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Added for You - 9 More Writing Tips for Successful Email Marketing
Always tell the truth, no matter what it costs you.My father taught me that. It's fantastic advice. Not everybody takes it, though, and I certainly can't force you to.One of the places "truth issues" show up alarmingly often is on resumes.Lying on resumes is so common, at all levels, students to executives, th
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the imag
Shortly after graduation, many college students find themselves inundated with student loan bills. They seem to hit like a ton of bricks, at the most hectic, stressful time of a young persons life. Moving out into the world and trying to secure a new career is hard enough, without having to deal with a stack of student loan bills
1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward not cryptic, hyped, or suspicious.
2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message even if that message is obviously promotional.
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the image
Funny how my mind works. When I read that Adobe was releasing an early version of their Apollo application platform, all I could think of was how the original Apollo of Mount Olympus fame spread a virus. The fact that Apollo killed a Python in Delphi only adds a multitude of unintentional software humor.From a technical
2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message even if that message is obviously promotional.
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the imag
PPC Publishing can be very profitable if you know how to do it properly. Unfortunately most people start a ppc campaign and spend too much money and give up. I suggest you also do some market research before you start in a specific niche. Some niche markets are a lot more competitive than others. If you are in a really compet
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the imag
Website traffic and log filesEvery time someone visits your website information like their IP address, time and date of access and error messages are recorded into log files that are saved on your server's (i.e. your web host's) computer. These files can be used to analyze your website traffic. If your web host doesn
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the imag
Home appreciation in Texas is at record levels, especially in cities like Houston, Dallas, El Paso, and Austin. Many homeowners have seized the opportunity and taken advantage of their growing equity with a Texas home equity loan. Though some have chosen to pay off debts, pay college tuition, and take a vacation, others have chose
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.
7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.
8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums white papers, guides, checklists, downloads work best.
9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.
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