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Email Marketing Tips - HTML Versus Plain Text
After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages.Each have there own advantages and disadvantages but its far safer and more effective to use plain text for all of your messages because of a number of reasons.The main benefit of HTML is that you can send high quality graphics and make your messages colourful and attractive to the reader. It also allows publishers to track open rates and click through rates.But there are some major disadvantages with HTML that you should be aware of:1. HTML messages take much longer to load (especially if the recipient has a slow internet connection) and take up more disk space and many people will simply delete them.2. Email accounts display HTML messages in different ways and they can change the layout, font type, and size of your message so it appears totally different to the recipient.3. Some of the recipients may not accept HTML messages at all so your message simply appears as lines of code which most people don't understand and can't read.4. HTML messages can be used to hide viruses in the code which can infect the recipient's computer when the email is opened which is why many people will not read them.Sending messages in

a romance seminar—and pushed his books onto Walden's and Ingram's bestseller lists. In 2001, he was a guest on the Today show. Of course, he always has a busy January and February because he ties his books in with Valentine's Day celebrations. It definitely works.

And Nolo Press, an assertive California publisher of legal self-help books, laid down the law by combining with KFI radio to sponsor "L.A. Law Day." The event drew more than 3,000 people to hear several Nolo authors speak on legal issues. In addition to local media coverage, the event garnered them a photo and blurb in PW—thus drawing bookstore attention to their imprint.

Create an "Available for Interview" Sheet

Plan your initial publicity for the print media to coincide with the publication date of your book. Let the press know you will be available for interviews during this period of time. Oh yes, there is definitely a technique for letting the press know. Here is one that has proven extremely successful for us. Create an "Available for Interview" announcement. This needs to be a power-packed fact sheet about the book and the author. Ideally, this package should go out under a name other than your own, such as your pseudonym. This makes it more credible when the book and author are lauded.

Take a look at the example. Now start brainstorming. Focus clearly on your book's premise. Think of as many short punchy zingers about the book as possible. Cover the "what" and "why" thoroughly. Boil down your ideas, combining and eliminating, until you have four or five strong points. Don't forget the material on your book cover as a resource.

Now let's work on promoting the author. You're an expert—you wrote the book—so esta

Buying Overseas Property – 8 Tips to Help You Find Your Dream Home
Buying a property overseas can be exciting and can also make you money. There is a vast amount of destinations to choose from.Here we will outline 8 basic tips for buying overseas property that will help you find the property of your dreams.1. Why are you buying?Be clear of your major objective before buying your overseas property.You need to decide exactly what you want the property to do for you.Is it purely for a capital gain to a profit? Or is it for your use mainly as a vacation home?2. Don’t rushDon’t hurry or act on impulse.If you miss one property there will always be another one later. Make sure you stay cool calm and collected and don’t rush into anything.3. Get professional helpA good realtor and lawyer may cost you extra, but they can save you money in the long term and its money well spent.They know the local market and the know the local laws and these are areas you will need guidance in.The laws in many countries are very different from what you’re used to and you need to check all the facts and make sure you’re clear on what your rights are.4. Do Your own ResearchWhile you should have a good realtor and lawyer to help you, the final say in buying the overseas property of your dreams is with you.So take advice b

Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.

Targeting Special Sections

Throughout the year, newspapers put together special supplements, which can be another bonanza. These are topic-specific: seniors, health, automobiles, gardening, college, investment, etc. Find out what's planned for your major daily.

"Lifestyle" or "Trends" sections, known in the old days as the "Women's Pages," are often a good bet. Other more specialized sections (Business, Real Estate, Sports) may also welcome you, depending on the subject of your book. Frankly, you're usually better off in special sections. It takes a true book-lover to digest the book review pages, but all kinds of folks read the other sections. Gardeners, for instance, will have their noses buried (no pun intended) in the gardening section but would seldom discover your book about organic gardening if it were only discussed in the book pages.

Let's say you have a guide to child raising. Every major newspaper has an education writer or editor. Articles in this section are read by both parents and teachers. David Cole suggests you target the papers with circulations over 100,000 (there will probably be about 100 of them) and send a series of short 300-word articles extracted from your book for one-time use. Make sure you include "how-to" tips and provide illustrations if possible.

Surely you have looked with awe and maybe envy at full-page spreads about authors and their books, complete with numerous photographs. Worth a lot? Bet your sweet bippy it is! Don't buy into the idea that only famous best-selling authors get that kind of coverage. 'Tain't so.

William Zimmerman would testify to that. He's had spreads in the Washington Post, Business Week, and the New York Times. Zimmerman, founder of Guarionex Press, which published his How to Tape Instant Biographies, comments, "I've shown how you can leverage no money and gain a lot of national attention and sales." The Times feature about him prompted two thousand inquiries replete with countless orders for his book.

The successful author-publisher has staying power. Tenacity. Persistence. Bill Gordon, author of The Ultimate Hollywood Tour Book, pitched no less than thirteen different reporters at the Los Angeles Times before he got one to do a story. It first appeared in the Orange County section . . . then hit all the metro pages a week later.

Print media offers the enterprising publisher a bumper crop of opportunities for promotion. Don't ignore the rich harvest small independent newspapers can provide. They, too, can be of assistance to your campaign. Alert them to newsworthy activities. Press releases to hometown papers about author tours filter into coverage in columns or feature stories. Consider contacting the media in any town where you've previously lived.

Don't forget the wire services. Should you be fortunate enough to lock into one of them, your book could skyrocket to stardom virtually overnight. If you live in a major city, check the phone book for local editorial offices. Otherwise, contact the Associated Press (AP) at 50 Rockefeller Plaza, New York, NY 10020, phone 212-621-1500; United Press International (UPI) at 1510 H Street, NW Washington, DC 20005, phone 202-898-8000; and Reuters at 3 Times Square, 18th Floor, New York, NY 10036, phone 646-223-4300.

Hitchhike on Current News

One of the best ways to get into the news is to hitchhike with another item of current interest. When President Bush put Linda Chavez up for Secretary of Labor, the controversy heated up when it came out she'd had an illegal alien living in her home, doing miscellaneous chores, and had given the woman money. Kathy Fitzgerald Sherman, author of A Housekeeper Is Cheaper Than a Divorce: Why You CAN Afford to Hire Help and How to Get It jumped on this issue.

Perhaps your book solves a problem that has just hit the headlines. Such was the case of one clever author who had written a book on how to stop snoring. One day his newspaper vigil uncovered an obscure two-liner about a pending divorce. It seems the poor harried wife could no longer tolerate her snoring spouse. A long-distance call to the presiding judge, a couple of bottles of booze, and an overnighted book resulted in a front-page spread with pictures. The judge felt this book could save the marriage. Picked up by the wire services, the word spread swiftly; and the book went into four printings.

This is one story of many that confirm the value of a "news peg" and the hitchhiking principle. With a bit of inventive brainstorming, we bet you can think of lots of ways to link your book with news items. Don't overlook writing an op-ed column as a vehicle for exposure either.

When something breaks in your topic area, immediately contact key media personnel. You want to establish yourself as a subject matter expert. While the media may not use you this time, chances are you'll eventually get ink and air time if you're persistent about staying visible when things occur in your area of expertise.

To link with a breaking news story, you, of course, have to know about it. If you're serious about attracting more than your share of print, radio, TV, and Internet coverage, you must read the newspaper first thing every morning. I (Marilyn) have bookmarked the home page for the Washington Post. You can read it free online by going to www.washingtonpost.com. (And if you want to start your day with a chuckle, go to www.borowitzreport.com, where a spoof news story mocks the real thing.)

Tie Into Special Dates

To add verve and flair to your promotional campaign, you might consult Chase's Calendar of Events to see if there is a special day, week, or month you can hitchhike with. This directory offers over 700 pages of imaginative PR angles. It is a day-by-day resource of holidays; historical anniversaries; fairs and festivals; and special days, weeks, and months. It lists more than 12,000 entries of national or broad regional interest. Besides normal contact info, this hefty edition also contains e-mail addresses and Web sites—and is fully indexed by category and locale. It's a great reference for tagging your promotions to a special time, and it's also available on the Internet.

Got a book on mystery writing? Don't overlook August 13th. That's the birthday of Alfred Hitchcock—and that's just the sort of kooky thing the wire services pick up. Have you written a career guide for nurses? Perhaps you can tie in with National Nurses Week in May.

Greg Godek, who wrote and self-published 1001 Ways to Be Romantic and its sequel, 1001 More Ways to Be Romantic, uses the angle of "Romance Awareness Month" (August) to his advantage. He appeared on Donahue to conduct a romance seminar—and pushed his books onto Walden's and Ingram's bestseller lists. In 2001, he was a guest on the Today show. Of course, he always has a busy January and February because he ties his books in with Valentine's Day celebrations. It definitely works.

Create an "Available for Interview" Sheet

Now let's work on promoting the author. You're an expert—you wrote the book—so estab

Questions A Technical Writer Must Answer
Technical writing projects can come in many shapes and sizes. The variety of projects and document types can be astounding. But then to most of us, this variety is the spice that makes technical writing an exciting career. When accomplishing these projects or creating documents, a technical writer must right to satisfy the requirements of the customer. They may specify format, content, tone, audience level and many other details of the final product. Irregardless of the differences in customer requirements, technical writers must also keep in mind throughout the entire writing process that readers have basic questions that must be answered by any document.The reader’s questions may seem basic, but no document is complete without answering them. First, a reader wants to know what the document is about. In technical writing, this is usually accomplished in an Introduction section or paragraph. This description of the document contents may include a list of the topics covered, or a summary of the overall project.Second, the reader wants to know why this was sent to him. Unless he is the customer that requested the technical documentation, then he is a user. This information may be conveyed through a statement of scope. The scope of the document may describe the type of users, the applications for the documen

selling authors get that kind of coverage. 'Tain't so.

Hitchhike on Current News

Tie Into Special Dates

Create an "Available for Interview" Sheet

Now let's work on promoting the author. You're an expert—you wrote the book—so esta

Profit When People Move Out Not In
The key to prosperity is seeing an opportunity to make an income that other folks miss. There are lots of these opportunities in modern society. In general, every time you see that someone has a problem, that's an opportunity for you to provide a service or a product that meets a clearly defined need and make a profit on it for your effort and labour.While that all sounds like straightforward economic sense, it's the kind of thing that isn't explicitly taught in schools any longer; students are taught to go to work, get a job, and take home a paycheque…and there's very little effort given to the demands of entrepreneurship, or running your own business.To show you how easy it is to run your own business, we're going to walk you through a one with constant demand for services, steady opportunities for income and one that requires minimal training to run, and no real sales skills. You can, with a little bit of work, teach other people to sell your services for you. And it's such an obvious business that when we tell you what it is, you're going to slap your forehead and say "of course!"Fair warning – this isn't a "get rich quick" scheme. You won't be able to make thousands of dollars a day by clicking links on the Internet. This is going to require hard work, and elbow grease.Apartment or house rec

New York, NY 10036, phone 646-223-4300.

Hitchhike on Current News

Tie Into Special Dates

Create an "Available for Interview" Sheet

Now let's work on promoting the author. You're an expert—you wrote the book—so esta

Sales 201: Learning Tools of Your Trade
A carpenter has his saw and hammer. A writer has his pen and ink. A doctor has her medical instruments. An accountant has his calculator. A mechanic has his wrenches. What of the salesperson? What are the available tools for salespeople?Salespersons exist in almost every industry, for without the sales channel, there is no reason to manufacture or produce anything. We salespeople produce the results that drive every other function in every company. Although the function of each salesperson is the same, that is to match customer needs to products and services and close each sale, the manner in which we operate varies depending upon the industry we serve. Realtors, bankers, industrial reps, retailers and others have a variety of practices that they have found to be effective. There are sales tools commonly available to all of them to utilize.Superior salespeople are always interested in maximizing their time and effectiveness in front of the customer. Superior salespersons will develop tools and systems that will aid them in their time management and sales effectiveness. Average salespersons tend to meander, wandering to the next call without any real purpose. They appear busy, but their inconsistent results leave a great deal to be desired. They are often disorganized, keeping poor records and avoid using tools to t

in your area of expertise.

Tie Into Special Dates

Create an "Available for Interview" Sheet

Now let's work on promoting the author. You're an expert—you wrote the book—so esta

Stock Markets – If Stocks Fall Diversify & Protect Your Portfolio
Gasoline sits near record highs, economic growth slows, real estate prices drop, interest rates are rising and cutting money supply and inflation is on the rise.Yet, many investors simply think stocks will stay high and this is forgetting the problems in Iraq and the huge crisis coming with Iran!You don’t think stocks are going to fall? Read on.Simply put Iran does not like the US and vice versa are they going to gave in to UN demands? They are a huge oil producer what if they use this weapon? Prices will soar consumer confidence will drop and stocks could crash!An unlikely scenario?Lets see what happens, but if confrontation does come and no one is looking to back down stocks could go into a downward spiral and with other problems in the world economy stocks could go down and stay down.So how do you protect yourself?The answer is take action and diversify but into what and how much in terms of capital gains can you expect?Let’s look at an alternative.The alternative is one of the secrets of most of the words richest investors.Howard Hughes made huge profits, Donald Trump still does and even Bob Hope made millions,. as do most of the worlds richest investors, from this investment.The investment is land and if you have never considered it then you should:

Create an "Available for Interview" Sheet

Now let's work on promoting the author. You're an expert—you wrote the book—so establish that fact beyond doubt. As you can see, half of the grabbers about the author feature qualifications and credits. Give a strong logical reason why the author wrote this book, stressing his or her credibility for tackling this subject. Go through the same exercise for pruning your "about the author" comments into their most productive form as you did for the book. Brainstorm, write a bunch, cut, condense, improve—until three or four emerge as the pick of the crop.

This kind of media approach, which included a news release and the dust jacket promotion piece, produced as many as seven interviews in one day during our Creative Loafing tour. That was almost too much, even for Marilyn. We suggest that four or five per day produce less stress and better interviews.

Be sure to get the Available for Interview material to editors in plenty of time to accommodate their scheduling. (And indicate specific dates you are available even if it's only going to your hometown paper.) For newspapers and weekly magazines allow four to six weeks minimum. Four to six months is a normal lead time for monthly magazines. Allow a couple of weeks for your information to filter down to the proper desk, then follow up by phone. Find out if the package was received and the reaction. In the case of newspapers, if the recipient doesn't exhibit much enthusiasm, ask if he or she could suggest a different reporter in another department who might find the information more appropriate. Then you can contact the new person, say that so-and-so suggested you call, and go into your spiel. Interested editors will request a copy of your book.

Of course, it doesn't end there. Smaller community newspapers dot every urban area, targeting information to those in the community they serve. Their readers are usually very loyal. And there's a profusion of weekly newspapers published in small towns as well. Also don't overlook the college press. These bright young reporters may give you valuable space if your message fits their audience. What an overall windfall for the assertive promoter!

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Whether you have home insurance or are shopping for a home owner insurance quote, you may be wondering if the policy covers your jewelry and other valuable possessions. Here's what typically happens.

Research shows that people spend WAY more time selecting a car then they do an attorney – of any type! However, if you are looking for, and need, the services of a Disability Lawyer, it is STRONGLY recommended that you spend time preparing a search for, actually selecting, and actively working with the “right” one for you. Here are some suggestions for you in this process.

Usually if you are in your home, you just live stuffs in there even if you are not using it anymore. But of course, when you are preparing your home for a sale, you have to get rid of stuffs that are not usable anymore.

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Added for You - Getting Newspaper Coverage Off the Book Pages

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