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Added for You - Making the Connection: Customer Relationships That Build Your Business
Like lot of people, you’ve evaluated a wide variety of ways different people and companies promise you ‘ways to make money’. It doesn’t matter whether it is on or off the Internet.Personally, I have investigated a few. No, I take that back, I’ve researched dozens of them.What do you think the common thread is?Most of these opportunities are just pure rubbish. The only ones who make money are those selling these so called ‘ways to make money’ opportunities. Most of these try to sell you the world, but then only leave you feeling scammed.This situation has tarnished the reputation of the ‘work at home’ and ‘work from home’ industry . It has made it difficult for honest companies with real ‘make money’ opportunities to get their message across. You don’t know who to trust.So if you’re like me, and want to know the real deal, ones that really work – here is my personal account with a new professional opportunity known as a “Commercial Real Estate Property Scout.’Point Number #1. At first, I was skeptical. So I checked out
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work.
When an employee gives a two-week notice of resignation, is the company required to honor it? Alternatively, can the employer make the notice date the last day of work?Employers are not required to honor an employee’s resignation notice period. However, there are several issues to consider before making the notice date an employee’s last day of work. However, before making the notice date of a resignation the last days of work consider how it will affect the following.1. Other Employees will wonder what the reasons were for an early tenure. Consider the impact this would have on your remaining employees. An immediate separation could reinforce poor attitudes toward the company and cause other employees to forego the practice of giving two weeks’ notice of resignation.2. The employee’s resignation could now be considered an involuntary separation from the company. This may entitle the employee to unemployment insurance benefits that she or he otherwise would not have been entitled to receive.3. Consider whether company policy requires e
Believe it or not, the same concept holds true for your art career. While you don't want to ignore potential customers, you'll find that when you pay a little more attention to the customers and collectors you already have, it will really pay off - in increased sales and profits for your art business. The following 10 practical strategies will get you started.
1 - Understand how and why your customers buy art
Put yourself in your customers' shoes. What's in it for them when they purchase your art? Maybe they feel great about owning a piece of original artwork. Or they're happy to support an emerging artist. Perhaps they're looking forward to showing their new painting to friends. Start listening to your customers and asking questions, and you'll learn a lot - fast.
Don't underestimate the power of being an art collector yourself. You'll know firsthand how your collectors feel when they purchase your work, and you'll be a great role model for them. Even better, you'll be supporting other artists.
2 - Make the first purchase a fabulous experience
When you sell a piece of artwork, remember that it's also an exciting event for your customers. So let them be excited about their purchase. Accept any compliments graciously. Then share something personal that lets them know that you're excited about the sale, too. Tell them how the sale is meaningful to you: It's your first; your first to someone in New Jersey; your first in this series, or your last one like this. A positive connection now can pay off for years to come.
3 - Be businesslike in everything you do
Treat your art as a business, and treat your customers in a businesslike manner. Be meticulous about meeting deadlines and keeping appointments. Always provide the materials or information you promised - complete, and on time. And remember to thank your collectors personally when they attend one of your shows or support you in any way. A quick note or an e-mail will be appreciated, and remembered.
In addition, be businesslike when you price your artwork. Keep your pricing consistent: from the gallery to your studio, and from city to city. And stick to your prices no matter what; never discount your work.
Naturally, it makes sense to present yourself in a professional manner every time you show someone your work. That said, never try to be someone you're not. Let your personality come through, and you'll be the best businessperson you can be: you.
4 - Make it easy for your customers to purchase more of your work
I was at a friend's house recently and admired a beautiful hand-made journal she'd purchased at a local craft fair. Thinking it would make a perfect gift for another friend, I asked for the artist's name. When she didn't remember, we looked inside the journal and discovered the artist's name and phone number were nowhere to be found. The result? He or she lost a sale.
Put your contact information on everything that leaves your studio: letterhead, invitations, show announcements, note cards, etc. Affix a personalized label on the back of each painting that includes your name, plus your e-mail address or Web site.
And send your new collectors home with an "Artist Pack": a professional-looking folder with your business card, resume, artist statement, bio, articles about you and by you, and so on. You?ll be amazed at how often your customers will share it with their friends and associates.
5 - Ask for another sale
When liquid shampoo first came out, it gave consumers a convenient and easy way to wash their hair. "Lather and rinse," the label said. But shampoo sales really took off when just one word was added. Your shampoo bottle now says, "Lather, rinse, and repeat if desired."
Repeat sales can revolutionize your business, too. So display your work in your home and studio where visitors will see it. And when customers are making a purchase, be bold: Ask them if they'd like to purchase a second (or third) piece. Ask your collectors for referrals to another collector, or to a shop or gallery where they think your work might fit in. Or suggest a commissioned piece you'd like to do for them. The key here is to ask for the sale.
6 - Upgrade your customers
Another way to increase your income is to upgrade your customers to a more profitable product ("deluxe" shampoo for color treated hair, for example). It's really pretty easy, once you get the hang of it. Here are some upgrade ideas that have worked well for my clients:
• Encourage your customers who ordinarily buy giclee reproductions to purchase an original painting.
• Introduce your existing customers to some of your more expensive or larger pieces of art.
• If you have collectors who so far have bought only your sketches or drawings, suggest they purchase one of your paintings next time.
7 - Cross-sell your customers
Cross-selling is simply selling your customers something different from - but related to - what they're already buying. Think back to the shampoo example. Wouldn't it be relatively easy to cross-sell hair conditioner to someone who already uses shampoo?
Now take a look at your own artwork. Cross-selling might mean selling a piece of your pottery to one of your painting customers, selling a painting to one of your sculpture collectors, or suggesting your art note cards as an add-on sale when a customer stops by to pick up his pet portrait. Be imaginative, and you can increase both sales and profits.
8 - Get to know your customers and collectors
Remember that your customers are people first, customers second. Take your relationships beyond "business" and build personal relationships, as well. If appropriate, invite them to social gatherings, send a holiday card or drop them a postcard from your favorite vacation spot.
When you're chatting with your collectors, make it a habit to listen for important dates and occasions. Then remember their very special occasions with an artwork gift. Imagine having a small piece of your artwork forever connected in your collectors' minds with their 50th anniversary, the birth of their first child or grandchild, or their son's graduation from medical school. Sometimes a little goes a very long way.
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work.
A career field that is becoming increasingly popular is the field of interior design. Many busy people realize how important it is to have a home or office that is professionally decorated, and therefore many new jobs in interior design are being created.Another important aspect of the field is that interior designers are located in every city, all over the world, so jobs are available just about everywhere. If a young person is creative and has an artistic flair, a career in interior design may be perfect and will provide a long lasting and satisfying job choice.The first thing one has to know in order to obtain a job in interior design is what kind of education is required. Different areas may require different levels of education, and a job in a design house in a major firm in Manhattan, for instance, may require a four year degree, while working for a small company in the Midwest may only require two years college. Many schools offer degrees in interior design as part of their fine arts department, and a specialized degree such as this would defini
3 - Be businesslike in everything you do
Treat your art as a business, and treat your customers in a businesslike manner. Be meticulous about meeting deadlines and keeping appointments. Always provide the materials or information you promised - complete, and on time. And remember to thank your collectors personally when they attend one of your shows or support you in any way. A quick note or an e-mail will be appreciated, and remembered.
In addition, be businesslike when you price your artwork. Keep your pricing consistent: from the gallery to your studio, and from city to city. And stick to your prices no matter what; never discount your work.
Naturally, it makes sense to present yourself in a professional manner every time you show someone your work. That said, never try to be someone you're not. Let your personality come through, and you'll be the best businessperson you can be: you.
4 - Make it easy for your customers to purchase more of your work
I was at a friend's house recently and admired a beautiful hand-made journal she'd purchased at a local craft fair. Thinking it would make a perfect gift for another friend, I asked for the artist's name. When she didn't remember, we looked inside the journal and discovered the artist's name and phone number were nowhere to be found. The result? He or she lost a sale.
Put your contact information on everything that leaves your studio: letterhead, invitations, show announcements, note cards, etc. Affix a personalized label on the back of each painting that includes your name, plus your e-mail address or Web site.
And send your new collectors home with an "Artist Pack": a professional-looking folder with your business card, resume, artist statement, bio, articles about you and by you, and so on. You?ll be amazed at how often your customers will share it with their friends and associates.
5 - Ask for another sale
When liquid shampoo first came out, it gave consumers a convenient and easy way to wash their hair. "Lather and rinse," the label said. But shampoo sales really took off when just one word was added. Your shampoo bottle now says, "Lather, rinse, and repeat if desired."
Repeat sales can revolutionize your business, too. So display your work in your home and studio where visitors will see it. And when customers are making a purchase, be bold: Ask them if they'd like to purchase a second (or third) piece. Ask your collectors for referrals to another collector, or to a shop or gallery where they think your work might fit in. Or suggest a commissioned piece you'd like to do for them. The key here is to ask for the sale.
6 - Upgrade your customers
Another way to increase your income is to upgrade your customers to a more profitable product ("deluxe" shampoo for color treated hair, for example). It's really pretty easy, once you get the hang of it. Here are some upgrade ideas that have worked well for my clients:
• Encourage your customers who ordinarily buy giclee reproductions to purchase an original painting.
• Introduce your existing customers to some of your more expensive or larger pieces of art.
• If you have collectors who so far have bought only your sketches or drawings, suggest they purchase one of your paintings next time.
7 - Cross-sell your customers
Cross-selling is simply selling your customers something different from - but related to - what they're already buying. Think back to the shampoo example. Wouldn't it be relatively easy to cross-sell hair conditioner to someone who already uses shampoo?
Now take a look at your own artwork. Cross-selling might mean selling a piece of your pottery to one of your painting customers, selling a painting to one of your sculpture collectors, or suggesting your art note cards as an add-on sale when a customer stops by to pick up his pet portrait. Be imaginative, and you can increase both sales and profits.
8 - Get to know your customers and collectors
Remember that your customers are people first, customers second. Take your relationships beyond "business" and build personal relationships, as well. If appropriate, invite them to social gatherings, send a holiday card or drop them a postcard from your favorite vacation spot.
When you're chatting with your collectors, make it a habit to listen for important dates and occasions. Then remember their very special occasions with an artwork gift. Imagine having a small piece of your artwork forever connected in your collectors' minds with their 50th anniversary, the birth of their first child or grandchild, or their son's graduation from medical school. Sometimes a little goes a very long way.
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work.
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is “Free Advertising”???Before I get into the specifics of actually HOW to get free advertising - it’s important for you to completely understand exactly what free advertising is.“Free Advertising” is any mention, listing or “blurb” about your product in a magazine, newsletter, book, manual, directory etc. You see, advertising does not have to be paid for. There are tons of ways in which you can attract public attention to your product or business…and never pay a penny!Imagine seeing your profits soar thanks to publicity you gained for FREE. It’s one hell of a buzz I can tell you. So let’s take a look at a way to gain free publicity which is quite literally making people tens of thousands of pounds...Viral MarketingThis method is mainly applicable to gaining free publicity via the internet. If you want to make big money these days you’ve got to be involved in the net somehow. And viral marketing is proof of the amazing power of the internet. This me
Put your contact information on everything that leaves your studio: letterhead, invitations, show announcements, note cards, etc. Affix a personalized label on the back of each painting that includes your name, plus your e-mail address or Web site.
And send your new collectors home with an "Artist Pack": a professional-looking folder with your business card, resume, artist statement, bio, articles about you and by you, and so on. You?ll be amazed at how often your customers will share it with their friends and associates.
5 - Ask for another sale
When liquid shampoo first came out, it gave consumers a convenient and easy way to wash their hair. "Lather and rinse," the label said. But shampoo sales really took off when just one word was added. Your shampoo bottle now says, "Lather, rinse, and repeat if desired."
Repeat sales can revolutionize your business, too. So display your work in your home and studio where visitors will see it. And when customers are making a purchase, be bold: Ask them if they'd like to purchase a second (or third) piece. Ask your collectors for referrals to another collector, or to a shop or gallery where they think your work might fit in. Or suggest a commissioned piece you'd like to do for them. The key here is to ask for the sale.
6 - Upgrade your customers
Another way to increase your income is to upgrade your customers to a more profitable product ("deluxe" shampoo for color treated hair, for example). It's really pretty easy, once you get the hang of it. Here are some upgrade ideas that have worked well for my clients:
• Encourage your customers who ordinarily buy giclee reproductions to purchase an original painting.
• Introduce your existing customers to some of your more expensive or larger pieces of art.
• If you have collectors who so far have bought only your sketches or drawings, suggest they purchase one of your paintings next time.
7 - Cross-sell your customers
Cross-selling is simply selling your customers something different from - but related to - what they're already buying. Think back to the shampoo example. Wouldn't it be relatively easy to cross-sell hair conditioner to someone who already uses shampoo?
Now take a look at your own artwork. Cross-selling might mean selling a piece of your pottery to one of your painting customers, selling a painting to one of your sculpture collectors, or suggesting your art note cards as an add-on sale when a customer stops by to pick up his pet portrait. Be imaginative, and you can increase both sales and profits.
8 - Get to know your customers and collectors
Remember that your customers are people first, customers second. Take your relationships beyond "business" and build personal relationships, as well. If appropriate, invite them to social gatherings, send a holiday card or drop them a postcard from your favorite vacation spot.
When you're chatting with your collectors, make it a habit to listen for important dates and occasions. Then remember their very special occasions with an artwork gift. Imagine having a small piece of your artwork forever connected in your collectors' minds with their 50th anniversary, the birth of their first child or grandchild, or their son's graduation from medical school. Sometimes a little goes a very long way.
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work.
Storm clouds are hovering in the drug research domain where Indian companies have raked in the moolah from a string of successful discoveries.Research costs are on the rise and the chances of success in discoveries are less. The time to develop new drugs has also lengthened. A few years ago, it took around two years to launch a new drug; it now takes over six after approvals and clinical trials.According to Paresh Vaish, director of the Boston Consulting Group, the cost of research is rising. The cost would be $2.3 billion in 2010 from $1.5 billion now, he said.Vaish, who analyses drug trends, said a company launched only one drug from a pipeline of eight molecules between 1995 and 2000. It is one from 13 molecules now.Like the global majors, In-3ian pharmaceutical companies are spending big on research, with some even investing around 10 per cent of their top line.Dr Reddy's Laboratories, Ranbaxy Laboratories, Sun Pharma, Lupin and many others are trying to build a pipeline of new chemical entities (NCEs). Ranbaxy's NCE
• Encourage your customers who ordinarily buy giclee reproductions to purchase an original painting.
• Introduce your existing customers to some of your more expensive or larger pieces of art.
• If you have collectors who so far have bought only your sketches or drawings, suggest they purchase one of your paintings next time.
7 - Cross-sell your customers
Cross-selling is simply selling your customers something different from - but related to - what they're already buying. Think back to the shampoo example. Wouldn't it be relatively easy to cross-sell hair conditioner to someone who already uses shampoo?
Now take a look at your own artwork. Cross-selling might mean selling a piece of your pottery to one of your painting customers, selling a painting to one of your sculpture collectors, or suggesting your art note cards as an add-on sale when a customer stops by to pick up his pet portrait. Be imaginative, and you can increase both sales and profits.
8 - Get to know your customers and collectors
Remember that your customers are people first, customers second. Take your relationships beyond "business" and build personal relationships, as well. If appropriate, invite them to social gatherings, send a holiday card or drop them a postcard from your favorite vacation spot.
When you're chatting with your collectors, make it a habit to listen for important dates and occasions. Then remember their very special occasions with an artwork gift. Imagine having a small piece of your artwork forever connected in your collectors' minds with their 50th anniversary, the birth of their first child or grandchild, or their son's graduation from medical school. Sometimes a little goes a very long way.
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work.
Many people devote months to searching through the job boards looking for their next great executive or management job.If I was about to conduct a job search for myself, I’d be looking to spend just a single day on it.One of the best places to search for your next great job is actually your local library.Let me explain…In the business section of your local library, you'll find rich information on companies along with the names of key contacts in those companies.A good librarian will be able to point you in the right direction.If you are in the software industry for example, tell the librarian that you are looking for information and contacts in software companies.As most jobs are still filled by word-of-mouth, by writing to companies that aren't advertising, you become considered for these unadvertised roles.And, as most other people focus on replying to advertised positions, you have less applicants to compete with when sending your resume / CV to companies that aren't advertising.Of course, you'll need
9 - Let your customers get to know you - and your art
Don't you just love it when you get to watch another artist at work and see for yourself how they do what they do? You're not alone.
Almost all art collectors are curious about how you create. So it makes good business sense to find ways to share your process with them. You might invite them to an informal demo. Show them photographs of the location that inspired you. Or even let them try the process themselves. Take the time to show your customers what makes you and your art unique.
Customers who understand how you apply your paint, why you use those strange-looking long brushes, or how you get so many layers of color onto your canvas are not only educated about what you do - they're interested in what you do. And that will translate into more sales, and more referrals.
10 - Build strong, ongoing relationships with your collectors
Don't be shy about asking your customers for advice and input, whether it's on how you showcase or hang your work, or on new projects or techniques you're trying out. Do it one-on-one, or host a studio open house (notice I did not say "studio sale") to find out what they think.
And when you've just finished a new series or collection, or you're ready to hang a new gallery show, invite your best customers to your studio for a special preview of your new work. They'll love it.
Most importantly, be yourself with your customers and collectors. Yes, you may meet a collector or two who wants to be dazzled by art double-talk and rhetoric. Most collectors, however, will want to get to know the real you. They'll love hearing about your feelings about your artwork, some of your artistic quirks - and even some of the mistake you?ve made.
Once customers and collectors really connect with you and your work, they'll be back for more. And that's good for every artist's business.
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