Added for You - Writing and Speaking

Quick Copywriting for the Web - 5 Ways to Create More Money In Copywriting for the Web
Copywriting is an important part of the web as it is the means of promoting a business, opinion or idea through the internet. It is through copywriting that you can make a person read your content and get interested in whatever you promote.The secret to successful copywriting lies in having the capacity of making words become stories. You have to be able to tell a story through your words which actually makes a person think twice about your services and compel you to take action. It is only if a person feels that there is something special in your product that there is a possibility of the person using your services.In other words, you have to be able to write persuasively. And to be able to write persuasively, you have to first learn the art of persuasiveness. If you can persuade anyone in your real life to do something, just use this art in your writing and expect the same from them.Once you have mastered the art of persuasiveness, you might as well write persuasive emails along with your articles. With this, the person who reads your email will be really interested in going through your marketing stuff.One important point to remember in copywriting is that you will be able to write better if you are well versed with your subject. Read as much as possible, and do as much research on the topic as possible. never write immaterial and false information on your copywriting material as this will only dissuade your readers from interacting with you in the future. With all these points, you will be able to generate more income and money through your copywriting.

anything significant beyond onsie-twosie types of leads, I use the number 1,000 at minimum. There’s something that happens at about 1,000 that’s bigger than just the sum of the parts. The number you need also depends on what your goal is. If your goal is to be a best seller on Amazon or the USA Today best seller list, you will need a lot more than 1000, obviously. But if your goal is to get it out there, get it started and get it completed, 1,000 is lots. And you don’t have to have 1,000 on your very own list. You can have 1,000 of your own or access to thousands through joint venture partners.

Impact Coaching™: What other key techniques did you use in marketing your book?

Andrea: Joint ventures were definitely important. It’s really about approaching people who have a similar target market to yours and asking what’s in it for them. It might be your personal goal that you’re looking for joint venture partners because you want to sell more copies of your book. But that’s not the way to approach a joint venture partner. I get approached by a lot be people wanting to do joint ventures. And I can tell you that the most frustrating phrase I hear is, “I’ve read your book, and I know joint ventures are important. Will you do a joint venture with me?” I say, “Sure, what would you like to do?” and they say, “Well I don’t know. I just thought it would be nice to do something together.” In the second edition of my book, which is now available, I address this issue.

Impact Coaching™: What was your most productive joint venture for this book?

Andrea: Chris Barrow, a million dollar coach, and I did a couple of things together. He was going out on the road to lead training events for coaches. I went with to deliver a bonus morning of training on multiple streams of coaching income. I provided value to Chris because he didn’t have to come up with a new piece of content. He was able to bring the answers to the questions about multiple streams of income to his clients without having to do any extra work, so that made him look great. And, for me, I was able to go talk to a room full of people who were already interested in developing their coaching business. These are people with whom Chris had already developed a relationship and by him pointing to me and allowing me to share the stage with him, he really endorsed the book and that led to book sales.

Impact Coaching™: What other marketing advice woul

Playing With ETFs
Some time ago I commented on the ETF's, stating that in the future they would carry a lot more weight than most would have thought. I think that's come true enough. Back in 00 and 01, not a lot of people were playing with the ETF's, but since then, several major institutions have begun using them for their hedging practices. Volumes, once anemic across the board, has recently exploded.The reason is really pretty simple. althought he ETF doesn't mirror the underlying basket perfectly because of carry costs, interest rates, etc, it's darned close enough, so if you have a "macro" view of something, the ETF's are often much easier to gauge than say a basket of four or five individual stocks. This is what leads me to this topic, the "macro" view. How many times have you been right about the direction of the market, yet the stocks you are holding fell in the day? Often I'd bet, it happens to all of us. But, with the ETF's, if your macro view is correct, 99% of the time the ETF will trade in the similar direction.Let's suppose you feel that the chip sector is overdue for a pull back. A quick scan shows there are almost 50 stocks that could be considered "chips". Are you to believe that you will be so adept that you will pick the ones that go down? Probably not. But, if you shorted the SMH, and the chip sector was weak overall, you'd be rewarded.For short term moves, there isn't a ton of profits to be gained from "most" ETF's. An exception for example would be the BBH basket of biotechs. that thing often gains or loses 3 dollars in a day, making it a really fun trader. But that's the exception really, as the DIA, or QQQ's which track the DOW and NASDAQ respectively will often move just 50 cents to a buck, even on a big market day. For some, that's more than adequate returns and I agree they shouldn't be scoffed at. But I find the ETF's to be much more useful as swing trading vehicles or even semi long term holds.Please use the ETF's for your macro views folks. It's easier to spot the trend than it is to spot the individual winners every time. I plan on using the ETF's for a lot of the

An interview with Andrea J. Lee, Author, Multiple Streams Of Coaching Income

Interview conducted by Rosemary Hauschild, MBA, Owner & Principal, Impact Coaching International™.

Impact Coaching™: Why did you decide to write a book?

Andrea: There are actually quite a few reasons. The main one was that I had all this stuff going on in my head, and I needed to get it out. I’m a fairly creative person and tend to do a lot of reading. I also journal. But somehow that wasn’t feeling very satisfactory. I felt compelled to be more cohesive and linear about the information I had in my head. And, you know what? I said, “I’m just going to start it. I think there’s a book here, so let’s go for it and see what it becomes.”

And there were business reasons, too. Writing a book is good for business. I’ve sold several hundred copies, and that has helped sell other products on my website. Plus, it’s helped attract more one-on-one clients and consulting opportunities.

Writing a book has a certain cach?. It’s a great credibility builder. It’s almost like you’ve got a little bit of that pixie dust. Wow! You did something cool! It greases the wheels for everything else that goes on in your business.

Impact Coaching™: At what stage in your career did you write your book?

Andrea: I’ve been in business since 1999. So, I was a couple of years into the experience of actually living the information that I wrote about in the book. I think I wrote it at that particular point in time, because I felt as if I had walked my talk to a significant enough degree that I felt confident that the information was true and good and worth sharing. I didn’t want to write a fairy tale. I wanted to write something that would really help. I published in November, 2004 – not even six months ago. Along the way, I did a lot of pre-promotion, talking about the fact that the book was coming. That began in April and helped create a good launch in November.

Impact Coaching™: How does this book fit into your overall business activities?

Andrea: I follow the marketing funnel model of doing business, so the way I see the book is as a wonderful vehicle for the top, widest part of the funnel. In many ways, the book is like an introduction to everything else that I do. If someone comes to me and says they want to coach with me one-on-one, now one of the wonderful things I get to say is, “Have you read the book yet? Read the book first and our work will go that much better if you have that as a foundation.” So everything gets filtered through the book. There’s a common body of knowledge, a shared mind space that everyone comes to me with, having read the book. So we’re able to cover ground a lot more quickly.

One of the biggest compliments anyone paid me about my book was that it bent their brain. Of anything I could have asked for my book to do, it would be opening the mind space and the hearts of readers so something in the book would lodges in their minds and change and open the world up. So, once a person has read the book, if it’s right for us to be working together, their mind has been opened by it, and we don’t have to work as hard.

Impact Coaching™: What were the main writing obstacles you encountered and how did you overcome them?

Andrea: One of the main obstacles, really, was confidence. In the book I talk a lot about confidence, so it was only fitting that I should have a crisis of confidence while writing it. Even though I had been a consultant and coach for many years, when I started to put things onto paper, I started to ask myself, “Does this make sense? Does it actually connect the things I’m trying to connect?” I asked those questions as a natural process of caring about the effectiveness of my intellectual property. It wasn’t that that all of a sudden I worried that it was bad material. Rather, I cared enough about my material to make it as good as it could possibly get.

Now, “how did I get over that” is an interesting question. I come from the school of thought that there’s nothing truly original. It’s just that someone is filtering it through a different experience. In actual fact, whenever you are creating something, if you will finish it to 80% completion, it’s ready to go. The other 20% can be finished along the way. I believe it’s about actually completing something to the point where it can have a use in the world and can stop being a secret. The other 20% is okay to do after. There are still lots of imperfections in the book. I embrace those imperfections, because it’s written with that spirit in mind. The information is too important not to get out, because the margins or page numbers or type font isn’t just perfect.

Each person needs to make their own choice about whether this philosophy works for them. But, that’s how I got over the crisis of confidence.

More specifically, I took the content that was going into my book and gave people another way to experience it before the book came out. I did that in the form of a membership site called www.multiplestreamsofcoachingincome.com. It was a mirror image of the content of the book. I was delivering, expanding, refining and correcting the material I was generating for the book with real live people who would tell me, “Hey Andrea. That stinks! That was terrible.” It was all about completion, not perfection.

Impact Coaching™: During this very public process, were you ever concerned that someone might steal your intellectual property?

Andrea: No. I held the attitude that, hey, if you can do it and get it to market faster than me, then bless you! Life is not about policing other people’s actions, so I focus my energy and strength into going for it. In doing so, it’s almost like there’s an aura of intention around it and people get that it’s going to happen, so there’s no one around who’s going to steal it. Plus, nobody is going to be able to put it quite like I do.

Impact Coaching™: Once you were ready to publish, you registered your copyright in the United States. What was that process like?

Andrea: You know what? I’m woefully ignorant about that stuff. And I’m happy to be so. I enlisted the help of a book shepard. It was a process I was very grateful for. A book shepard is a person who takes you through the process of self publishing your book, guiding you through all the various gates and fences to lead you to where you want to go. So, I was actually able to entrust to her handling the copyright application, getting a cover, getting an ISBN number, finding a printer, pricing that printer out, deciding on how to typeset my book, what font to use – all of those great things that normally would have taken me quite a bit longer to do myself, including the copyright stuff.

Impact Coaching™: What method did you use to publish your book?

Andrea: I self published. I did not go to an existing New York publisher and pitch my book. I decided to go my own route. I found a small press that guided me through the process. As a result, I retain control of my intellectual property, how I package/repackage it, whether or not I want to read it onto CD and sell it. I can do any of that without having to go back and renegotiate with a publisher. Plus, I keep 100% of my earnings.

I also published the book in the United States. I live in Canada (Calgary, Alberta), but I wanted all of my book operations to operate out of the US, because my target niche market and most of my clients live in the U.S.

Impact Coaching™: Why did you self publish instead of doing an e-book?

Andrea: I think that a print book still has a great deal more to offer a business than an e-book. From the point of view of leverage, there is still more credibility in the public’s mind when you are the author/publisher of a print book rather than an e-book. And I don’t think it’s a distinction that’s ever going to go away. An e-book can be a great way to do an excerpt from your book. But if you are have a body of knowledge that’s going to be significant, that’s going to present your primary message, go for the brass ring and try a print book. I would sit down and do the numbers and get with an intellectual property coach and make the decision, because there’s going to be a big fat difference between the impact of a print book and of an e-book.

Impact Coaching™: Isn’t self publishing extremely expensive?

Andrea: Actually, self publishing ended up being much more affordable than any other route. In total it cost no more than $5000 to get it off the ground. It really was a business decision. Of all the different business development or promotional things I could do for my business, I wanted to invest in this book.

Impact Coaching™: How did you decide what roads you would go down with your marketing?

Andrea: One of the wonderful things that happens when you embrace the phrase “done is better then perfect” © * is that it applies just as much to the marketing process as the writing process. So, by starting a membership website where I was already in dialogue with a lot of people who were developing an interest in the book, the word spread about the book and created a little bit of a bubble of anticipation before it even came out. That’s one of the benefits of figuring out what it takes for you to just go ahead and do it.

Impact Coaching™: When you launched the membership website, did you already have a strong data base of people who knew you?

Andrea: Yes, I did.

Impact Coaching™: How many people do you need to have in your data base in order to attract people to a membership website?

Andrea: To make anything significant beyond onsie-twosie types of leads, I use the number 1,000 at minimum. There’s something that happens at about 1,000 that’s bigger than just the sum of the parts. The number you need also depends on what your goal is. If your goal is to be a best seller on Amazon or the USA Today best seller list, you will need a lot more than 1000, obviously. But if your goal is to get it out there, get it started and get it completed, 1,000 is lots. And you don’t have to have 1,000 on your very own list. You can have 1,000 of your own or access to thousands through joint venture partners.

Impact Coaching™: What other key techniques did you use in marketing your book?

Impact Coaching™: What was your most productive joint venture for this book?

Impact Coaching™: What other marketing advice would

Managing Emotions During Career Change and Job Search, Part One
How can you manage your emotions during your career change or job search? To answer this practical and wise question, let’s first define what emotions are. Emotions, also commonly referred to as feelings, are energy released in your body in response to perceived events, that is, to data received via your five senses. To build your skill in managing your emotions during your current or next career transition: 1.) Practice Naming Your Emotions. There’s great power in simply naming your emotions as you experience them. Check in with yourself several times a day and name your emotions in a journal or log. Learn to identify the nuances of difference between emotions that are similar. Choose carefully how you name what you’re feeling: word choice creates reality! 2.) Allow Yourself to Feel What You Feel. Resisting emotions keeps you stuck in them. Why not do something radical like feeling them? Let the emotion wash over you and it will pass through you infinitely more gently. Feeling your feelings is always easier than resisting them, because emotions grow in proportion to our resistance to them. 3.) Express What You Feel. Unexpressed emotions are like poison trapped in the body. You don’t really want to do that to yourself, do you? Let them out! The key here is safety and appropriateness. Find ways to express your emotions that are safe and mature for you and those around you. 4.) Act on Your Emotions. Again, safety and appropriateness are key. Emotions are messengers from your internal reality prompting you to take some action. Discover what each emotion wants you to do, then do it, safely. Don’t delay, or your emotions will act on you. 5.) Journal. Journal thoughts, emotions, dreams and dialogues. Write letters you won’t send. Mine your innards to find the truth within. 6.) Exercise. Physical activity is a great stress reducer and safe way to channel your emotions into a

erful things I get to say is, “Have you read the book yet? Read the book first and our work will go that much better if you have that as a foundation.” So everything gets filtered through the book. There’s a common body of knowledge, a shared mind space that everyone comes to me with, having read the book. So we’re able to cover ground a lot more quickly.