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    What! Business Is Just An Idea?
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    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be

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    Disasters can come out of nowhere. Giant thunderstorms can appear without a moment's notice, knocking out telephone and power lines. A bad dinner at a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that it's not what you packed. How do you compensate for these potential catastrophic situations?

    Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be

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    dinner at a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that it's not what you packed. How do you compensate for these potential catastrophic situations?

    Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be

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    to discover that it's not what you packed. How do you compensate for these potential catastrophic situations?

    Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be

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    advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.

    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be

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    y.

    Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be assured of smooth sailing, no matter what happens. The three main areas to concentrate on are people, places, and things.

    People: You are only as good as your booth staff. The best display, graphics, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training before your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need

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