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Added for You - 9 Tips for Better Copywriting
When you miss a mortgage payment you have virtually assured the bank that you really do not care about your home. So they will automatically flag your account as being potentially poor. When another creditor inquires about your mortgage history, the first thing that goes through their mind is “How can I give these folks credit based on the fact they cannot even make their house payment on time. Do NOT miss a mortgage payment.Two things come to mind here. Some of you remember when you were a kid your mom telling you “if you do not hav
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
Okay, you’ve decided that you’d like to join the growing group of individuals who’ve opened their own home business. It’s a great decision and I’m certain that you will soon see why so many people have decided to follow the same path. However, you’re probably wondering to yourself what type of business you should start. One great way to get started without a large initial investment is through affiliate marketing.I’m very familiar with the affiliate marketing aspect of home business because this is the area that I specialize in.
Avoid the wimpy verbs—is and be
These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.” Do write, “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid, “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.”
Place the longest item at the end of a series
Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt for “He was loud, boring and always later that Joan.”
Specifics are more convincing
Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.
Modify thy neighbor
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
The Dallas Cowboys football club is world-renowned for being skilled and tough. Something just as tough that is found in this city is the traffic. Trying to work your way through the congested streets of Dallas can be a challenge for even the most skilled driver. Once you know that in 2004 alone there were almost 150 accidents resulting in death in this southern city, cheap car insurance in Dallas, Texas obviously becomes a must-have.Finding cheap car insurance may seem akin to locating a needle in a haystack. It seems that auto insu“There is one simple omission that can transform a sentence from boring to
brilliant.” Do write, “One simple omission can transform a sentence from boring to
brilliant.” Similarly, avoid, “We will be running the new program from our Dallas
office.” Instead, opt for “We will run the new program from our Dallas office.”
Place the longest item at the end of a series
Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt for “He was loud, boring and always later that Joan.”
Specifics are more convincing
Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.
Modify thy neighbor
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
How do we train our people to become entrepreneurs? How do we instill entrepreneurship into our future generation? My answer is... seriously... Train the Teachers first!See, the teachers are the moulders of our future generation. Every day, students attend schools and consciously as well as subconsciously gain knowledge. And every day, school teachers are sharing their experience, their knowledge, their habits directly or indirectly to students. Cheers to Teachers!However, this means that teachers need to be equipped with the less confusing and makes a
more memorable ending to the sentence. If you have a series like “He was always
later that Joan, loud and boring.” Opt for “He was loud, boring and always later that
Joan.”
Specifics are more convincing
Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.
Modify thy neighbor
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
The question about how much blame is not about determining any verdict of guilty or not guilty as the courts will do this. It really relates to shareholders, employees, community and country losses suffered as a result of the collapse.In the end various parties have and may still be found to have a portion of the blame and shareholders and employees who have suffered most are certainly keen to see final outcomes to this situation. However one of the major contributors may never be accounted for; this being the market itself. The markoduct can do based on tests, research, results,
etc.
Modify thy neighbor
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
Are you sick and tired of your job? Do you feel trapped? Well, now you can quit if you’ve had it with your job, without worrying about the finances. You may even be better off if you switch your career to Internet marketing. So how can you make money on the Internet without selling? You can start by building your own website.Tips on How to Make Money on the Internet without SellingThere are thousands of ways to make money at home on the web without selling. Some of the ideas to explain how to generate income on the Internet anary truck.” (You’ll still pay the penalty for running into a truck, but at
least you’ll come across
as sober.)
Use single verbs to avoid doublespeak
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
Vary sentence length
A string of sentences all the same length can be boring. Start with a short sentence or at least a medium-length one, then go long, short, medium or any combination thereof. Imagine a person talking in sentences that are all the same length. Robotic.
Are your sentences like the Energizer Bunny?
They go on and on. Just because you’re conveying legal or complex technical information, doesn’t mean you have to use serpentine sentences that never seem to end. Instead of saying “Laser beams, which have many properties that distinguish them from ordinary light, result from the emission of energy from atoms in the form of electromagnetic waves.” Break up and re-phrase: “Laser beams have many properties that distinguish them from ordinary light. They are produced when atoms emit energy in the form of electromagnetic waves.”
Go short and sweet
Why use a 4- to 5-word phrase when a 1- to 2-word version will do nicely—with no loss in meaning? Statements like “in view of the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication.
Don’t overstate the obvious
Redundancy is good for space travel, but not for clear writing. Phrases like "anticipate in advance," "totally finished," or "vital essentials" will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like "thoughts and ideas" or "actions and behavior.” It makes readers wonder if you really meant to say two different things or just wanted to reinforce one word with a needless synonym.
So the next time you’re struggling with
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