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5 Easy Steps to Closing the Sale: Step I
‘I’m not a salesperson’. I hear that every day from a variety of business people. If you’re running a business, I’m going to tell you something you already know: Marketing brings prospects to your door.  It’s sales skills that make them paying customers.So, what do you do about your lack of sales skills? Read a book? Take a class? Attend a seminar? All decent options, but these types of classes are targeted at people who already know how to sell. That’s probably not you.This is the first part from a series of articles will address the 5 steps to closing the sale. By the time you finish, you’ll have some ideas on how to approach prospects and turn them into paying customers.STEP 1:Put Yourself in Your Customers ShoesIt sounds easy enough, but what does that mean? It’s quite simple. You need to find out what’s going on in their world. You have

header

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

As if it couldn't get any worse, would you believe that where you place the keywords in your title is bigtime important? It is true. To score more points with search engines, place keywords and phrases at the beginning of your titles and paragraphs. Keep unnecessary words out of the titles. This is a very delicate issue, especially when you consider that keywords aren't always good for the human palate. Therein lies our dilemma. Who do we write the title for? People or search engines?

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you

Outsourcing Bookkeeping Services
Many small businesses don’t have enough work for a full-time bookkeeper so they often resort to part-time bookkeepers. In most cases, these part-time bookkeepers are not accounting professionals and lack the experience and knowledge required to keep accurate financial records. Secondly most part-time bookkeepers desire full time work and are only working part-time until they find full-time work. If you have a part time employee that wants a part time job you are one of the lucky few. Most probably your part-time bookkeeper is actively seeking full time work. When your bookkeeper quits, the business owner plays that role until the next one can be found.Are you getting tired of your part-time bookkeepers? Wouldn’t you rather focus on growing your business? Why not outsource your bookkeeping and accounting functions? Bookkeeping and taxes should not be your top priority, outsource those tasks so you can focus on g

Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.

1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.

2. Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then later, come back and optimize the writing of the page. We will get into the details of how to make your web content friendly to search engines later. For now, just remember that it's one of those things you have to keep in mind as you write your web content.

3. How people use the web. Know that people do not use the web like we sometimes think they do. People are more likely to briefly scan your writing rather than to dig-in and read it. Keep your content should be relevant and informational and conversational. People don't want to read a book, they want to be informed. Give them the information they crave and they'll keep coming back for more.

Now that you know what to keep in mind as you write your classic web content, we are going to discuss the different elements of search engine optimization. The good thing about SEO is that your page will show up at the top of search engines so that people--lots of people--will actually be able to read what you've written. What a concept!

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand.

* Google delivers webpages that match the keywords the searcher uses to find what they're looking for. When Google comes to your page, the only way they know it's good for the search is by keywords--period.

More About Keywords

We've already established that you need keywords woven throughout the content of the page, right? You also need keywords in your title. Here's a few other things to know about keyword placement in your webpage.

* Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

There are up to six levels of headers in an html document. Usually as a web content writer you won't be going beyond the third or fourth header. Headers are very important to search engines. They use them to decipher page relevancy for searches. When you include keywords about your subject your article's headers, you are scoring points with the search engine crawlers.

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you w

Fiefdoms Do Not Equal Gold - Problems in the Land of Trade Shows
ONCE UPON A TIME, there were three Knights. They were the Knight of Marketing, the Knight of Sales and the Kinght of Exhibits.Though they were adjacent in the same country, each had a fiefdom that was defended with tenacity and guile. When the King agreed to participate in a Royal Market Event, the three Knights vied for position and glory.The Knight of Marketing sent messengers to the vast lands to herald the goods of the Kingdom, to entice seekers of good deals and buyers with real money, to visit the Royal Enclave. Riders went out, pamphlets were delivered and subjects spread the word to come see the Kingdom’s wares. The Marketing Fiefdom was secure.The Knight of Sales planned to receive the gold and loot from the Event. This Knight drew his Knaves together and said – We must band together. We are the most important fiefdom because we strive to know of those who might possess gold and loot to g

hings you have to keep in mind as you write your web content.

The SEO Lowdown

Keywords

Keywords are what drives search engines optimization. Here's how it works:

* People type words into the search boxes at Google.

* Google goes through all the pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand.

More About Keywords

* Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you

10 Ways To Use Speaking to Further Your Career Goals
Professional speaking is one of the easiest ways to enhance your career. Opportunities abound; no matter how experienced or inexperienced. The more you speak the better you will become. You will establish a reputation as someone knowledgeable in your field and people will contact you for speaking opportunities as a result.Everyone has to start somewhere. Here are 10 ways learning to be a speaker can enhance your career.1. When you speak you automatically assume the role of an expert. People are coming to hear what you say, right? That routinely positions you in the role of an expert. The more credentials you add to your "expert" status the more valuable you become.2. Speakers get high profile visibility. Look to get your name included in programs, brochures, email announcements, agendas and other handouts, press announcements and online posting of conference materials. This is especially important

t Google.

* Google goes through all the pages it already knows about...these pages are in its database because they've been crawled and indexed beforehand.

More About Keywords

* Do not overdo it. Don't gross people out by sticking keywords everywhere. That's not good business. Be discreet when inserting keywords in your website content (hint, hint).

* If you are optimizing for a certain keyphrase, you must keep the entire phrase in tact throughout the page content for the keyword phrase to have any affect on SEO.

* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you

Who Comes First - The Customer or Employee?
The commonly held view that the customer comes first is worth a close look. Think about the last time you received less than satisfactory customer service. What caused it? Probably an employee! Either directly, bad manners and a "don't care" attitude, or by not addressing your needs - "sorry, I can't handle that order, you'll have to call another number".While most of our focus is rightly on customer needs, it may be useful to first stand back and look at the needs of the employees servicing them. Most customer complaints can probably be traced back to the attitude or competence of an employee. It follows then that if we have the right employees, doing the right things, we should enhance our customer satisfaction.Asking employees to focus on the customer when they may be unhappy with the company is asking for trouble. I recently had a bank help desk employee agree with me that the Internet banking system

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* The keywords you should use should be carefully picked out and are always industry and subject specific.

* Optimize for one to two keywords or phrases per page, with the exception of the homepage. Your homepage contains everything but the kitchen sink, but that's another article.

* Putting your keywords in bold gives your site a boost.

Headers

Here is an example of the different header tags.

<h1>This is an H1 header</h1>

<h2>This is an H2 header</h2>

<h3>This is an H3 header</h3>

<h4>This is an H4 header</h4>

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you

Finding the Best Travel Credit Cards
While many airlines offer enticements of frequent flier miles, there is a second prevalent option - travel credit cards - for discounting your airline travels. There is a very solid reason that these travel credit cards are so popular for avid travelers.These travel credit cards - i.e., those with a feature that lets you earn air mileage discounts as you make purchases with your travel credit card - offer a double dipping opportunity. What this means, simply, is that you now have two ways to earn mileage discounts with the same trip - if you use your travel credit card to book the flight. You can earn credit not only towards your flight, but also towards an auto rental or a hotel room. You can also get mileage credit for purchases with your travel credit card that are not flight-related, such as meals and shopping from retailers.Many credit cards work as travel credit cards, offering miles or points for

header

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing for the search engines, just know they are mega important for optimization.

H1 - This is the title of your article.

H2 - This is the sub-title of your article.

Keyword Proximity in Headers

Well, the answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you write something that repulses people, but that search engines love? Some SEO people do this. Gross. First, write a title that search engines love. Then, use your noggin to write enticing words drawing the reader into your copy. Here's how I do it.

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website

See? Don't give up having a compelling title for the sake of the search engines. (God help us all.) What good is having alot of traffic to your site if no one can stand to read your copy. To see an example of this on a live site, look here: http://www.internationalbcs.com/ibcs-payment-performance-guarantees.htm.

Compelling Titles and Headlines

According to John Caples, there are five rules for writing headlines:

Self Interest. Your titles need to speak to the self-interest of the reader. People just want to know what's in it for them.

News. If you have news, get it in your headline.

Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques.

No bad news. Avoid the urge to paint the negative picture in the headline. Be positive.

Quick and easy. Show the reader how there is a quick and easy way to get something that they want.

Links on the Page

The whole web is made up of links. Links help humans get around the web, but search engines use links too. Since both search engines and people use the web differently, you need different types of links for both.

General Search Engine Links: Search engines only index those pages on your site that are linked together. They use your internal links, such as your navigation bars to find their way around your site and make record of your pages. That's why it's important that your navigation be 100% text.

Anchor Text Links: The anchor text link is a different animal. Anchor text effects the page that it is linking to, not necessarily the page that it is on. Your anchor text should consist of keywords. So, instead of making "click here" a link, you would make, get keyword here a link.

Now, be careful here. Remember when a search engine zooms on your page, it follows the links. So, if you want it to read all your content, don't stick links arbitrarily in the page. Be strategic. If you want it to read the whole page, put your anchor text and any other links at the end. Usually, you can put anchor text links anywhere because it is the page you're optimizing for in the first place, so you don't care if the search engine goes for a visit there.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/161104/added4u-Writing-for-People-and-Search-Engines.html">Writing for People and Search Engines</a>

BB link (for phorums):
[url=http://www.added4u.com/article/161104/added4u-Writing-for-People-and-Search-Engines.html]Writing for People and Search Engines[/url]

Most individuals choose to incorporate their business in California as it can shield their personal assets. Personal liability protection and tax saving are the major reasons for incorporating in California. The risk of losing your personal assets is high when you have a single proprietorship or partnership. But incorporating in California involves creating a separate legal person for protecting personal assets. As a shareholder, director and/or officer it is possible for you to have control over your own California corporation.

It is essential to communicate confidence when you are speaking to past due customers or debtors. You must stay in control of the call and the only way to do this is by being confident and prepared.

Most people during their lifetime use a mortgage to apply for a loan and some people get a second mortgage to borrow even more money. People who think it is difficult to get a loan using a mortgage haven’t tried to get a second mortgage.

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Added for You - Writing for People and Search Engines

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