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Added for You - Writing Effective Copy
There was a time when it was difficult to distribute audio effectively over the Internet because the software used for listening was hard to come by and hard drive space was limited.
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence
If you are in the process of closing on your mortgage loan, delaying your closing until the end of the month will save you money. Here is how you will save by closing on the last day of th
Benefits, benefits, benefits. You must always focus on the benefits of your product rather than the features. People buy benefits and results – NOT features. The next thing customers buy are the deep benefits. It’s all about knowing your customer. To create desire your prospect likes to know all the benefits that will happen when he or she buys your product. You need to create an excitement within them - so that they can’t leave the offer and they really need your product.
Keep it simple. You have to talk to your prospect like you would talk to your friend over dinner.
Use the word ‘YOU’ – 'you' makes your prospect feel that you are talking to them personally.
Use the AIDA Formula when writing your copy:
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence –
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know
Keep it simple. You have to talk to your prospect like you would talk to your friend over dinner.
Use the word ‘YOU’ – 'you' makes your prospect feel that you are talking to them personally.
Use the AIDA Formula when writing your copy:
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence
No matter what particular type of real estate your business has evolved ? residential, commercial or industrial ? a successful business model primarily focuses on real estate performance m
Keep it simple. You have to talk to your prospect like you would talk to your friend over dinner.
Use the word ‘YOU’ – 'you' makes your prospect feel that you are talking to them personally.
Use the AIDA Formula when writing your copy:
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence
In the matters of arranging loans, homeowners always have edge over the tenants and non homeowners. It is because, unlike homeowners, tenants don’t have their house to keep as security agai
Use the word ‘YOU’ – 'you' makes your prospect feel that you are talking to them personally.
Use the AIDA Formula when writing your copy:
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence
The following paragraphs summarize the work of autoresponder experts who are completely familiar with all the aspects of autoresponder. Heed their advice to avoid any autoresponder surprise
Attention
Interest
Desire
Action
Gain the readers Attention (through headline and sub headline)
Arouse their Interest (the reader needs to be hooked from the first sentence – you only have about 10 seconds to grab their attention if you don’t you’ve lost them) the first line, the second line, the first paragraph,
Stimulate Desire (this is where your product benefits come in NOT features)
Ask for Action (ask for sale, give the person a reason to buy from you now - if you don't you probably have lost the sale.)
© Mark Pocock 2005 All rights reserved
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