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  • Added for You - When Is Enough Enough?

    McDonalds and Brand Development - Where Next?
    What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
    r because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked

    Your eBay Lifeblood: Customer Service
    So, you've put up your eBay listings and now it's time to sit back and let the cash flow grow. Sorry, being a successful seller on eBay isn't that easy. Selling merchandise on eBay is a business. While your choice of product is fundamental to the success of that business, customer service can be
    There are times when I really wonder what I should do. Like the time that a window was broken by a friend who installed it as a favor to a customer. Do I have a responsibility because I knew them? Where does my involvement start and end? I mean, I want to be a good guy, but I'm also in business to make a profit, not to lose money.

    To resolve the issue in my own mind, I think about the way that Randy Meitler, a metal artist reacts when things go wrong (www.meitlermetalworks.com). Randy bends over backwards to satisfy the client. He often goes and does work for a client when he had little or nothing to do with a problem. I have seen him lose money time after time, fixing problems that others caused. When he installed a gate according to the instructions that the firm who hired him gave him, it didn't work right. Those guys didn't engineer the project properly. Really, Randy wasn't at fault, but he came out and re-hung different hinges which had less friction in them and the gate worked fine. By rights, he should have been able to charge for the extra work, since it was the other guys fault, but he didn't. When I asked him about it, he explained that he would rather feel good about the job than to haggle over right and wrong and have the client have bad feelings.

    He believes that what goes around, comes back in some form. If you give good service, you'll get repeat business. If you give poor service, people will know.

    There was a mechanic in the town where we lived in Missouri. He was an excellent mechanic, but he always had to cut himself a little better deal. When you took your car in for a tune-up or inspection, he always recommended that you get a new starter because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked t

    Case Study - Me to We - Re-Branding a Non-Profit Group
    It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will intent if done incorrectly. Let's look at a case study shall we?The "Me to We Organization" was started to help
    artist reacts when things go wrong (www.meitlermetalworks.com). Randy bends over backwards to satisfy the client. He often goes and does work for a client when he had little or nothing to do with a problem. I have seen him lose money time after time, fixing problems that others caused. When he installed a gate according to the instructions that the firm who hired him gave him, it didn't work right. Those guys didn't engineer the project properly. Really, Randy wasn't at fault, but he came out and re-hung different hinges which had less friction in them and the gate worked fine. By rights, he should have been able to charge for the extra work, since it was the other guys fault, but he didn't. When I asked him about it, he explained that he would rather feel good about the job than to haggle over right and wrong and have the client have bad feelings.

    He believes that what goes around, comes back in some form. If you give good service, you'll get repeat business. If you give poor service, people will know.

    There was a mechanic in the town where we lived in Missouri. He was an excellent mechanic, but he always had to cut himself a little better deal. When you took your car in for a tune-up or inspection, he always recommended that you get a new starter because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked

    Your Employees Deserve More Than Money For Their Effort
    Most people want to matter and be part of something special. We spend 2000+ hours at work. This equals approximately 20% of all the hours in a year. We sleep 30-35%. There's 45-50% of the hours in a year left to us to travel, eat, do whatever chores we have, sit in traffic, shower and brush our teet
    er the project properly. Really, Randy wasn't at fault, but he came out and re-hung different hinges which had less friction in them and the gate worked fine. By rights, he should have been able to charge for the extra work, since it was the other guys fault, but he didn't. When I asked him about it, he explained that he would rather feel good about the job than to haggle over right and wrong and have the client have bad feelings.

    He believes that what goes around, comes back in some form. If you give good service, you'll get repeat business. If you give poor service, people will know.

    There was a mechanic in the town where we lived in Missouri. He was an excellent mechanic, but he always had to cut himself a little better deal. When you took your car in for a tune-up or inspection, he always recommended that you get a new starter because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked

    Pursue Your Passion With Legal Office Technology
    All the career surveys you've taken haven't helped narrow your interests. The truth is, you love law, business, and technology. Now, you don't have to choose between them. With the many legal office technology careers available, you can blend your passions into the perfect career.Legal
    eelings.

    He believes that what goes around, comes back in some form. If you give good service, you'll get repeat business. If you give poor service, people will know.

    There was a mechanic in the town where we lived in Missouri. He was an excellent mechanic, but he always had to cut himself a little better deal. When you took your car in for a tune-up or inspection, he always recommended that you get a new starter because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked

    Growing with Change
    Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's muc
    r because that old one was going bad. If you happened to need a new starter, he was sure to find that your battery was bad as well. He padded every job with as much as he could and as a result, over the years, folks quit coming to him. He was still an excellent mechanic, but he had milked so many jobs that his reputation caught up with him and he lost more business that he gained.

    So what am I going to do when asked to make good on a deal that has already cost me dearly? I'm going to remember what my son told me in a recent conversation. "It's not that the customer is always right, they're wrong as often as not, but we treat them with the same respect and care as IF THEY WERE RIGHT."

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