free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For exampleBecause I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When we listen to someone speak, the words we hear are rarely repeated – unless requested – and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper.

In addition, the written word has the potential of reaching a wide audience; whereas spoken words are limited by the number of people listening to what you’re saying.

For these reasons, lending companies putting a consistent effort toward their writing often see better results with their marketing strategies than others that treat content creation as just another trivial task. When it comes to putting together ideas for creating an effectively written document, there are numerous ways you can increase the likelihood of generating your desired response.

Here are eight sure-fire tips you can use in your mortgage marketing letters to transform a reader from uninterested to enthusiastic.

• Enticing Tip #1: Offer something for free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For example,

r” as a phrase permanently placed on a piece of paper.

In addition, the written word has the potential of reaching a wide audience; whereas spoken words are limited by the number of people listening to what you’re saying.

For these reasons, lending companies putting a consistent effort toward their writing often see better results with their marketing strategies than others that treat content creation as just another trivial task. When it comes to putting together ideas for creating an effectively written document, there are numerous ways you can increase the likelihood of generating your desired response.

Here are eight sure-fire tips you can use in your mortgage marketing letters to transform a reader from uninterested to enthusiastic.

• Enticing Tip #1: Offer something for free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For example

putting a consistent effort toward their writing often see better results with their marketing strategies than others that treat content creation as just another trivial task. When it comes to putting together ideas for creating an effectively written document, there are numerous ways you can increase the likelihood of generating your desired response.

Here are eight sure-fire tips you can use in your mortgage marketing letters to transform a reader from uninterested to enthusiastic.

• Enticing Tip #1: Offer something for free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For example

re numerous ways you can increase the likelihood of generating your desired response.

Here are eight sure-fire tips you can use in your mortgage marketing letters to transform a reader from uninterested to enthusiastic.

• Enticing Tip #1: Offer something for free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For example

free – No matter how many times you use it, “free” is the one word that will attract attention, regardless of the type of marketing letter you use it in. So offer your readers something they view as valuable as an incentive for meeting your desired outcome. For example, write a report with information on a topic your target audience would find useful. Even better, provide some type of information that would solve a common problem your potential customers can relate to (see tip #4). You can even offer a discount on a future service or a complimentary giveaway that promotes your lending company. The bottom line is that you want to make it as easy as possible for your potential clients to collect your free information.

• Enticing Tip #2: Make the situation a win-win – Stephen R. Covey summed it up in his best-selling book, "The 7 Habits of Highly Effective People," when he stated, “With a Win/Win solution, all parties feel good about the decision and feel committed to the action plan.” Obviously, you benefit if a reader reacts to your call to action, but what incentives are you offering to encourage this response? Once the emotional basis for making a purchase wears off, your customer will seek rational reasons for the decision. So reward your reader with reasons that validate their choice to work with your lending company.