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Added for You - The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
Workers Compensation is a very complex system, A disputed issue arising under the claim regarding compensability or eligibility for, or the amount of, income or death benefits law firms can stand toe to toe for your rights.Medical Fee Disputes; Medical Fee Disputes involve a dispute over the amount of payment for health care rendered to an injured employee and determined to be medically necessary and appropriate for treatment of that employee's compensable injury. The dispute is for reasons other than the medical necessity of the care . The dispute is resolved by the commission pursuant to commission rules, relating to Medical Dispute Resolution of a Medical Fee Dispute.Employee Reimbursement Dispute. An employee who has paid for health care may request medical dispute resolution of a denied reimbursement. The employee may only pursue reimbursement up to the amount the employee paid the provider. Reimbursement shall be
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only th
It is important for you to join at least one service club in your area to help your small business in the community. It might be wise to get with other small businesses which are friends and figure out how each of you can join a different service club to maximize your word of mouth referral base in the community.If you are a franchised business, then meet with some of your nearest franchisee businesses of your system. If your neighboring franchisees belong to certain groups, you should belong to a group, which they do not. For instance, if one belongs to the Rotary, another to Kiwanis and a third to the Optimist Club, you should join the Elks, Lions or be on the board of directors for the Future Foundation, hospice, YMCA, Boy Scouts or city run committees.Most service clubs work on big projects with their local affiliates and if you and your neighboring franchisee are in the same club, you’ll be duplicating services.
Today, I’m going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?
The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. It’s one of the Grand Secrets behind copy that gets read…and that means your pitch has been delivered… and that’s how sales happen!
Fortunately for you and me, the concept I’m referring to is almost a long-lost art among new copywriters. (And that’s a darn shame… because it’s so easy to use, once you take the time to learn the details.) So, what am I referring to?
The good ol’ “Bucket Brigade”.
Listen, every great copywriter employs this technique - either knowingly or unknowingly - to get their long sales letter copy read from start to finish.
Case in point; Many readers of this letter will be familiar with a guy by the name of Yanik Silver. A few years back he released a product into the market- place that he called ‘Instant Sales Letters’. That package generated a *huge* amount of interest and even greater profits for young Mr. Silver even though when his sales letter for this product (when printed out) was *over* FIFTEEN-PAGES LONG!
Mr. Silver is not alone either…
It’s a fact that several of my best selling products (and some of the best selling products of our time - or any time) have made use of long sales letters WITHOUT losing a prospects’ attention and WITHOUT losing any sales!
So just what is the Bucket Brigade?
You’ve been reading it, all through this newsletter. All through every piece of copy I’ve ever written. Take a look at the first words of the paragraphs above. The phrases “listen”…“case in point”… “it’s a fact”… “what’s more”… and “what, you ask” are all proud members of the Bucket Brigade.
Simply put; the Bucket Brigade words and phrases are “keep reading” words and phrases. These are the hard working words that get your copy read!
Here’s the scoop: (That’s another phrase in the Brigade. :-) In the days before fire departments got organized, townsfolk would fight a fire by lining up and passing buckets of water from the nearest pump to the point of the blaze. Another line passed the buckets back to the pump.
This was the “Bucket Brigade” in action.
Moving the water along briskly. No let up. No pauses. The buckets went in a fast, efficient, linear direction to get the job done.
Early copywriters adopted this term to explain the job of certain “keep reading” phrases. Used at the beginning of key paragraphs, these phrases and words made a simple promise to the reader: Don’t quit reading now – I have something really important for you right here. Don’t stop, or you’ll miss it. Why do you think some of the worst storylines in existence have generated millions of dollars in revenue? Because they were sold to soap opera studios that specialize in the Bucket Brigade’s psuedoname - CLIFFHANGERS!
Yes, the television industry learned this secret and uses it EVERYDAY to get some of the most boring programs known to man to be watched religiously day after day because it ends just at the point of our greatest intrigue…
So tomorrow - we’re back to find out what happens to seductress Suzy and the cable-guy after his fianc? died while getting a facial from a mysterious stranger that’s probably the love-child of Suzy’s father’s brother - (twice removed, of course :-)
The most common blunder rookie copywriters make is to assume the reader will “hang in there” while the writer wanders around making a far too convoluted pitch.
Let me help you with that theory…
AIN’T GONNA HAPPEN!
The instant you bore him, or confuse him, or ask him to “bear with you” while you mumble and equivocate… he’s outta there. Sale lost.
Whenever I consult with people I’ll almost invariably encourage my clients to use this simple ‘trick’ at the bottom of each page of a letter or ad: Split the last sentence, so that the reader has to turn the page to continue reading and finish the thought.
People can’t stand…
…not having the full story.
Most people don’t get it, but you *don’t* want to give your reader even a slim chance of losing interest. See if this rings a bell…
Were you one of those that sat glued to your TV screen waiting for the next installment of those old Buck Rogers serials?
Can you remember why (if you did?)
Yup, it was because of those ‘Cliff hanger endings‘ :-)
Good Ol’ Buck is last seen dangling off a precipice by his fingertips… and the reel ends. *Aaargh!!!* It would drive you nuts because you’d want to find out what happened…but you’d have to come back next week to find out how he got out of that precarious situation.
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only tha
Here is a step by step guide on writing a winning sales letter. Follow these procedures and you will have a letter that will boost your sales, no matter what you are selling. Step 1: Start with a strong headline The headline is the most important aspect of the letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at least 50 headlines, show them to colleagues, and pick the one that seems strongest.Step 2: Write the copyWork on the body of the letter, and make it personal and friendly, as if you are talking to a good friend. Include a good story in the copy. This is very important. Everyone loves a good story, and this is the perfect way to draw the reader in. If you are writing a letter for an acne product, talk about how you once had really bad acne and were embarassed to go to soc
Mr. Silver is not alone either…
It’s a fact that several of my best selling products (and some of the best selling products of our time - or any time) have made use of long sales letters WITHOUT losing a prospects’ attention and WITHOUT losing any sales!
So just what is the Bucket Brigade?
You’ve been reading it, all through this newsletter. All through every piece of copy I’ve ever written. Take a look at the first words of the paragraphs above. The phrases “listen”…“case in point”… “it’s a fact”… “what’s more”… and “what, you ask” are all proud members of the Bucket Brigade.
Simply put; the Bucket Brigade words and phrases are “keep reading” words and phrases. These are the hard working words that get your copy read!
Here’s the scoop: (That’s another phrase in the Brigade. :-) In the days before fire departments got organized, townsfolk would fight a fire by lining up and passing buckets of water from the nearest pump to the point of the blaze. Another line passed the buckets back to the pump.
This was the “Bucket Brigade” in action.
Moving the water along briskly. No let up. No pauses. The buckets went in a fast, efficient, linear direction to get the job done.
Early copywriters adopted this term to explain the job of certain “keep reading” phrases. Used at the beginning of key paragraphs, these phrases and words made a simple promise to the reader: Don’t quit reading now – I have something really important for you right here. Don’t stop, or you’ll miss it. Why do you think some of the worst storylines in existence have generated millions of dollars in revenue? Because they were sold to soap opera studios that specialize in the Bucket Brigade’s psuedoname - CLIFFHANGERS!
Yes, the television industry learned this secret and uses it EVERYDAY to get some of the most boring programs known to man to be watched religiously day after day because it ends just at the point of our greatest intrigue…
So tomorrow - we’re back to find out what happens to seductress Suzy and the cable-guy after his fianc? died while getting a facial from a mysterious stranger that’s probably the love-child of Suzy’s father’s brother - (twice removed, of course :-)
The most common blunder rookie copywriters make is to assume the reader will “hang in there” while the writer wanders around making a far too convoluted pitch.
Let me help you with that theory…
AIN’T GONNA HAPPEN!
The instant you bore him, or confuse him, or ask him to “bear with you” while you mumble and equivocate… he’s outta there. Sale lost.
Whenever I consult with people I’ll almost invariably encourage my clients to use this simple ‘trick’ at the bottom of each page of a letter or ad: Split the last sentence, so that the reader has to turn the page to continue reading and finish the thought.
People can’t stand…
…not having the full story.
Most people don’t get it, but you *don’t* want to give your reader even a slim chance of losing interest. See if this rings a bell…
Were you one of those that sat glued to your TV screen waiting for the next installment of those old Buck Rogers serials?
Can you remember why (if you did?)
Yup, it was because of those ‘Cliff hanger endings‘ :-)
Good Ol’ Buck is last seen dangling off a precipice by his fingertips… and the reel ends. *Aaargh!!!* It would drive you nuts because you’d want to find out what happened…but you’d have to come back next week to find out how he got out of that precarious situation.
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only th
Working online is an art. Many have tried and given up because they simply have not found the right information that they were seeking to make a good start !!There are countless E-books out there making amazing claims of substantial profits for you if buy their E-book and I too have purchased plenty of rubbish in my time and not even read what I bought.Like you I thought how am I going to sift through all the rubbish and find the absolute gems that would allow me to begin an Internet Marketing Career? Where do I go to find the right Information Products that will send me on my way to success?There is no simple answer to these questions because when you first get into your mind that you want to make money online, you are so excited and just want to buy everything you come across. This is both not good economic sense nor even common sense because you will get confused and distracted from your goal of making money
This was the “Bucket Brigade” in action.
Moving the water along briskly. No let up. No pauses. The buckets went in a fast, efficient, linear direction to get the job done.
Early copywriters adopted this term to explain the job of certain “keep reading” phrases. Used at the beginning of key paragraphs, these phrases and words made a simple promise to the reader: Don’t quit reading now – I have something really important for you right here. Don’t stop, or you’ll miss it. Why do you think some of the worst storylines in existence have generated millions of dollars in revenue? Because they were sold to soap opera studios that specialize in the Bucket Brigade’s psuedoname - CLIFFHANGERS!
Yes, the television industry learned this secret and uses it EVERYDAY to get some of the most boring programs known to man to be watched religiously day after day because it ends just at the point of our greatest intrigue…
So tomorrow - we’re back to find out what happens to seductress Suzy and the cable-guy after his fianc? died while getting a facial from a mysterious stranger that’s probably the love-child of Suzy’s father’s brother - (twice removed, of course :-)
The most common blunder rookie copywriters make is to assume the reader will “hang in there” while the writer wanders around making a far too convoluted pitch.
Let me help you with that theory…
AIN’T GONNA HAPPEN!
The instant you bore him, or confuse him, or ask him to “bear with you” while you mumble and equivocate… he’s outta there. Sale lost.
Whenever I consult with people I’ll almost invariably encourage my clients to use this simple ‘trick’ at the bottom of each page of a letter or ad: Split the last sentence, so that the reader has to turn the page to continue reading and finish the thought.
People can’t stand…
…not having the full story.
Most people don’t get it, but you *don’t* want to give your reader even a slim chance of losing interest. See if this rings a bell…
Were you one of those that sat glued to your TV screen waiting for the next installment of those old Buck Rogers serials?
Can you remember why (if you did?)
Yup, it was because of those ‘Cliff hanger endings‘ :-)
Good Ol’ Buck is last seen dangling off a precipice by his fingertips… and the reel ends. *Aaargh!!!* It would drive you nuts because you’d want to find out what happened…but you’d have to come back next week to find out how he got out of that precarious situation.
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only th
Saving money isn't that hard when you take a frugal approach to it.I know that the words "saving" and "frugal" don't bring the happiest thoughts to your mind. And that is the number one reason you aren't able to save any money. You have the wrong attitude. It is surprising how easy it is to change your attitude.When you succeed at saving money, you are helping yourself. Keep you goals at the top of your priorities. When you have a budget and live frugally, you don't have less, you have more. It is all about having more money. Not less.I know that personally, my biggest challenge is wanting more. It is something that is hard to fight. We are saturated by advertising. We see new and more expensive things all around us. Many of us struggle with issues surrounding shopping and acquiring. I have the fear of being without something I need, so I buy everything I might use someday. I have to constantly remind myself tha
The most common blunder rookie copywriters make is to assume the reader will “hang in there” while the writer wanders around making a far too convoluted pitch.
Let me help you with that theory…
AIN’T GONNA HAPPEN!
The instant you bore him, or confuse him, or ask him to “bear with you” while you mumble and equivocate… he’s outta there. Sale lost.
Whenever I consult with people I’ll almost invariably encourage my clients to use this simple ‘trick’ at the bottom of each page of a letter or ad: Split the last sentence, so that the reader has to turn the page to continue reading and finish the thought.
People can’t stand…
…not having the full story.
Most people don’t get it, but you *don’t* want to give your reader even a slim chance of losing interest. See if this rings a bell…
Were you one of those that sat glued to your TV screen waiting for the next installment of those old Buck Rogers serials?
Can you remember why (if you did?)
Yup, it was because of those ‘Cliff hanger endings‘ :-)
Good Ol’ Buck is last seen dangling off a precipice by his fingertips… and the reel ends. *Aaargh!!!* It would drive you nuts because you’d want to find out what happened…but you’d have to come back next week to find out how he got out of that precarious situation.
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only th
Are you interested in owning a home in Central Florida? If you are, your first thought may be to start examining the real estate market. When it comes to examining the Central Florida real estate market, there are many hopeful home buyers who choose only to examine homes that are for sale. While this approach is more than possible, you may also want to examine other types of real estate in Central Florida. One type of real estate in Central Florida that you may want to look at is land.When it comes to examining land in the Central Florida area, there are many home buyers, who don’t do so. Many of those home buyers, as previously mentioned, focus more on pre-built homes. Of course, you are free to do whatever you want, but you need to remember that not everyone is able to find the Central Florida home of their dreams. If you are unable to find the Central Florida home of your dreams, you may want to put off your search
(Don’t worry - he got out just fine :-)
It got you to ‘turn the page.’
It’s the secret to keeping them reading.
At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest – by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” – then I could lose them FOREVER…so…
DON’T do that!
How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?
My guess is ‘NEVER’…
People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy – you might even want to use it at the beginning of every single paragraph.
You want their curiosity burning at super-high intensity each time their eyes move down the page.
The Bucket Brigade does this so smoothly: “Not only that” … “But wait – there’s more”… “And check this out”… “One more thing – it’s important”… “And that’s just for starters”…“We’re not through yet”… “It gets even better”…“Do you understand what this means?” Or, you can startle them: “You think I’m lying, don’t you?” “The doctors were sure I was going to die.” “So I stole it.”
NOW PAY CLOSE ATTENTION BECAUSE…
I’m going to give you the answer to a question that I’ve heard from quite a few of my clients. They always want to know, “Okay, so the ‘bucket-brigade’ is great…but how do I memorize all of those words and phrases to use in my copy?
Nothing could be easier :-) Just use the old journalism trick of “who, what, why, where, when and how”. “Who else uses this secret?” “What does this mean for you?” “Why would I share such a valuable tactic with a stranger?” “Where did I find this information?” “How would like to see it for yourself?” Using this one simple technique in your copy WILL impact your conversion rate. You will make more sales and you will generate more leads.
The good old Bucket Brigade will lead your reader in a fast, linear path straight from your headline to your sales pitch.
No let-up in tension. No chance for her to conveniently put your copy aside “to finish later”. Believe me, they’ll have to make an effort to tear their eyes from the page… and that’s in your favor all the way.
So let’s hear no more whining such as “but that sounds like some corny info-mercial” It’s only corny until the checks start coming in. Then, it’s music to your ears!
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