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    American Inventors Could Use Some Branding Help!
    If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction.A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking how she could possibly create such a horrible thing. You could see she had formed that impression the very second the c
    s versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be ques
    Employee Benefits Attorney
    Recent events like the Enron disaster have left hitherto unconcerned employees worried, and they have now begun asking questions about their benefit plans and filing lawsuits if they do not receive satisfactory answers. Fiduciaries and companies are being frequently dragged to court over actions resulting from their employee benefit plans. A well-thought-out employee benefit plan thus has become an important recruiting and retention tool.It is becoming increasingly necessary to find an advisor with the right background and expertise to help you in a specific situation. It is of utmost importance that you find an advisor who is concerned about you and keen on professionally resolving your problem.ERISA (Employee Retirement Income Security Act) or employee benefits attorneys provide a great service to limit the liability of plan sponsors and help protect employees. An employee benefits attorney should be involved in any area of merger, acquisition or divestiture. In addition, whenever a company enacts an
    The role of underground movements in modern organisations

    Forget about empowerment. Forget leadership training. Forget coaching skills. The way to make a difference to your company is through rebellious underground movements.

    But underground movements are a Bad Thing. They work against the hierarchy and against the good of the organisation that they inhabit. Rebellion undermines the leadership and weakens the shared direction of an organisation.

    Then again, underground movements are a Good Thing. Radical change is rarely in the immediate interest of those at the top of the hierarchy. Even when they realise its necessity they are often powerless to make it happen because of the low level involvement needed by every individual. The significant shifts in political and business development that have occurred through history have often happened because of underground movements and rebellion.

    But underground movements are a Dangerous Thing. They destabilise existing structures and foment dissent. They are rarely controllable and often result in unexpected and unpredictable developments.

    Yes, underground movements are a mess of risk and opportunity. They offer huge potential for change linked to an enormous risk of instability. Given all of this, why suggest that you should start creating them in your organisation?

    First, some principles. In political struggle there may be a case for violent opposition, it depends on whether it is “we” who are the freedom fighters or “they” who are the terrorists. In business there is never a case for violence. So, my first principle is that underground movements in business are, and must be, non-violent. And this non-violence extends to all acts of aggression.

    “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.” Recognise this? Well it generates three more principles for me. The first is equality, the second is freedom and the third is fun.

    Equality in a business context does not mean that everyone has a hand in all of the decisions or in the running of the business. It means that everyone has a hand in the decisions and the running of their part of the business, however large or small that may be.

    Freedom means that the direction given to an individual concerns outputs and not inputs. That, as long as they achieve or exceed a required set of results, their method of production is their business. Now obviously in many businesses the inputs are so closely linked to the outputs that elements of this freedom are non-existent. For instance, a shift worker required to staff a time sensitive process cannot arbitrarily decide their own working hours.

    Fun, or “the pursuit of happiness” is a less obvious principle. I strongly believe that everyone can and should have the opportunity to enjoy the work that they do. The more that the principles of equality and freedom are respected, the more likely this is.

    The final principle that I think needs stating is that underground movements will act for the greater good of the organisation. This is a tough one to recognise in practise because those at the top of an organisation usually believe that their instructions are aimed at the greater good of the organisation and so anything that works against them is necessarily bad. Those at the top of an organisation are often wrong.

    There must have been underground movements for as long as there has been control. As soon as someone sets themselves on a pedestal you can bet that there is someone else chipping away at the base of it to destabilise it. Certainly, the earliest recorded histories all have examples of opposition and rebellion. Passive resistance is rarely recorded. Whilst there are exceptions, such as, “We hanged our harps upon the willows in the midst thereof. For there they that carried us away captive required of us a song”, it is more often violence that makes the headlines. You can bet, though, that for every violent rebellion there were thousands of minor acts of passive resistance.

    “Power tends to corrupt. Absolute power corrupts absolutely.” There is a corollary to this. Power tends to be opposed. Absolute power tends to be opposed absolutely. The source of all rebellion is the concentration of power. Those rebelling have a person, a group of people or a symbol of power that they are opposing. In modern organisations that power is identified as being with the executives running the place. The more powerful a management team becomes the greater is the need for opposition. This is where the positive side of rebellion comes to the fore. If executives have no form of opposition then there is no check or balance. They can and will make silly mistakes that will damage the company. There has to be a questioning force. If it doesn’t exist in an organisation then it should be created.

    An underground movement needs to be rebelling against something. If it is working on behalf of the organisation and the bosses are working on behalf of the organisation, where is the need for rebellion? The answer to this question lies in the history and development of the organisation. The very things that have made it successful in the past will be the millstones that will drag it down in the future if they do not change. Those with most invested in the successes of the past and therefore least likely to change are those at the top of the hierarchy. What they believe is best for the organisation is often a repeat of past successes with maybe a few minor changes at the margins. What is needed for future success is radical and never ending change right into the heart of the company.

    Ongoing radical change cannot be managed no matter how effective a bureaucracy you have. This sort of change is characterised by a lack of organisation. Everyone does what they believe is best for the organisation on a day to day, even minute to minute basis. The centre of the organisation is about pulling together the results and learning from successes and failures. Even here the learning is only partly useful because what applied yesterday may not apply tomorrow.

    The Trade union movement has traditionally put the needs of their members above the needs of the company. In an adversarial, us and them, boss versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be quest
    21 Proven Ways To Use PR to Build Your Brand (Part Three)
    Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.How can you build your brand using PR? Here are the third seven of 21 tips.15. Write a LetterExpress your opinion on a current topic by writing a letter to the editor.A time-tested way of taking a stand and gaining visibility.If it is controversial enough and you have expertise in the area it may even turn into a story in its own right so be prepared for a call from a reporter!16. Release a Letter You Have ReceivedAgain, if it is controversial and newsworthy, the media may be interested. It could be a historical letter never before published providing new insight, feedback on a product or service or a commendation.If you want to control where it is seen, just publish the positive letters you get from clients on you
    nce. So, my first principle is that underground movements in business are, and must be, non-violent. And this non-violence extends to all acts of aggression.

    “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.” Recognise this? Well it generates three more principles for me. The first is equality, the second is freedom and the third is fun.

    Equality in a business context does not mean that everyone has a hand in all of the decisions or in the running of the business. It means that everyone has a hand in the decisions and the running of their part of the business, however large or small that may be.

    Freedom means that the direction given to an individual concerns outputs and not inputs. That, as long as they achieve or exceed a required set of results, their method of production is their business. Now obviously in many businesses the inputs are so closely linked to the outputs that elements of this freedom are non-existent. For instance, a shift worker required to staff a time sensitive process cannot arbitrarily decide their own working hours.

    Fun, or “the pursuit of happiness” is a less obvious principle. I strongly believe that everyone can and should have the opportunity to enjoy the work that they do. The more that the principles of equality and freedom are respected, the more likely this is.

    The final principle that I think needs stating is that underground movements will act for the greater good of the organisation. This is a tough one to recognise in practise because those at the top of an organisation usually believe that their instructions are aimed at the greater good of the organisation and so anything that works against them is necessarily bad. Those at the top of an organisation are often wrong.

    There must have been underground movements for as long as there has been control. As soon as someone sets themselves on a pedestal you can bet that there is someone else chipping away at the base of it to destabilise it. Certainly, the earliest recorded histories all have examples of opposition and rebellion. Passive resistance is rarely recorded. Whilst there are exceptions, such as, “We hanged our harps upon the willows in the midst thereof. For there they that carried us away captive required of us a song”, it is more often violence that makes the headlines. You can bet, though, that for every violent rebellion there were thousands of minor acts of passive resistance.

    “Power tends to corrupt. Absolute power corrupts absolutely.” There is a corollary to this. Power tends to be opposed. Absolute power tends to be opposed absolutely. The source of all rebellion is the concentration of power. Those rebelling have a person, a group of people or a symbol of power that they are opposing. In modern organisations that power is identified as being with the executives running the place. The more powerful a management team becomes the greater is the need for opposition. This is where the positive side of rebellion comes to the fore. If executives have no form of opposition then there is no check or balance. They can and will make silly mistakes that will damage the company. There has to be a questioning force. If it doesn’t exist in an organisation then it should be created.

    An underground movement needs to be rebelling against something. If it is working on behalf of the organisation and the bosses are working on behalf of the organisation, where is the need for rebellion? The answer to this question lies in the history and development of the organisation. The very things that have made it successful in the past will be the millstones that will drag it down in the future if they do not change. Those with most invested in the successes of the past and therefore least likely to change are those at the top of the hierarchy. What they believe is best for the organisation is often a repeat of past successes with maybe a few minor changes at the margins. What is needed for future success is radical and never ending change right into the heart of the company.

    Ongoing radical change cannot be managed no matter how effective a bureaucracy you have. This sort of change is characterised by a lack of organisation. Everyone does what they believe is best for the organisation on a day to day, even minute to minute basis. The centre of the organisation is about pulling together the results and learning from successes and failures. Even here the learning is only partly useful because what applied yesterday may not apply tomorrow.

    The Trade union movement has traditionally put the needs of their members above the needs of the company. In an adversarial, us and them, boss versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be ques
    Eight Yellow Pages Advertising Cost Savings Secrets from Doctor Yellow Page
    Check any Yellow Pages directory heading from one year to the next and see how many ads disappear, or reduced in size.Here are some little secrets that your Yellow Pages rep will never tell you but may save you a small fortune.1. A colored ad will double the amount of calls that you will receive over a black and yellow ad. The truth: There is no study by any independent research firm that verifies any increase in calls. Many large advertisers will use color in their ads when it is free and drop the color when they have to pay for it. These advertisers track their calls and see no difference in colored or black and yellow ads.2. The largest ad in a heading will receive the most calls. The truth: In fact the smallest ad will sometimes receive the most calls.3. The Yellow Pages publisher will design a wonderfully effective ad for you for free. The truth: Letting the publisher design your ad could make it the most expensive ad design you will ever pay for. Paying for a professionally
    ood of the organisation. This is a tough one to recognise in practise because those at the top of an organisation usually believe that their instructions are aimed at the greater good of the organisation and so anything that works against them is necessarily bad. Those at the top of an organisation are often wrong.

    There must have been underground movements for as long as there has been control. As soon as someone sets themselves on a pedestal you can bet that there is someone else chipping away at the base of it to destabilise it. Certainly, the earliest recorded histories all have examples of opposition and rebellion. Passive resistance is rarely recorded. Whilst there are exceptions, such as, “We hanged our harps upon the willows in the midst thereof. For there they that carried us away captive required of us a song”, it is more often violence that makes the headlines. You can bet, though, that for every violent rebellion there were thousands of minor acts of passive resistance.

    “Power tends to corrupt. Absolute power corrupts absolutely.” There is a corollary to this. Power tends to be opposed. Absolute power tends to be opposed absolutely. The source of all rebellion is the concentration of power. Those rebelling have a person, a group of people or a symbol of power that they are opposing. In modern organisations that power is identified as being with the executives running the place. The more powerful a management team becomes the greater is the need for opposition. This is where the positive side of rebellion comes to the fore. If executives have no form of opposition then there is no check or balance. They can and will make silly mistakes that will damage the company. There has to be a questioning force. If it doesn’t exist in an organisation then it should be created.

    An underground movement needs to be rebelling against something. If it is working on behalf of the organisation and the bosses are working on behalf of the organisation, where is the need for rebellion? The answer to this question lies in the history and development of the organisation. The very things that have made it successful in the past will be the millstones that will drag it down in the future if they do not change. Those with most invested in the successes of the past and therefore least likely to change are those at the top of the hierarchy. What they believe is best for the organisation is often a repeat of past successes with maybe a few minor changes at the margins. What is needed for future success is radical and never ending change right into the heart of the company.

    Ongoing radical change cannot be managed no matter how effective a bureaucracy you have. This sort of change is characterised by a lack of organisation. Everyone does what they believe is best for the organisation on a day to day, even minute to minute basis. The centre of the organisation is about pulling together the results and learning from successes and failures. Even here the learning is only partly useful because what applied yesterday may not apply tomorrow.

    The Trade union movement has traditionally put the needs of their members above the needs of the company. In an adversarial, us and them, boss versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be ques
    Digital Signage - Don't Forget About Projectors
    What's the first thing that comes to mind when you think of digital signage? If it's a flat panel LCD or plasma display hanging in some public place like a retail store, corporate lobby or museum, you wouldn't be alone. For most indoor digital signage networks, these two display technologies dominate the landscape.However, they aren't the only solution, and in some cases they might not even be the best or most affordable solution. Equally appropriate in some circumstances are projected images played back from the same sort of media server as those used to drive LCD and plasma panels.Video projectors offer some advantages over flat panel displays. For instance, in terms of price per square inch of display, LCD and plasma panels can't compete. In other words, projectors, which can produce much bigger images than LCDs and plasmas, can be significantly less expensive than the largest flat panels per square inch of displayed image.Additionally, projectors can create images in unexpected places or way
    is no check or balance. They can and will make silly mistakes that will damage the company. There has to be a questioning force. If it doesn’t exist in an organisation then it should be created.

    An underground movement needs to be rebelling against something. If it is working on behalf of the organisation and the bosses are working on behalf of the organisation, where is the need for rebellion? The answer to this question lies in the history and development of the organisation. The very things that have made it successful in the past will be the millstones that will drag it down in the future if they do not change. Those with most invested in the successes of the past and therefore least likely to change are those at the top of the hierarchy. What they believe is best for the organisation is often a repeat of past successes with maybe a few minor changes at the margins. What is needed for future success is radical and never ending change right into the heart of the company.

    Ongoing radical change cannot be managed no matter how effective a bureaucracy you have. This sort of change is characterised by a lack of organisation. Everyone does what they believe is best for the organisation on a day to day, even minute to minute basis. The centre of the organisation is about pulling together the results and learning from successes and failures. Even here the learning is only partly useful because what applied yesterday may not apply tomorrow.

    The Trade union movement has traditionally put the needs of their members above the needs of the company. In an adversarial, us and them, boss versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be ques
    Find Yourself A Petty Little Tyrant!
    (For full, ironic effect, the title of this article should actually be sung to the tune that begins, “Have yourself a merry, little Christmas...”)****************************************************************The Oracle of Delphi is credited with having made the famous admonition to all seekers of wisdom, “Know thyself!”It’s still great advice. Of course, when it comes to business and to achieving higher levels of productivity, it is essential to understand the conditions under which we work best.And these are not always obvious to us.For example, in a separate article, I mention that most salespeople perform better when they’re sitting in a “bullpen” arrangement, surrounded by other “pitchers,” rather than when they’re alone in private offices, with doors closed.Before tipping the answer, ask a few salespeople which setting would bring out their best efforts, and they’ll say the quieter space, probably nine out of ten times. They like it more, but it doesn’t force them, if
    s versus worker environment this is right and proper. The sort of organisation that I am describing is one that does not have this adversarial approach. Without this a trade union has less of a role. The notion that people need a shop steward to represent them is as difficult to accept as the notion that they should leave their thinking to management. Yet for some reason, all too often we check our brains in at the door when we come to work and allow others to tell us what to think. This isn’t possible in an environment with a strong underground movement because everyone is required to weigh up every decision to see whether it makes sense to them or not.

    The area engulfed by a forest fire is less to do with where it is started than which way the wind is blowing. Starting an underground movement is like starting a forest fire and carries the same dangers. Which way is the wind blowing in your organisation? Where will the fire be carried?

    So, if you were to start an underground movement, what would it be like? What form would it take? It might be an underground newspaper. It might be a discussion group. You might put your head above the parapet and opt for open critiquing of company direction. Whatever you choose you must accept that you are starting, not directing this. If you breathe life into it you must accept that it will get up and walk on its own.

    And a final thought. If you are successful in creating a source of questioning and critiquing of the established power in your business and if this grows into a power source of its own, at what point do you allow it to be questioned by another underground movement?

    © Paul Birch, December 2005

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