conference
That makes your project meetings more comfortable. But how does it help you influence your real audience: people who do not already speak your language? How does another helping of the knowledge you already have help you connect to the cautious, unaware, unconvinced employee, prospect, or customer?
You really do need someone who thinks a little differently, who is focused on communication methods rather than precise specifications. Good business writers offer you that "translation" ability, that awareness of another perspective and the skill to turn what you say into what others need to hear to understand you and follow you.
Sure, it helps if they have some familiarity with your industry. But given the choice between communication skill and detailed technical knowledge, go for the skill.
You've already paid for the knowledge at least once, through your employees, product developers, procedural consultants, and other experts. Paying for it twice will not add any impact to your message, and you'll probably find that you have short-changed the skills you needed most. Hire help that complements, rather than duplicates, your team's capabilities.
Get help that truly contributes to your success, and not just to your comfort level!
© 2007 Best Training Practices -- Will Kenny
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