Added for You - Writing and Speaking

Banners -- The Right Way To Use Them To Drive Your Website Traffic
If you are one of my regular readers you'll notice that I do not certainly favor the use of banners. However, that does not mean that they do not offer an avenue of getting massive traffic if you follow certain steps. I'll try to point you to the steps that will guarantee that you get the most from banners as a traffic strategy...1) Make sure your banners take your visitors to a high value content page. The main reason why I do not usually advocate the use of banners is that a lot of webmasters use it as a short cut to their products or merchant's. That's wrong! And that's what really renders banners far less effective than they really ought to be. Correct this and you'll see marked improvements.2) Make sure you put a lot of creativity into your banner design. A 'me too' concept will not cut it. You need to create a banner that people will stop to look at. The more they stop to look at it, the more likely they'll see your message and click through to your site.Furthermore, if it is a very striking banner, they'll tell their friends who'll tell their friends, you get the picture? That's a viral effect in place. So, take you time or pay some design wiz-kid to

on.

c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

and more...

Transamerica

Car Loan Refinance - How to Avoid Dealer Scams?
Refinancing your car loan can reduce your rates and payments. However, you want to avoid dealer scams that can cost you big money. Take some preventative steps by doing your own research and working directly with the lender. In addition, don’t be afraid of questioning terms to be sure you don’t get scammed.Do Your Own Auto Loan ResearchStart researching car loan rates and terms online. Many financing broker sites give you multiple quotes to compare. They will include interest rates and fees. They will also list the APR, which includes both rates and fees. Using the APR allows you to make a quick comparison without doing a lot of math.Also check out terms. You can choose to pick a short or extended term. Ideally, you will want a short term car loan to keep your interest payments to a minimum. But, an extended term will lower your payments.By doing your own research, you take charge of your financial situation. You know what kind of deal you can get, and you don’t have to rely on false promises from a dealer.Work Directly With the Vehicle LenderOnce you have selected a lender, start the application process. You don’t need to g

From our deconstruction of hundreds of Hollywood blockbusters at at www.managing-creativity.com
The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.
Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Transamerica
French Homes Why Buy Them?
Overseas property investors have a choice of homes from emerging markets and are spoilt for choice for investment opportunities. Well that is what the industry believes so why is France still so popular as a place to buy property.Stability in the housing marketFrance still offers investors a good opportunity to benefit from its rising property values. It is fortunate to have a housing market which is stable. Its consistency is set to continue for years to come. Low French property prices are still an attraction and the prospects of strong growth are reassuring for the overseas property buyer. France still offers investors a good opportunity to benefit from its rising property values.Brilliant communications make it easy to get toFrench property is very easily accessible and has so many different ways to reach its shores. Most people can easily get there. and get there cheaply. France is famous for its efficient transport system including its high speed trains which go to most regions. The Channel offers ferries and the Euro Star from the UK. Low cost flights are becoming even more widespread flying into some previously hard to reach regions in France.
successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.
Understanding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Transamerica
Calculate the Cost of Chasing a Lead - Reduce it by Giving
Have you ever wondered what it would cost you to attract just one qualified lead? You may have lots of inquiries, but not all inquiries become customers. How then would an inquiry be upgraded to a qualified lead?Before we can calculate the cost, we need to know what a qualified lead is. A qualified lead will have to satisfy four different criteria.a) The person must need your product or service. There absolutely has to be a use for the item.b) The person has to be able to pay for the item.c) The person is a decision maker. Or at least can exert a strong influence to make a purchase.d) The person knows when to make the purchaseAnyone who satisfies any of these areas can be a potential customer. And chasing this customer is called lead development. So how much must you spend to generate a qualified lead from among the people you target? Some examples of expenses incurred may be in the form of advertisements, labor, postage, or phone bills. Whatever method of customer interaction you use, they all cost money. If a meeting is required before a lead can be qualified, regard that too as a cost. They can be in the form of transport cost, car par
ding this template is a priority for story or screenwriters.
The Hero's Journey:
a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Transamerica
An Age Old Battle: Marketing vs. Sales
Is it really a battle, or merely a misunderstanding? Perhaps it’s time the business world takes another look at both of these two revenue producing activities. Both, after all, have undergone subtle changes in recent years.What prompted my taking a second look was a colleague who recently found himself “between jobs.” He’d worked in one area of Marketing or another for all the years I’ve known him. He’s good at what he does, largely because he enjoys the kinds of open-ended challenges Marketing offers.Until now, changing jobs had always been his choice. But having to find a new Marketing position this time – he was “down-sized” – caught him unaware of something that’s actually been going on for years: the confusion among many, including both senior managers and HR staffers, over what is Sales and what is Marketing.Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key word. Much to his surprise, about 75 percent of the “Marketing” positions that show up in his searches are in reality Sales positions, most with the word “Sales” showing up
s regarding what a story is and how it should be told.
b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Transamerica
Getting a Car Loan With Bad Credit is Easier Now!
The loan industry (and especially the range of lenders focused on car loan lending) has become progressively more competitive and thus, the interest rate charged for car loans has been reduced and the requirements for approval have eased. The only drawback is that with so many lenders out there, it is difficult to know which one offers the best deal and you probably don’t like paying more just for the sake of it. Moreover, there are many scams out there hiding between regular and honest lenders and you can easily fall prey to them if you don’t take the necessary precautions.Bad Credit Car LoansWithin the bad credit loan industry, bad credit mortgage loans and bad credit car loans are the easier to qualify for. This is due to the fact that the very same property that the money will be used to purchase, will also be the loan collateral. Thus, the lender can rest assured that if you fail to reimburse the money plus interests he can recover his money by repossessing the asset which reduces the risk for the lender significantly.The secured nature of bad credit car loans also implies that your credit situation won’t have such a high impact on the interest
on.
c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.
and more...
Transamerica (2005) deconstructed
FADE IN: the voice range; this is the voice I want to use.
Meeting the Hero: Bree getting dressed.
Hero in her Ordinary World: walking out of the house; waiting for the bus.
Developing the Hero: the doctor asks questions about her.
Motivation / the Elixir: you can sign that consent form.
Refusing the Elixir: the doctor is resistant.
Hero's Backstory / Foreshadow of the Transformation: my family is dead.
Developing the Hero / Elixir: Bree pushes her penis back.
Devolved State: Bree is a busboy in the restaurant.
Hero's Capabilities / Ordinary World: Bree telemarketing.
Call t

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Added for You - Creative Writing and the Hero's Journey: Transamerica (2005) Deconstructed

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