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    Truth In Advertising
    The story I am about to tell you is thought to be apocryphal, which is why I shall refrain from naming names. Nonetheless, it is a classic example of what advertising is - or, rather, should be - all about. It demonstrates that good promotional concepts, the ideas that sell product, are based wholly and solely upon (a) the product story, (b) the benefits of owning said product and (c) the image of the product in the eyes of its potential customers.Step back with me, then, about 40 years, when advertising agencies were less dependent than they are now upon market r
    ss, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-

    Top Of The Mind Awareness in Political Advertising
    In the typical political race, radio commercials are designed and implemented by persons who have spent so little time understanding the proper use of radio, that errors are made and money is often misspent. Candidates do not understand how to use radio effectively, because like most people, they do not understand the underlying concept behind radio, indeed all advertising. “Top of the mind awareness” is the goal of all advertisers, no matter the budget. Here is a great example that best explains the concept of “Top of the mind awareness.”If I am a hardware store
    A few months ago, I wrote about ingenious styles of customer service that every business should know about, mostly because their employees were inflicting them on their customers.

    For instance, I warned about "in your face customer service" and "run for cover customer service", two equally effective opposites...like pouring too much sugar on your Cheerios one day, and pouring too much cayenne pepper on them the next.

    I also warned about "do-it-yourself-extortion", "consistent filibuster customer service", "Invisible Man customer service", "present-at-attendance customer service", "customer service on steroids", and "satirical customer service".

    You will have to read about these clever anti-sales pitches at:


    http://www.thehappyguy.com/customer-service.html , because today I want to tell you about a 100% revolutionary approach to customer service that my wife and I discovered in a village high up in the mountains.

    We were on our annual honeymoon, a three-day escape from parenthood to lick our wounds and give our tattered spirits a chance to recuperate.

    To tell the truth, the weekend was more like a marriage encounter. It gave me a chance to find out just who is that strange woman passing me in the hallway at full throttle, pinching her nose and radiating the sweet smell of mushy diaper as she whooshes past. And it gave her the chance to discover the even stranger man who blows a muffled "Oof!" every time Little Lady invents a new "Hop On Pop" dance move.

    Check-in at the fairly expensive Resort-on-the-Edge-of-Nowhere was 4:00 p.m., and it was made very clear that we would not be welcome until then. It's always an ominous sign when a resort begins by warning you when you will not be welcome, so we arrived at 4:00 p.m..

    At 6:30 we stopped by the front desk on the way to dinner to request an additional pillow. Being in a sleep-related establishment in, we figured there would an off-chance that this request might be reasonable.

    Wrong. The desk clerk could not provide a pillow because the laundry department closed at 4:00, and he had no way of accessing anything that was not right at the desk, he told us with a deadpan face.

    "But we were not allowed to check in until 4:00 p.m.," I protested.

    At this point, Deadpan Clerk pulled from under the desk a box big enough to hold almost half a pillow, and started rummaging helpfully through it to see if he could find a pillow. He could not, he announced.

    In the hospitality business, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-t

    5 Ways To Delegate Without A Payroll
    Assign Tasks to KidsDo not underestimate the potential of your kids. Kids can handle some task that you do not have time to do: filing, recording messages, paper shredding documents, etc. My 15 year old daughter is responsible for inputting information from business cards that I collect from meetings, into my contact management system, proof reading documents, filing, typing and other small administrative task. She loves it and it gives her great employability skills and inclusion in my business. It is a great way for kids to receive an allowance and sp
    r service".

    You will have to read about these clever anti-sales pitches at:


    http://www.thehappyguy.com/customer-service.html , because today I want to tell you about a 100% revolutionary approach to customer service that my wife and I discovered in a village high up in the mountains.

    We were on our annual honeymoon, a three-day escape from parenthood to lick our wounds and give our tattered spirits a chance to recuperate.

    To tell the truth, the weekend was more like a marriage encounter. It gave me a chance to find out just who is that strange woman passing me in the hallway at full throttle, pinching her nose and radiating the sweet smell of mushy diaper as she whooshes past. And it gave her the chance to discover the even stranger man who blows a muffled "Oof!" every time Little Lady invents a new "Hop On Pop" dance move.

    Check-in at the fairly expensive Resort-on-the-Edge-of-Nowhere was 4:00 p.m., and it was made very clear that we would not be welcome until then. It's always an ominous sign when a resort begins by warning you when you will not be welcome, so we arrived at 4:00 p.m..

    At 6:30 we stopped by the front desk on the way to dinner to request an additional pillow. Being in a sleep-related establishment in, we figured there would an off-chance that this request might be reasonable.

    Wrong. The desk clerk could not provide a pillow because the laundry department closed at 4:00, and he had no way of accessing anything that was not right at the desk, he told us with a deadpan face.

    "But we were not allowed to check in until 4:00 p.m.," I protested.

    At this point, Deadpan Clerk pulled from under the desk a box big enough to hold almost half a pillow, and started rummaging helpfully through it to see if he could find a pillow. He could not, he announced.

    In the hospitality business, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-

    Is it a Scam?
    I wanted to quit my job. So I decided to make my fortune online. I had no idea what I was doing, but that had never stopped me before. I joined a mlm company. They said to succeed online you need to get an auto-responder and purchase leads. Great. But I didn't know what an auto-responder was...I was pretty vague about the lead thing too. So I asked, "What's an auto-responder?""It's like a fax machine," was the response.Great. Problem was they were talking to a bus driver. I'd never used a fax machine. I had probably seen one, but I couldn't actually remembe
    e woman passing me in the hallway at full throttle, pinching her nose and radiating the sweet smell of mushy diaper as she whooshes past. And it gave her the chance to discover the even stranger man who blows a muffled "Oof!" every time Little Lady invents a new "Hop On Pop" dance move.

    Check-in at the fairly expensive Resort-on-the-Edge-of-Nowhere was 4:00 p.m., and it was made very clear that we would not be welcome until then. It's always an ominous sign when a resort begins by warning you when you will not be welcome, so we arrived at 4:00 p.m..

    At 6:30 we stopped by the front desk on the way to dinner to request an additional pillow. Being in a sleep-related establishment in, we figured there would an off-chance that this request might be reasonable.

    Wrong. The desk clerk could not provide a pillow because the laundry department closed at 4:00, and he had no way of accessing anything that was not right at the desk, he told us with a deadpan face.

    "But we were not allowed to check in until 4:00 p.m.," I protested.

    At this point, Deadpan Clerk pulled from under the desk a box big enough to hold almost half a pillow, and started rummaging helpfully through it to see if he could find a pillow. He could not, he announced.

    In the hospitality business, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-

    What is Contract Programming? An Alternative to the Conformity of Everyday Employment
    What is contract programming, you ask? Well, when companies need specific computer programming expertise, for temporary periods of time, they generally hire a contract programmer or an employee of a consulting firm. Contractors almost always have a higher hourly wage than a salaried employee and are often paid for overtime. Contracts can last from one to three months to many years, depending on the situation. A contract programmer generally does one thing: program (code) for the duration of the contract. So, contract programming is just an area of computer consulting. Ot
    illow. Being in a sleep-related establishment in, we figured there would an off-chance that this request might be reasonable.

    Wrong. The desk clerk could not provide a pillow because the laundry department closed at 4:00, and he had no way of accessing anything that was not right at the desk, he told us with a deadpan face.

    "But we were not allowed to check in until 4:00 p.m.," I protested.

    At this point, Deadpan Clerk pulled from under the desk a box big enough to hold almost half a pillow, and started rummaging helpfully through it to see if he could find a pillow. He could not, he announced.

    In the hospitality business, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-

    4 Step Guide to Contracting Opportunities for the Disaster Relief and Reconstruction Process
    The federal government anticipates spending over $150 billion dollars for the Katrina and Rita hurricane disaster relief and reconstruction efforts. Contracting opportunities abound for businesses of all sizes and types and there is a great need for varied services and products. Businesses throughout the US can explore the contracting opportunities by following these four steps.The disaster-related services and products needed in the Gulf states will cover every aspect of life, business and government in the affected areas. Savvy companies are working to fill the
    ss, folks should know how to treat people hospitably, or so I thought. If that were the case, I suppose I would never have written about Hotel Stella and the Wicked Witch of Lido ( http://www.thehappyguy.com/Hotel-Stella.html ) or about the paper-thin walls in many hotels these days ( http://www.thehappyguy.com/hotel-jokes.html ). OK, so the latter was largely fiction, a desperate search for a column topic, but the Hotel Stella torture story was 100% true.

    Back at the fairly expensive Resort-on-the-Edge-of-Nowhere, Deadpan Clerk proceeded to assure us that we were not the only ones he mistreated. Phew, what a relief! In fact, just a few minutes earlier a man had come looking for an iron for his wife (probably for his wife's dress, as men rarely iron their wives, but Deadpan Clerk never clarified that).

    He proudly related how he had explained to the man that irons were not available after 4:00 p.m., unless he had one in his magic little box.

    "But we were not allowed to check in until 4:00 p.m.," the man protested.

    He sent the man back to inform his wife that she will have to attend the dinner theatre in a dress looking like a prune (the dress, not the wife...at least, not that we were aware of).

    NOTE: Although no missing persons report has been filed, we did not see the man again.

    Deadpan Clerk was proudly informed us that he had sent the man away without an iron. Apparently we did not rank high enough to deserve even their very worst customer service.

    I should end this story on a happy note. But how? I escaped alive, along with the strange woman I pass every day in the hallway. It turns out she is my wife, go figure. And a most compassionate wife, too...she even helped Deadpan Clerk escape alive, too, at least until I return to the fairly expensive Resort-on-the-Edge-of-Nowhere.

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