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Added for You - Are You Boring Your Customers?
(excerpted from The Weekend Seminar - Skills for the 21st Century 1999 Version)I find it's important to not walk into the 21st Century without multiple skills. But what I also find is that if you are already in sales, network marketing or have an entrepreneurial business (or plan to in the future), you can gain the needed skills for the future while you create your income now.Here's my short list for on-the-job training, so that you can learn while you earn.1) SalesI began my journey with sales, which of course dynamically changed my life back at age 25. The first year I multiplied my income by five. I was raised in farm country. I knew how to milk cows, but it didn't pay
Your client sees you
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it in front of your customers as often as possible.How do you think Ivory Soap, Campbell Soup and Tide all built their brand
Is your company doing all it can to establish a regular, consistent, focused, friendly relationship with each and every customer? Are you delivering powerful content and information to your clients? Are you providing answers to their concerns and questions before they have to ask? Are you doing all of this through old-fashioned, out-dated and ineffective marketing techniques?
Forget about the postcards that remind your customers to get their oil changed or the weekly sales circular. That is not innovation. In today's business world those techniques are considered par. Your company should be doing something similar already.
However, your company needs an innovative, never-ending marketing campaign that leverages your database to its fullest potential. Your company needs to become the leader in your field; you must set yourself apart from all the others. You must put your company in front of your customer's eyes every single chance you get. Your company must thrive on customer service and attention.
Your client sees your
Horticulture involves the knowledge to grow fruits, flowers, plants, and vegetables. The location is generally a small garden at your home or maybe in a part. Some people choose to learn about horticulture to develop a beautiful garden of their own as a hobby or way to spend time making their home look better. For some, horticulture is their career.There are colleges and universities offering certificates in the area of horticulture. Having a certificate to show potential clients gives you more credibility. Since consumers are encouraged to shop around before making a decision on such contract work be ready to answer their questions openly and honestly. Make sure you have references to offer
Is your company doing all it can to establish a regular, consistent, focused, friendly relationship with each and every customer? Are you delivering powerful content and information to your clients? Are you providing answers to their concerns and questions before they have to ask? Are you doing all of this through old-fashioned, out-dated and ineffective marketing techniques?
Forget about the postcards that remind your customers to get their oil changed or the weekly sales circular. That is not innovation. In today's business world those techniques are considered par. Your company should be doing something similar already.
However, your company needs an innovative, never-ending marketing campaign that leverages your database to its fullest potential. Your company needs to become the leader in your field; you must set yourself apart from all the others. You must put your company in front of your customer's eyes every single chance you get. Your company must thrive on customer service and attention.
Your client sees you
Pornography is "hard to to define," but "I know it when I see it," wrote former Supreme Court Justice Potter Stewart in 1964.Chemistry between two individuals is another gray area that can be equally difficult to explain. In the context of a job interview, how is it you can have two candidates with comparable backgrounds, experience and skill sets: one the client loves while the other they could care less if they ever see again.You may be thinking, "That's obvious: it's a personality issue"--and I would agree, to an extent. But you don't have to dislike someone's personality to not have chemistry with them. I've interviewed a number of very likable (and capable) people that for whateve
Forget about the postcards that remind your customers to get their oil changed or the weekly sales circular. That is not innovation. In today's business world those techniques are considered par. Your company should be doing something similar already.
However, your company needs an innovative, never-ending marketing campaign that leverages your database to its fullest potential. Your company needs to become the leader in your field; you must set yourself apart from all the others. You must put your company in front of your customer's eyes every single chance you get. Your company must thrive on customer service and attention.
Your client sees you
The Internet is a vast, continually expanding world. With technology advancing and with more and more people and companies turning to their Internet for all their personal and professional needs, it is inevitable that someone somewhere thought of finally posting job advertisements online.At present, there are more than 80,000 job sites spread all over the Web. Not only that, company, government and college alumni web sites post their own list of job openings in their respective turfs. Even regular mailing lists have offtopic job postings. In short, online job advertisements are everywhere. So there is really no reason not to find something that suits you and your skills.But before you
However, your company needs an innovative, never-ending marketing campaign that leverages your database to its fullest potential. Your company needs to become the leader in your field; you must set yourself apart from all the others. You must put your company in front of your customer's eyes every single chance you get. Your company must thrive on customer service and attention.
Your client sees you
Servicing corporate clients can keep you very busy. You must stay on top of matters to ensure proper customer service, quick turnarounds and quality products. Your clients are expecting you to follow through and offer the best possible results for their needs. They are also looking for reasons to continue a business relationship with your company if you are providing good service. Choosing the right location for your business can help give your reputation a boost in the right direction with your clients. Renting a Business Center is a smart solution if you need a prestigious office in a popular area. Here's why.Choose a Smart Location; Make Lasting ImpressionsYour business should
Your client sees your competitors every single day. They get the same sales letter from 15 different stores. They hear the same jingles and the same promises. In fact, your clients are getting tired of it. Your marketing campaign could be back firing on you! Think about it. You could be losing money because you current marketing campaign is stale and boring. It's nothing special or spectacular. Are you spending tons of money just to be average?
Your company needs a fresh customer service campaign that delivers new and repeat business. It needs to be a lead generating machine and it needs to educate your current customers about your company and your services. You do not need to pay thousands of dollars to do this. You do not need to hire the world's foremost marketing firms and you certainly do not need to spend all of your time creating new ideas.
It's time businesses realize what their customers really want. They want honest answers from you. They want you to solve their problem. They want you to be the expert in your field. They want to trust you. They want to know that yo
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