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Added for You - Internet Business Model For Selling A Single, Unique Product
One of the problems we have when we interact with professionals, whether they’re architects, doctors, lawyers, or accountants, is the fact that we never quite know enough to know when THEY don’t know enough.We can spin our wheels, wasting time and money, and suffer even worse outcomes if we deal with the WRONG professionals.Divorces and dissolutions of business partnerships can go on for years instead of mont
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what
It happens to everyone. There are very few employees around who have who have not been let go from a job . . . or who haven’t wondered about it.It’s important to understand what can and should happen if and when you get fired. After all, it’s not the end of the world no matter how painful. There is a life after being let go.Here are five firing procedures you have the right to expect:1. You should b
When you have a single, unique product, you can sell it directly off your SINGLE-PAGE web site. You want this page to focus on selling this single product. There'll be NO other links on this page except to your ORDER FORM.
Your main objective is to make the Prospect do one thing and one thing only - DECIDE whether to buy your product or not.
To achieve this goal, your web site will answer 4 simple questions in your Prospects' minds:
1. Why should I buy this PRODUCT in the first place?
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Show the BENEFITS that will go to HIM if he does.
He doesn't care what you think of it. He only cares what he can get out of it. If the benefits listed don't appeal to him, you'll have no sale. It doesn't matter how well you answer the next 3 questions if this first question is not answered.
If you've done a good job here in his mind, he'll then ask the next question.
2. Why should I buy it from YOU?
===========================
If your product appeals to him, why should he buy it from you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
==============================================
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
===============================
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what
Getting a mortgage can be a difficult task for those with less than perfect credit and not a lot of assets. Unfortunately, people make mistakes when they are young by overextending their credit lines, putting themselves up to their ears in debt, living beyond their means, and not making enough income to cover all those extra expenses we all love to enjoy.I hate to be so blunt, but this is the truth for many people l
To achieve this goal, your web site will answer 4 simple questions in your Prospects' minds:
1. Why should I buy this PRODUCT in the first place?
============================================
Show the BENEFITS that will go to HIM if he does.
He doesn't care what you think of it. He only cares what he can get out of it. If the benefits listed don't appeal to him, you'll have no sale. It doesn't matter how well you answer the next 3 questions if this first question is not answered.
If you've done a good job here in his mind, he'll then ask the next question.
2. Why should I buy it from YOU?
===========================
If your product appeals to him, why should he buy it from you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
==============================================
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
===============================
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what
Goal setting is powerful way of keeping sales psychology on the up-and-up. We all know that goals dictate future performance by giving team members a sense of purpose and direction. I can think of nothing less motivating than not knowing why I’ve been asked to do something. Instill in your team members what the end objective is and explain to them the necessary steps to get there. It is much easier to put forth the
If you've done a good job here in his mind, he'll then ask the next question.
2. Why should I buy it from YOU?
===========================
If your product appeals to him, why should he buy it from you and not somebody else with a similar product?
You can do this by:
a) Demonstrating that YOUR product is really different
==============================================
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
===============================
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what
The average person some time in their adult lives will come across a time where they will need to take out a loan. However, if you’re in the military you aren’t just the average person. Omni military loans are specially designed for the ease and convenience of military personnel. This is not to say that your regular bank loan isn’t going to cut it, but Omni military loans have the "home court advantage." Most of Omni’s off
Describe some of your contents that you know are not in your competitors' books. If it's different enough, you have a higher chance of being chosen.
b) Proving that you have CREDIBILITY
===============================
Show your experience and qualifications. You can also include testimonials from your previous customers. Verifiable testimonials (those with web site addresses) have greater weight than those that simply states some initials and a place (for example, "J.R., Texas").
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what
Shopping on the internet is becoming more and more popular and widespread. From online auction sites to online supermarkets who will deliver your weekly groceries, internet shopping is a rapidly expanding market. It can be easy, time saving and relatively hassle free-but, as with anything else it pays to do some research before handing over your cash and your details. There are a number of things that you should make yours
3. Why should I PAY you what you want for it?
=======================================
Prove to your Customer that your product is worth $1,000 to me, and I may pay $1,000 for it. However, tell me that you're willing to accept only $50 for it, and your customer's buying decision has just become easier.
This is called the "bargain" factor - and it's used all the time by savvy Internet Entrepreneurs. Of course, the VALUE your Customer is getting MUST be what you said it is, otherwise it wouldn't work.
4. Why should I buy it NOW?
======================
This is the final hurdle. Your Customer must be compelled to act NOW. If there's no urgency to buy from you when he's at your web site, he'll likely take his time to decide. He'll think, "I'll come back to this site later" - but almost always he won't. This is the case because there are usually other more important things occupying his mind than the thought of buying your book from you.
When he leaves without buying, you'll usually have lost him as a Customer. Thus pressuring him to act WHILE he's at your web site will increase your conversion rate.
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SUMMARY
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Your Killer Sales Letter must answer the above 4 questions very well for you to have any chance of a sale.
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