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Advertising Market from a South African Perspective
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.Our advertising and marketing techniques

blem. Also bullies will only feel that they can be more demanding.

Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.

Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.

Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and

Customer Loyalty: Investing In Relationships
Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing! By the time they get to the edge of the cornfield, they are carrying one corncob and they’ve left a trail of corn on the ground. This is how many entrepreneurs handle customers. They’re so busy getting new ones that they neglect and lose their existing customers out the back door. Attrition spirals out of control and yet they continue to spend more money on finding new customers.We know it’s far more affordable to resell existing customers than to

I really hate it when things don’t go as they should and you have to spend time and effort sorting it out. I have hanging onto a phone line being told that “my call is important”, when I have far better things to do.

Many companies are turning away possible loyal customers, because they do not know how to turn a complaining customer into a thankful customer who will come back to buy from you again. Here’s our suggestion.

Firstly, I think that you have to put yourself in your customer’s shoes – why do they consider it necessary to come into the store to complain? Then ask yourself, what will resolve your customer’s problems?

If someone is angry or upset, it is because they feels injured or cheated in some way. Your job is to let the customer vent and to listen attentively in order to understand the source of that frustration. When you do that, you send the message that you care about then and their problems.

If you treat the customer politely, understand what their problem is and give some kind of resolution to their woes – then you will have a happy customer again. Realistically though there are always some people who just like to complain or are complaining in order to gain something.

Firstly the No No’s

Don’t lecture or talk down to your customer. I was once turned from annoyed to absolutely furious when instead of a refund for a fault on their side – I received a lecture on what I should have done instead.

Don’t promise things that you cannot produce – this will only escalate the problem.

Don’t be a “jobsworth” – that is don’t suck the air through your teeth and say – “can’t do that – it’s more than my job is worth”. Your role is to find a solution to the problem that your customer has.

Don’t stand over your customer – especially if you are a man talking to a woman or anyone talking to an elderly customer. This is intimidating.

Alternatively don’t be too timid either – they want to know that you are empowered to solve the problem. Also bullies will only feel that they can be more demanding.

Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.

Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.

Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and
Dangers of Credit Cards
Credit cards can be very advantageous to the smart consumer who uses them wisely by giving you credit to buy what you need without having the needed up-front cash, and letting you make payments over time. But if you are not mindful of the terms of credit cards, there can be dangers of credit cards. If you do not watch your budget and charge without having the ability to make monthly payments, money problems can result which can affect you emotionally and physically. If you do not make gains in paying off your principle balance, the credit card can take a long time to pay off. You can be paying for a purchase you may not even use anymore for years.If you are unable to pay your bills, you may f
they consider it necessary to come into the store to complain? Then ask yourself, what will resolve your customer’s problems?

If someone is angry or upset, it is because they feels injured or cheated in some way. Your job is to let the customer vent and to listen attentively in order to understand the source of that frustration. When you do that, you send the message that you care about then and their problems.

If you treat the customer politely, understand what their problem is and give some kind of resolution to their woes – then you will have a happy customer again. Realistically though there are always some people who just like to complain or are complaining in order to gain something.

Firstly the No No’s
1. Don’t lecture or talk down to your customer. I was once turned from annoyed to absolutely furious when instead of a refund for a fault on their side – I received a lecture on what I should have done instead.
2. Don’t promise things that you cannot produce – this will only escalate the problem.
3. Don’t be a “jobsworth” – that is don’t suck the air through your teeth and say – “can’t do that – it’s more than my job is worth”. Your role is to find a solution to the problem that your customer has.
4. Don’t stand over your customer – especially if you are a man talking to a woman or anyone talking to an elderly customer. This is intimidating.
5. Alternatively don’t be too timid either – they want to know that you are empowered to solve the problem. Also bullies will only feel that they can be more demanding.
6. Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.
7. Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.
8. Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and
  Job Interview Success Secrets: Stand Out from the Crowd by Knowing Your Facts
  Job interviews are inevitable and unavoidable part of adult life. Unfortunately, so are the often clich?d and canned answers associated with the typical job interview. “Where do you see yourself in five years?” “What is your greatest accomplishment?” or my favorite, “Tell me about a time when you had a problem with a supervisor.” With such canned questions, it can be very difficult to come up with an original and memorable response. Sure desperate attempts to get noticed like wearing a wacky tie or bringing the interviewer cookies may immortalize you in annals of the prospective employer’s water cooler fodder. But, to truly leave a lasting impression and get the job, you need a secret weapon--research.
  solution to their woes – then you will have a happy customer again. Realistically though there are always some people who just like to complain or are complaining in order to gain something.
  
  Firstly the No No’s
  1. Don’t lecture or talk down to your customer. I was once turned from annoyed to absolutely furious when instead of a refund for a fault on their side – I received a lecture on what I should have done instead.
  2. Don’t promise things that you cannot produce – this will only escalate the problem.
  3. Don’t be a “jobsworth” – that is don’t suck the air through your teeth and say – “can’t do that – it’s more than my job is worth”. Your role is to find a solution to the problem that your customer has.
  4. Don’t stand over your customer – especially if you are a man talking to a woman or anyone talking to an elderly customer. This is intimidating.
  5. Alternatively don’t be too timid either – they want to know that you are empowered to solve the problem. Also bullies will only feel that they can be more demanding.
  6. Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.
  7. Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.
  8. Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and
    Resurrecting the Perfect Resume, Part Two
    Are you in denial about the lifelessness of your resume? If you are reasonably qualified for the type of work you seek, yet your resume is consistently failing to win you interviews, then you need to face the reality that your beloved document is dead. Try these professional resume writing techniques to resurrect your resume and your job search today: Problem #3: Resume Is Blind In your eagerness to cut your job search work load have you reduced your objective statement to something grandiose and vague, something that you hope speaks to every employer but which, in fact, communicates to none?
    will only escalate the problem.
  9. Don’t be a “jobsworth” – that is don’t suck the air through your teeth and say – “can’t do that – it’s more than my job is worth”. Your role is to find a solution to the problem that your customer has.
  10. Don’t stand over your customer – especially if you are a man talking to a woman or anyone talking to an elderly customer. This is intimidating.
  11. Alternatively don’t be too timid either – they want to know that you are empowered to solve the problem. Also bullies will only feel that they can be more demanding.
  12. Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.
  13. Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.
  14. Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and
    Save Money By Standardising Ink Cartridge Models Use Across The Office
    There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a considerable difference in the costs of various ink cartridges on the market.With five or six different printers in an office and maybe as many as fifteen different ink cartridges it can be difficult to take advantage of economies of scale in the cartridge ink field.When a company does buy in bulk they can find themselves left with a number of unused ink cartridges because they h
    blem. Also bullies will only feel that they can be more demanding.
  15. Do not lose your temper, become abusive or difficult, no matter how tempting – this will only escalate the problem.
  16. Don't try and cut them off, don't urge them to calm down, switch off from what they are saying, instead, listen carefully to what the problem is.
  17. Anger is a natural, self-defensive reaction to a perceived wrong. If there is a problem with your company’s product or service, some frustration and disappointment is justified. Don’t fuel their anger by not understanding the complaint or not seeming to want to solve it.
  18. Do not question their understanding of the problem or question as to whether they have the correct dates/time/figures etc. Seeming to place blame onto the customer will only inflame the situation.
  19. Do not blame your company, or say “it’s a common problem”, not only will this annoy the customer more, but you open your company up to litigation or bad press.
    Now The Must Do’s
  1. Be polite at all times.
  2. Move to a quieter area of the store if possible – letting them know it is so that you can give them your total attention.
  3. If possible sit down with them – it is much harder to be annoyed when sitting and it also shows that you are there to spend time talking to them.
  4. Give them your name and assure them that you are able to solve their problem.
  5. Be confident and project a confident, caring attitude.
  6. Put yourself in the customer's place and try to see the situation from their perspective.
  7. Spend the first minutes of the conversation listening and being seen to listen.
  8. Once they have given you the details – summarize them back to them to show that you have understood.
  9. If you do not understand what the problem is – ask leading questions so that you do.
  10. At this point your customer should be a little calmer and understanding that you are there to solve the problem for them.
  11. Apologize, emphasize and solve the problem.
  12. If it is a problem that is easily solved – such as a faulty item then offer a refund or exchange (depending upon your store policy) then solve it very quickly and with good grace and an apology!
  13. Offer a solution to the problem giving details of what you can do, when you will do it by. If it is not an immediately solvable problem then give an estimated time as to when it will be solved

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This past week in Las Vegas, at the Hyatt Lake Las Vegas, our company SEO.cc had our first official booth space at the Acesthetics group conference. The experience was awesome and we learned a lot. It was amazing to realize being at the event that it had very little to do with actual sales, but a ton to do with learning about our potential clients and industry networking.

Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.

Organisational inertia is the lack of ability of an organisation to react to external and internal shocks. The inability to react, for example, to a competitor’s dramatic change in prices, or a new government policy or a rapid decline in a country’s gross domestic product, is organisational inertia. To avoid being part of the organisational inertia we need, in those first six weeks of a new role, to do at least two things.

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Added for You - Turning a Difficult Customer into a Customer that Comes Back

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