Added for You - Writing and Speaking

Mortgage Marketing in the 21st Century
For loan officers and mortgage brokers, marketing the benefits of your products to your potential customers is very important to the success of your business. It is also important that you keep up with your competition’s marketing concepts.Marketing can rear its head in many ways. Verbally, through networking. Business cards, mailers, flyers, billboards, radio, television, etc.<

ar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

Hero's Journey, Story Structure and the Ideal Choice

A critical element of the Hero's journey is the Seizure of the Sword. Before this, however, the hero is asked to make a difficult decision - which relates directly to the Ideal that pushes the hero toward the Sword.

In Elizabethtown (2005), drew has to decide whether he wants to return to Ellen (repre

Why Go For Search Engine Optimization?
Before explaining the need for search engine optimization it is important to understand the definition of SEO, a term which has become such a hotly debated topic in the world of webmasters. Search Engine Optimization(SEO) is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. This is known as SERP or search engine resu

The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters:

The Hero's Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero's Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

The Hero's Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero's Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

Hero's Journey, Story Structure and the Ideal Choice

In Elizabethtown (2005), drew has to decide whether he wants to return to Ellen (repre

Competitive Analysis - The Secret to Creating a USP That Sets You Apart From the Competition
If you’ve studied marketing at all, chances are you’ve run across the phrase Unique Selling Proposition, or USP. That’s because having a strong USP is critical to marketing your business effectively. You see, your USP is what sets you apart from the competition. It’s the reason why—all other things being equal—someone would choose to do business with you instead of the guy down the

o on.