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Added for You - Great Technical Writing - Improve Document Searches
Employee Stock Ownership : Gaining a Foothold Worldwide the Reader to the "formatting" section of the document.The global business community is recognizing the benefits of employee ownership, from tax savings to improved work performance, as more major firms worldwide offer stock as compensation.This material is drawn substantially and directly from the National Center for Employee Ownership, a nonprofit membership and information organization in Oakland, California.Employees have become major players in capital ownership worldwide through employee stock ownership plans (ESOPs), according to a new analysis. Touted as the “the ultimate 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phra The Google Adsense Template Phenomenon OVERVIEWFor many affiliate marketers, Google Adsense templates are a god-send. In fact, they are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.Since this form of contextual advertising can be a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content page Searches in User Documents (manuals, etc.) often fail because the Reader uses different words for a concept than the author uses. Since the Reader's words do not appear in the document, the document search mechanism cannot find them, resulting in frustration. This article describes a User-friendly technique for improving searches, without having to change the Users' behavior or the search software. YOUR READERS' WORDS People use the words that they know when they speak, write, or search. It's folly to try to force the Reader to use the writer's terminology; the Reader simply might not know the "proper" term. Forced to use unknown words, the Reader will find the User Document to be arrogant, or at least difficult to use. For example, a User Manual for a word processing program will probably use the word "formatting" when dealing with character fonts and size, as well as page layout. But suppose that your Reader uses the word "appearance" to refer to these topics. How can we get the search mechanism to provide the correct result if the Reader searches for "appearance"? THE TECHNICAL ANSWER: A THESAURUS SEARCH The technical solution would be to convert the document search software from being an "exact term" search to a "Thesaurus Search." In a Thesaurus Search, the User enters a word that he/she knows, and the search returns synonyms or references to the synonyms in the document. Thus a properly set up Thesaurus Search should return references to "formatting" if the Reader searches for "appearance." Unfortunately, the Thesaurus Search is rarely available, and creating one would require changes to the existing search program. A low tech solution may be the best answer. THE ANSWER: SYNONYMS For this technique, you need to put synonyms of the author's word ("formatting") on the pages that you want the search to find. Such synonyms may include "appearance," "design," and "layout." This is a simple, effective solution. You can find appropriate synonyms by using the thesaurus that is a component of most word processors and of many libraries. Select the synonyms that your Readers are likely to use. "Likely to use" is based on your analysis of your Reader. This leads us to the next question: How do you put the synonyms on the page? DON'T USE HIDDEN TEXT Technically savvy writers may ask "why not use hidden text for the synonyms?" The benefit is that hidden text will not "clutter up" the page. So, if in the sections of the User Document where "formatting" is presented, the writer put the word "appearance" as hidden text (assuming the search utility would find this hidden information), then the following will happen: 1. The Reader searches for "appearance." 2. The search takes the Reader to the "formatting" section of the document. 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phras Personal Finance Short Course- Choosing a Personal Financial Consultant cument to be arrogant, or at least difficult to use.When it comes to handling personal or family financial matters, many people like to be in charge of their own money, and have trouble with the idea of letting someone else manage their finances. However, there are people who are willing to admit that they need help, and that is where personal financial consultants become handy.A personal financial consultant is someone who is a professional when it comes to finances, and who is put in charge of handling various aspects of your finances. There are many people out For example, a User Manual for a word processing program will probably use the word "formatting" when dealing with character fonts and size, as well as page layout. But suppose that your Reader uses the word "appearance" to refer to these topics. How can we get the search mechanism to provide the correct result if the Reader searches for "appearance"? THE TECHNICAL ANSWER: A THESAURUS SEARCH The technical solution would be to convert the document search software from being an "exact term" search to a "Thesaurus Search." In a Thesaurus Search, the User enters a word that he/she knows, and the search returns synonyms or references to the synonyms in the document. Thus a properly set up Thesaurus Search should return references to "formatting" if the Reader searches for "appearance." Unfortunately, the Thesaurus Search is rarely available, and creating one would require changes to the existing search program. A low tech solution may be the best answer. THE ANSWER: SYNONYMS For this technique, you need to put synonyms of the author's word ("formatting") on the pages that you want the search to find. Such synonyms may include "appearance," "design," and "layout." This is a simple, effective solution. You can find appropriate synonyms by using the thesaurus that is a component of most word processors and of many libraries. Select the synonyms that your Readers are likely to use. "Likely to use" is based on your analysis of your Reader. This leads us to the next question: How do you put the synonyms on the page? DON'T USE HIDDEN TEXT Technically savvy writers may ask "why not use hidden text for the synonyms?" The benefit is that hidden text will not "clutter up" the page. So, if in the sections of the User Document where "formatting" is presented, the writer put the word "appearance" as hidden text (assuming the search utility would find this hidden information), then the following will happen: 1. The Reader searches for "appearance." 2. The search takes the Reader to the "formatting" section of the document. 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phra Struggling Freelance Writer on a Budget? Rationalize This! es to the synonyms in the document. Thus a properly set up Thesaurus Search should return references to "formatting" if the Reader searches for "appearance."So I hear you want to open a copywriting business on the web. Congratulations and my best to you! Trouble is, you're stuck in Mediocre Land, because you can't afford to get the tools you need to start commanding respect with decent looking website outfit. Am I right, or am I right? Get out of the rut and get serious about your business. May I present: Dina's Suggested Sacrifices/Spending Rationalizations for the Struggling Freelance Copywriter on a Budget1. Movie tickets and beer in exchange for an autoresponder service.How much money did Unfortunately, the Thesaurus Search is rarely available, and creating one would require changes to the existing search program. A low tech solution may be the best answer. THE ANSWER: SYNONYMS For this technique, you need to put synonyms of the author's word ("formatting") on the pages that you want the search to find. Such synonyms may include "appearance," "design," and "layout." This is a simple, effective solution. You can find appropriate synonyms by using the thesaurus that is a component of most word processors and of many libraries. Select the synonyms that your Readers are likely to use. "Likely to use" is based on your analysis of your Reader. This leads us to the next question: How do you put the synonyms on the page? DON'T USE HIDDEN TEXT Technically savvy writers may ask "why not use hidden text for the synonyms?" The benefit is that hidden text will not "clutter up" the page. So, if in the sections of the User Document where "formatting" is presented, the writer put the word "appearance" as hidden text (assuming the search utility would find this hidden information), then the following will happen: 1. The Reader searches for "appearance." 2. The search takes the Reader to the "formatting" section of the document. 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phra Benefits of Personal Loans s and of many libraries. Select the synonyms that your Readers are likely to use. "Likely to use" is based on your analysis of your Reader.Personal loans offer the most convenient way to raise capital when there is an urgent need for it. Personal loans are very easy to obtain. When you apply for a personal loan, you do not have to cite any reason to do so. Personal Loans can be obtained for a number of purposes.Personal Debt Consolidation Loan: In today’s world, lenders grant loans for almost every purpose. If you want to buy a new house, you will get a home loan. If you want to buy a car, you will get a car loan. Then there is that plastic money which throws you in a This leads us to the next question: How do you put the synonyms on the page? DON'T USE HIDDEN TEXT Technically savvy writers may ask "why not use hidden text for the synonyms?" The benefit is that hidden text will not "clutter up" the page. So, if in the sections of the User Document where "formatting" is presented, the writer put the word "appearance" as hidden text (assuming the search utility would find this hidden information), then the following will happen: 1. The Reader searches for "appearance." 2. The search takes the Reader to the "formatting" section of the document. 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phra Fair Value with Negative Growth the Reader to the "formatting" section of the document.Our investing journey revolves around finding the fair value of a common stock. You can invest in companies that grow rapidly and lose money. On the other hand, you can also invest in companies in a declining industry, yet you can still make money. Investing profitably does not merely depend on what you invest in, but rather how much you pay for a given company.Therefore, let's look at company with negative earning growth. How do we value them? For a 0% growth company, P/E ratio for the fair value is 13.4, which is equal to 7.45% return year in a 3. The Reader wonders "How did I get here?" The word that he/she searched for ("appearance") does not appear on the page, since it is hidden. Given that a goal of a User Document is to answer the Reader's questions, then doing anything that causes him/her to ask another question ("How did I get here?") is counter-productive. Hidden synonyms are not the best answer. THE ELEGANT SOLUTION: "YOU MAY KNOW THIS AS..." Hiding the synonyms is not a good idea. It's better to let the Reader know what's going on. The easiest way is to add a line of text on the page where the topic appears. This line of text begins with the phrase, "You may know this as..." To continue our "formatting" example, our explanatory synonym phrase becomes, "You may know this as appearance, layout, or design." A search for "appearance" brings the Reader to the "Formatting" section. Upon seeing the phrase "You may know this as appearance, layout, or design," the Reader knows why the search found this location. The search satisfied the Reader, and did not add uncertainty to the situation. THE BOTTOM LINE The goal of all good User Documents is to improve the Reader's experience with the product. By using synonyms for "technical" terms, the writer makes the Reader's document searches more effective, since the needed topics will be found using the Reader's words. By not hiding the synonyms, the Reader is not confused as to why he/she arrived at that place in the document. The result is a better experience with the document and the product.
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