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Added for You - Kudos to Mike Darling for a Job Well Done!
The Tale of Logos
Logos are everywhere to be seen... rather, we can even call them omnipresent! Wherever we go, we find ourselves literally surrounded by logos. Be it our homes, office, restaurants, market, shopping malls, roads................ you name it and it's there. Since the Industrial Revolution, there has been a sea change in the commercial outlook of the world. Rapid industrialization led to the emergence of corporate organizations and business houses; all striving to make their products popular in the common market. The pr
t consistently quietly work in the bLogos are everywhere to be seen... rather, we can even call them omnipresent! Wherever we go, we find ourselves literally surrounded by logos. Be it our homes, office, restaurants, market, shopping malls, roads................ you name it and it's there. Since the Industrial Revolution, there has been a sea change in the commercial outlook of the world. Rapid industrialization led to the emergence of corporate organizations and business houses; all striving to make their products popular in the common market. The pr
Develop Your Ops Manual
I used the word develop, not write on purpose in the title of this article. While your Operations Manual, Ops Manual, is a crucial tool in your Internal Management tool kit, you don't really write it.Instead you collect it. You gather in one place lots of the bits of information your business depends on to run smoothly, face crises calmly, and allow you to back fill in a hurry. With a complete Ops Manual in place, you, or someone you designate, can act quickly to serve a client, get you out of a stuck spot, c
Often times in our pursuit of home based business success, we tend to overlook people that make a difference in building that business. People that consistently quietly work in the baI used the word develop, not write on purpose in the title of this article. While your Operations Manual, Ops Manual, is a crucial tool in your Internal Management tool kit, you don't really write it.Instead you collect it. You gather in one place lots of the bits of information your business depends on to run smoothly, face crises calmly, and allow you to back fill in a hurry. With a complete Ops Manual in place, you, or someone you designate, can act quickly to serve a client, get you out of a stuck spot, c
Vision, Mission & Purpose - Are you Guilty of Driving your Business without a Roadmap?
Are you Guilty of Driving your Business without a Roadmap?For any business to succeed it must know what it is about. It must be able to explain what it is there to achieve, and where it ultimately wants to end up. Unfortunately the majority of businesses can’t describe, or don’t have a picture of what they are trying to become. Either it’s just not considered important enough, or people get so caught up in the daily running of the business that there’s no time for thinking beyond the next cyc
ased business success, we tend to overlook people that make a difference in building that business. People that consistently quietly work in the bAre you Guilty of Driving your Business without a Roadmap?For any business to succeed it must know what it is about. It must be able to explain what it is there to achieve, and where it ultimately wants to end up. Unfortunately the majority of businesses can’t describe, or don’t have a picture of what they are trying to become. Either it’s just not considered important enough, or people get so caught up in the daily running of the business that there’s no time for thinking beyond the next cyc
Political Correctness is the Enemy of Brands
Stop With Political CorrectnessPolitical correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.Clarity Is Your AllyClarity
rlook people that make a difference in building that business. People that consistently quietly work in the bStop With Political CorrectnessPolitical correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.Clarity Is Your AllyClarity
Applied Quantum Physics in Business – Part One
Now that’s quite a title for a story about business! What the heck has Quantum Physics to do with the day-to-day challenges of a business? The goals in business are obvious: Having an attractive product or service appealing to a large number of customers at an optimum price allowing an optimum profit! And of course the business must grow, because if you don’t grow you just die, right? That is one of the most basic Marketing rules…standing still means dying or in other words going out of business. So what you need is
in building that business. People that consistently quietly work in the bNow that’s quite a title for a story about business! What the heck has Quantum Physics to do with the day-to-day challenges of a business? The goals in business are obvious: Having an attractive product or service appealing to a large number of customers at an optimum price allowing an optimum profit! And of course the business must grow, because if you don’t grow you just die, right? That is one of the most basic Marketing rules…standing still means dying or in other words going out of business. So what you need is
The Importance of Targeting Advertising
Your home based business is only going to succeed if reach people through your advertising. This requires targeted advertising. Targeted advertising means reaching those who would actually buy your product with your ad. If you spend many hours and dollars on an advertising campaign for your beauty products, let’s say, and then the ad is posted in a magazine for men who are about to retire, chances are you have wasted your advertising budget.How can you ensure that your ads are reaching the right people? How c
t consistently quietly work in the background. People that take no credit, only just are constantly updating, improving and streamlining systems that empower and allow us to have more
Your home based business is only going to succeed if reach people through your advertising. This requires targeted advertising. Targeted advertising means reaching those who would actually buy your product with your ad. If you spend many hours and dollars on an advertising campaign for your beauty products, let’s say, and then the ad is posted in a magazine for men who are about to retire, chances are you have wasted your advertising budget.How can you ensure that your ads are reaching the right people? How c
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