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Added for You - Why Your Advertising Copy is not the Most Important Part of Your Ad
If you live in Arizona and are looking to insure a home, there are several things you can do to get discounts on your homeowner’s insurance rate and save a few dollars.1. First and foremost, make sure that you’re shopping your insurance with companies licensed to do
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your
When selling your small business you need to realize that the person buying your business is mostly concerned with how much money they will make. Nevertheless, it is up to you to explain to them how much work it is so that they do not misconceive what they are getting int
If you own a vegetarian caf? in the middle of a meat-eating suburb… you could get very skinny... very fast.
And if you run ads where either:
a) The wrong people see them
Or
b) Not enough people see them
Your phones aren't going to ring... and nobody is going to come into your store...
No matter how good your copy is.
No matter how good your headline is.
No matter how good your offer is.
And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses… and he was thinking about placing an ad in the Sydney Morning Herald.
What’s wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners… and therefore 90% of his advertising dollar is wasted.
What's the alternative? Place ads in business publications where you are reaching 100% of your target market.
Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.
You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense… doesn’t it?
And here’s a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your
In the same way, a set of basic assumptions or concepts, thus serve as guidelines for the accounting discipline. These guidelines influence the manner in which accounting information is reported. Consequently, the practical application of accounting is more comprehensibl
No matter how good your copy is.
No matter how good your headline is.
No matter how good your offer is.
And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses… and he was thinking about placing an ad in the Sydney Morning Herald.
What’s wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners… and therefore 90% of his advertising dollar is wasted.
What's the alternative? Place ads in business publications where you are reaching 100% of your target market.
Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.
You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense… doesn’t it?
And here’s a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your
1) Fixed-rate mortgage Fixed-rate mortgage are those with interest rates that remain the same until the life of the loan ends. For consumers who are looking for a stable rate that will not experience interest rate fluctuations, this home mortgage financing is a great
What's the alternative? Place ads in business publications where you are reaching 100% of your target market.
Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.
You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense… doesn’t it?
And here’s a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your
People are denied mortgages for a variety of reasons. If your mortgage application is denied, it is a hard thing not to take personally. Here is what you need to turn that denial into an approval with a better mortgage lender.Mortgage lenders are required by law t
And here’s a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).
If you want your ad to be seen then place it:
a)On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your
Most of us owe money to people or organisations most of the time: bills are a fact of life. But occasionally, we may find ourselves swamped by Debts, and can`t see a way of paying them all. But it`s never a good idea to ignore bills. Instead you need to get help to deal wi
b)In the early general news… as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 – 50%) because my experience shows it’s well worth it!
But don’t take my word on it. Implement these strategies, measure the results and see what results you achieve in your business.
Chat with you shortly,
Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
1300 88 21 91
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