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Added for You - Provide Your Customers with Scrappertainment!
Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? There are lots of opinions about the value mission statements offer to a company’s success. In Denise O’Berry’s posting “Do I Need a Mission Statement for My Small Business?” she says:“The Sun Online Agency was commissioned to conduct a survey studying Fortune 1000 companies looking for trends over a 1 and 5 year period. The study was conducted through extensive online research alon
In some way, customers who buy coffee
Set goals for your small business, write them down on paper and commit yourself to them! If you do, you will come out as a successful small business entrepreneur!The everyday small business operations such as : keeping up with email, maintain your web site, checking traffic statistics, surf the web for new ideas etc, may consume the time you need to use for necessary actions developing your small business. If you don't watch it, it might have a very negative impact on your ability to achieve your goals.Now, how do you take you
Now, take that SAME cup of hot water run over ground-up beans—add a fancy name and serve it somewhere with low-lighting, comfortable chairs, “mood music”, free wi-fi, fancy machines that make neat noises and “hip” people and suddenly, that 25 cent cup of coffee is $2-3! What’s the difference? It’s STILL just hot water run over ground-up beans. It’s the EXPERIENCE of Starbucks! You COULD buy a pound of coffee at Starbucks and take it home to brew it yourself for much, much less, but people all over the world are paying BIG MONEY for hot water run over ground beans because it’s STARBUCKS! Customers are no longer spectators in your business, they want to be active participants!
In some way, customers who buy coffee
Are you disorganized to the point of finding yourself spending more time trying to locate things rather than actually working?Typically at work there are probably two main areas that lead to a sense of complete disorganization: 1. Your deskIf you're the type of person who believes that how busy you are at work has a direct correlation to the amount of paper on your desk, you need to get this thought out of your head.Do you print out virtually everything that you come into contact with and then pop it onto
Now, take that SAME cup of hot water run over ground-up beans—add a fancy name and serve it somewhere with low-lighting, comfortable chairs, “mood music”, free wi-fi, fancy machines that make neat noises and “hip” people and suddenly, that 25 cent cup of coffee is $2-3! What’s the difference? It’s STILL just hot water run over ground-up beans. It’s the EXPERIENCE of Starbucks! You COULD buy a pound of coffee at Starbucks and take it home to brew it yourself for much, much less, but people all over the world are paying BIG MONEY for hot water run over ground beans because it’s STARBUCKS! Customers are no longer spectators in your business, they want to be active participants!
In some way, customers who buy coffee
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone. When I use the word now, I know that she
In some way, customers who buy coffee
Bookkeeping is a very profitable skill. It's no surprise every business needs a bookkeeper, so a good bookkeeper will rarely have trouble finding a conventional job. But did you know that virtual bookkeeping jobs are increasingly available and necessary?If you think about it, bookkeeping from home makes total sense. You will be hard pressed to find companies whose accounting systems are not computer-based. Every companies ultimate goal is to cut costs and increase profits. So in order to keep these overhead costs low, ma
In some way, customers who buy coffee
Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing! By the time they get to the edge of the cornfield, they are carrying one corncob and they’ve left a trail of corn on the ground. This is how many entrepreneurs handle customers. They’re so busy getting new ones that they neglect and lose their existing customers out the back door. Attrition
In some way, customers who buy coffee in Starbucks find it more satisfying than customers who brew coffee at home. It’s most likely a social experience they seek. They may not stay in Starbucks to drink their coffee, but if they are walking around with a Starbucks cup, it puts them in the “in crowd” and says, “I buy my coffee where YOU buy yours”. I have a friend who reuses Starbucks cups just for that reason. She’s too cheap to buy coffee there most of the time, so she rinses out the cups (ewwww), fills them at home and takes them with her. She finally broke down and bought a Starbucks travel mug so she can stop rinsing the paper cups.
Last winter, we went to an Elk Feeding Station in the Cascade Mountains of Washington State. It was fun to stand behind the fence and see the thousands of Elk milling around just yards from us. They feed the Elk in the lowlands in the winter
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