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  • Added for You - Sales Letter Writing – How to Write a Headline

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    How to Travel Like the Rich on a Pauper’s Income or Less

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    One of the most important things about writing your sales letter is your headline. You see, if they read and like the headline, they might read the rest of the sales letter. If they do not like the sales letter, they are less likely to read the rest of the sales letter.

    So how do you do it?

    One thing that is incredibly important is to make your headline exciting. What will your product do for the user? For example, if you sell a product that helps the user find discount travel packages or travel products, a few strong headlines could be:

    How to Travel Like the Rich on a Pauper’s Income or Less

    How to Travel for Less than Half-Price or Better

    Travel the World

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    read the rest of the sales letter. If they do not like the sales letter, they are less likely to read the rest of the sales letter.

    So how do you do it?

    One thing that is incredibly important is to make your headline exciting. What will your product do for the user? For example, if you sell a product that helps the user find discount travel packages or travel products, a few strong headlines could be:

    How to Travel Like the Rich on a Pauper’s Income or Less

    How to Travel for Less than Half-Price or Better

    Travel the World

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    o how do you do it?

    One thing that is incredibly important is to make your headline exciting. What will your product do for the user? For example, if you sell a product that helps the user find discount travel packages or travel products, a few strong headlines could be:

    How to Travel Like the Rich on a Pauper’s Income or Less

    How to Travel for Less than Half-Price or Better

    Travel the World

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    For example, if you sell a product that helps the user find discount travel packages or travel products, a few strong headlines could be:

    How to Travel Like the Rich on a Pauper’s Income or Less

    How to Travel for Less than Half-Price or Better

    Travel the World

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    How to Travel Like the Rich on a Pauper’s Income or Less

    How to Travel for Less than Half-Price or Better

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    It really is simple. Try to write some similar headlines for your product. Simply substitute your product and benefit for the keywords in those headlines. Try to write 20 or 40 or so headlines---some of them will be lousy, but some of them may surprise you. One thing about writing is that you will get more creative and efficient as you spend more time writing. Practice, practice, practice. That is the only way you will get really good at it.

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