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Added for You - Raiders of the Lost Ark (1981) Deconstructed
The ensuing Internet browser battle has become a full fledged war with latest enhancements to Mozilla's Firefox and the newest release of Microsoft Internet Explorer 7. A large percentage of users are still using Microsoft Internet Explorer due to the fact that it's embedded into every Windows operating system, but things are starting to change. The one time underdog, Mozilla Firefox, has all but leveled the browser playing field, and may soon be the victor in this War of the Web Browsers. From an Internet Marketing perspective, Firefox wins hands down (of course this is my humble, non bias opinion). If you haven't yet moved from IE or Netscape, you m
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the R
News releases are definitely the workhorse of promotion and publicity efforts. properly drafted timed, and followed up on with the media, a release can get the word out on your product or service. Here are a few opportunities that could warrant a release for your business:1. Talk about your mistakes! Don't be embarrassed, everyone makes them. If you're willing to pass on what you learned, the media may just be interested.2. Get involved in a charity and announce your business' support.3. Take a poll of the quirkiest aspects of your clients' behaviours. Ask them about the most unusual uses of your product.4. Got so
Introduce the Hero, his nature, his capabilities and his character in his Ordinary World [Indy in South America].
Introduce the Shape Shifter [Belloq] and the Hero's inner challenge [the snakes].
Hero's status [attractive to women]. Introduce a Mentor / Supernatural Aid . Develop Hero's character.
Heralds (government agents) bring the Call to Adventure . Develop the Hero's suitability to embark on the adventure. Explicitly state the Call to Adventure.
Warnings (a form of Refusal ) before embarking to the First Threshold [by the Mentor].
Journey to the First Threshold . Pursued by the antagonist [the Germans].
Introduce the character of the romantic challenge.
Hero meets and conflicts with his romantic challenge.
Develop the Antagonism [the Germans]. A Trial [Marion in danger]. Hero passes the Trial [rescues Marion].
No Way Back [Marion's bar burns down].
Belly of the Whale . Physical separation from the First Threshold [Marion will journey with Indy. On the plane].
Road of Trials . Meeting with a new Mentor. Mentor guides the Hero [updates Indy]. Mentor warns the hero about the adventure.
Pursued by the Antagonist [the monkey and the Germans].
Separation. Enhance the hero's back-story; Hero separates from romantic challenge. Conflict [Indy loses Marion].
Feelings of loss at the separation.
Meeting with the Shape Shifter and Antagonist. Appreciation of each other's abilities. Polarization. Restatement of the challenges.
Escape from the Antagonist. Saved by the Mentor.
Meeting with the Oracle. Antagonist sets up an attack on the Hero.
Meeting with the Goddess . Hero discovers the location of the Sword.
Mentor saves the Hero from the Antagonist's attack.
Antagonist references the Reward. Polarization between the Antagonist and Shape Shifter.
Hero travels to seize the Sword. Guardians [German soldiers] interfere, but are overcome.
Hero seizes the Sword.
Hero escapes from the Chamber of the Sword.
Reward and Reattachment. Hero rejoins his romantic challenge [Indy finds Marion]. Comedic element [Indy leaves Marion tied up].
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the Ro
One of the biggest problems in any growing business is the long delay it typically takes to get paid. It is not uncommon for it to take 60 to 90 days from the time a company completes a job or contract to the time when the company actually gets paid. Ninety days is almost an industry standard interval from receipt of a service or goods by a large commercial customer to the time that payment is sent out.In the meantime, the companies' employees are expecting to get paid on time; which is usually weekly, and most of the operating expenses need to be covered on a monthly basis. Some of the bills even need to be paid right up front. It can be t
Journey to the First Threshold . Pursued by the antagonist [the Germans].
Introduce the character of the romantic challenge.
Hero meets and conflicts with his romantic challenge.
Develop the Antagonism [the Germans]. A Trial [Marion in danger]. Hero passes the Trial [rescues Marion].
No Way Back [Marion's bar burns down].
Belly of the Whale . Physical separation from the First Threshold [Marion will journey with Indy. On the plane].
Road of Trials . Meeting with a new Mentor. Mentor guides the Hero [updates Indy]. Mentor warns the hero about the adventure.
Pursued by the Antagonist [the monkey and the Germans].
Separation. Enhance the hero's back-story; Hero separates from romantic challenge. Conflict [Indy loses Marion].
Feelings of loss at the separation.
Meeting with the Shape Shifter and Antagonist. Appreciation of each other's abilities. Polarization. Restatement of the challenges.
Escape from the Antagonist. Saved by the Mentor.
Meeting with the Oracle. Antagonist sets up an attack on the Hero.
Meeting with the Goddess . Hero discovers the location of the Sword.
Mentor saves the Hero from the Antagonist's attack.
Antagonist references the Reward. Polarization between the Antagonist and Shape Shifter.
Hero travels to seize the Sword. Guardians [German soldiers] interfere, but are overcome.
Hero seizes the Sword.
Hero escapes from the Chamber of the Sword.
Reward and Reattachment. Hero rejoins his romantic challenge [Indy finds Marion]. Comedic element [Indy leaves Marion tied up].
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the R
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience. Note on your Web site or e-zine that you are interested in cross promoting your products and services. Searc
Road of Trials . Meeting with a new Mentor. Mentor guides the Hero [updates Indy]. Mentor warns the hero about the adventure.
Pursued by the Antagonist [the monkey and the Germans].
Separation. Enhance the hero's back-story; Hero separates from romantic challenge. Conflict [Indy loses Marion].
Feelings of loss at the separation.
Meeting with the Shape Shifter and Antagonist. Appreciation of each other's abilities. Polarization. Restatement of the challenges.
Escape from the Antagonist. Saved by the Mentor.
Meeting with the Oracle. Antagonist sets up an attack on the Hero.
Meeting with the Goddess . Hero discovers the location of the Sword.
Mentor saves the Hero from the Antagonist's attack.
Antagonist references the Reward. Polarization between the Antagonist and Shape Shifter.
Hero travels to seize the Sword. Guardians [German soldiers] interfere, but are overcome.
Hero seizes the Sword.
Hero escapes from the Chamber of the Sword.
Reward and Reattachment. Hero rejoins his romantic challenge [Indy finds Marion]. Comedic element [Indy leaves Marion tied up].
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the R
How To Raise Your Fees There comes a time when it is inevitable that you must raise your fees in order to maintain both your profit margin and income level. You will find that the greatest resistance to this comes from your oldest clients. There appears to be a direct correlation between the length of time a client is with you and the amount of outrage they show to your rate increase. This article will discuss the types of clients and how they usually react. Keep in mind, no matter how you raise fees, how you approach telling clients or amount of lead time you give them, you will lose some clients. This is a given. I have foun
Meeting with the Oracle. Antagonist sets up an attack on the Hero.
Meeting with the Goddess . Hero discovers the location of the Sword.
Mentor saves the Hero from the Antagonist's attack.
Antagonist references the Reward. Polarization between the Antagonist and Shape Shifter.
Hero travels to seize the Sword. Guardians [German soldiers] interfere, but are overcome.
Hero seizes the Sword.
Hero escapes from the Chamber of the Sword.
Reward and Reattachment. Hero rejoins his romantic challenge [Indy finds Marion]. Comedic element [Indy leaves Marion tied up].
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the R
With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons.I realized the power of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.Customers like to be entertained. Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they are not bei
Woman as Temptress. Hero prepares to embark on the Night Sea Journey [Indy prepares to dig for the Ark].
Time pressure caused by the Antagonist [Nazis push Belloq].
Night Sea Journey . The hero descends downwards stealthily and in the dead of night [Indy digs in the dead of night].
Danger of the descent recognized. The danger relates to the Hero's inner challenge [Serpents block the way].
Shape Shifter pursues the Romantic Challenge; attempt to usurp the Hero's prize [The Shape Shifter is an alternative hero; Belloq hits on Marion].
Serpent Battle. Hero battles the serpent [Indy faces a Cobra - his inner challenge].
Romantic Challenge refutes the advances of the Shape Shifter [Marion rejects Belloq].
Hero rewarded for defeating the serpent [Indy finds the Ark].
Time pressure increases. Comedic element [Nazis prepare to torture Marion; it's a coat hanger].
Hero et al forced into a near death experience [Indy and Marion buried underground]. Extreme time pressure.
Antagonist foreshadows a confrontation [Belloq won't believe Indy is a problem solved until he is out of there].
Atonement with the Father . Hero battles the Antagonism [Indy battles with the Nazi soldiers]. Extreme time pressure. [Marion is trapped and the flames are nearing].
Apotheosis . Hero has an insight [it's now or never; the Ark on its way to Cairo].
Ultimate Boon Hero has inner resolve to capture the Reward [Indy chasing the truck].
Refusal of the Return. Departure with the boon. Antagonism [Nazis and Belloq] not yet defeated. Friendships. Goodbyes. Kisses.
Magic Flight . On the boat home. Sexual (reward) and comedic in nature [it's not the age, it's the mileage.]
Rescued from Without . Hero forced to return [Marion and the Ark stolen by the Nazis].
Hero dresses in the Wolves Clothing. Comedic element [Indy in the Nazi soldiers uniform].
Foreshadow of the Final Conflict [Indy bumps into Belloq].
Crossing the Return Threshold . Hero allows himself to engage in the Final Confrontation [Indy agrees not to destroy the Ark].
Master of the Two Worlds . Journey to a dangerous place. Final Confrontation. Hero able to cross between Worlds.
Freedom to Live [Hero and romantic challenge together post the adventure].
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