Tags |
|
|
Links |
|
|
Added for You - Four Roadblocks to Persuasive Communication
Did you know that there are some smart entrepreneurs whose home based business is nothing more than a couple of blogs focusing on certain niche topics and markets.The biggest investment that is usually made in this popular home based business tends to be made in terms of time spent. Actually a lot of it is allocated to finding the best keyword phrases that are bound to attract tons of traffic through search engines. Interesting content is then generated based on those keywords. The result for a home based business that has mastered this strategy can usually be nothing short of amazing. Within a very short time tons of traffic is crowding at their blog. They then simply refer this traffic to their aff
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this stra
Builders and Developers: Did you realize that new technology is making it possible for you to do business at a level of sophistication, impossible to reach just a few years ago?To get an idea of how much more value you could be providing for yourself and your client’s, please ask yourself the following questions:What would happen to my business if I could find a way to have more control over the loan process and see it through to completion each and every time and never miss a loan commitment deadline or closing?What if, by the virtue of creating a strategic alliance with your team, I could secure financing and close more homes for my clients and increase my income?
The fastest way to alienate your clients, employees and business partners is to write poorly—and defend your position. Here are some “communication dead ends” that could make or break your relationships and business goals.
It all started when I received a most disturbing ezine from a highly respected marketing strategist and author…
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this strat
A moment of silence worth $15 million.Here’s the story.A growing diagnostic reagent manufacturing business had a bottleneck in its key manufacturing process. The line was running ‘flat out’ and the production team leader was under pressure to make more to supply a growing market. His boss called in an industrial engineer from the company’s central business services group. He arrived and spent time with his stop watch and notebook. This sounds very ‘60s thinking but it is still worth doing, and by the end of the day had enough data to come to a conclusion. A quick analysis convinced the engineer that there was at least 25% spare capacity. So, why the impression that the line was running flat ou
As I read his monthly newsletter and finished reading the first paragraph, I was ready to delete the message…
Then, suddenly, a lesson for my readers flashed in front of me.
This was a perfect example of good online copy run amok! If I could learn from this, so could you. Here are four surefire signs you are losing your audience…
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this stra
Good systems support the business owner by helping him/her to make good decisions. Every business has several key systems that when run properly will help the business to be profitable. Monitoring the systems and watching key measurements in the system will help the owner to know when to make changes and when to keep doing the same things. Having an operations manual for your business will allow you to have one place to go when you want to redefine a process or update a key measure. The operations manual is also helpful to new employees as they begin to learn how your business works.Marketing systems1. Prospecting System – What are the activities that you participate in on a regular basis
1. The message is just too wordy.
The strategy e-newsletter contained over 3,000 words and occupied 7 pages!
Name one person in your client base who has the interest- let alone the time-- to read a 7-page document.
If you have that much to say, consider you have a multi-part article or a book in the making. World-renown copyrighter Ted Nicholas suggests that good sales copy starts with 10 words, then narrows to five, and to one – all within the first paragraph. His insight translates into dollars – his word mastery has helped his clients generate over $1B in sales.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this stra
One advantage that we home based business owners have is the opportunity to help our customers achieve their goals on a personal basis.In this article, I’d like to highlight several important goals that your customers have. Which of these goals can you help them meet?Help your customers achieve their goals and you have secured a special place in the lives of your customers. Do this regularly and your business future is looking good.So what goals do your customers have?Let’s think about it together...People want to live well. If you can help them have a better life by providing solutions to some of their troubles or worries, you and your business will be appreciated.
Let’s face it…your newsletter, employee communication, phone messages, and memos are usually intended to educate or persuade. Ted’s rules can apply in these scenarios as well.
Do your readers a favor. Find a way to divide your newsletter into a multi-part series of 500-700 word articles.
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this stra
Over the last few months there have been many stories in the press about the reclaiming of bank charges. This followed a ruling by the high court that deemed that the amount banks were charging their customers was disproportionate to the costs incurred by the bank and therefore illegal. This means that because these charges are deemed too high and unlawful, the customer is entitled to the value of the charge back. So for every time you went over draw past your over draft limit, or bounced a direct debit or standing order the bank would have charged you anywhere from ?15 up to nearly ?40, it is these charges that you are entitled to claim back. People have successfully claimed back anywhere from ?100 right u
2. The writing style models a history book more than a business communiqu?.
In this ezine, each paragraph contained at least 250 words. Most sentences contained at least 35 words and many parenthetical phrases. Who has the time and interest to read this level of insight in a business newsletter? Even though this strategy expert has many great insights to share, he lost me after the first paragraph.
3. The article lacks any real life stories.
I just returned from a conference in Cancun, Mexico and learned this straight from master movie producers and story consultants. When I met Chris Vogler, the author of "The Writer’s Journey" and story consultant to movies such as “The Lion King” and “Superman,” he explained that “legendary storyteller and noted mythologist Joseph Campbell taught us that writers win the hearts and minds of their audience when they share a story. We look for the heroes and success stories to suspend our disbelief.”
4. Your deep knowledge and original intent is undermined by frequent use of very negative words.
I experienced a sense of doom and gloom as the ezine author described the poor execution strategies within today’s software companies. I counted dozens of repeated uses of words such as “survival,” “desperate,” and “fail.”
We can gain great insights from the deep impact of language from Dr. Masaru Emoto, author of “The Hidden Messages in Water." Dr. Emoto photographed various water crystals in a body of water after exposing them to various words he wrote on a piece of paper, such as “love,” “gratitude,” and “you fool.” Over the last decade, Emoto photographed stark contrasts between the beauty of the water crystals exposed to positive words and those exposed to negative words. If words have that impact on water, what impact do they have on people (we are 70% water?)!
Bob Scheinfeld, President of The Ultimate Lifestyle Academy, says it best. “Leaders and marketers actual
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/161265/added4u-Four-Roadblocks-to-Persuasive-Communication.html">Four Roadblocks to Persuasive Communication</a>
BB link (for phorums):
[url=http://www.added4u.com/article/161265/added4u-Four-Roadblocks-to-Persuasive-Communication.html]Four Roadblocks to Persuasive Communication[/url]
Related Articles:
Tips For Selling Your Home For Sale By Owner
How to Find the Best Home Based Business
Bookmark it:
|