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    At Last, Atlas Is Here
    Atlas Search, like PPC Pro, is one provider of online business management services you can rely upon. Managing an online marketing plan can be made a lot easier with Atlas Search services. The main services of Atlas Search are pay per click marketing management (keywords and bid), monitoring and tracking returns of investment, search engine services and programs for different shopping portals. Perhaps, Atla
    each his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    Is Your Message Getting Through?
    As a sales coach, I often hear a sales representative make the excuse for a lost sale, that their prospect just did not listen to their presentation. Most psychologists suggest that, “Effective communication occurs when the receiver receives the message the sender intended to send.” From this definition, it is clear that the responsibility for effective communications rests with the sales professional.
    Whenever you sit down to plot a story (or even to think about a story) one of the first things you have to ask yourself is this: "Whose story IS it?"

    It seems like a simple question - but your story can succeed or fail depending on how you handle this. Told from the wrong point of view, a story can founder before the first chapter has come to an end.

    SOME COMMON PROBLEMS

    1. IN CHILDREN'S STORIES: The author can't help but identify with the adult point of view. The story is told from a fond or patronising standpoint - all too obviously that of a mother or teacher. The young reader picks this up instantly. Why? Because we all 'become' the viewpoint character in a story. Children don't feel comfortable looking out through adult eyes - especially if there's a too-obvious moral 'message' being delivered!

    2. A SECONDARY CHARACTER TAKES OVER: if your main character seems dull and lifeless, perhaps you are telling the story from the wrong person's viewpoint. Do you find yourself eagerly sitting down to write scenes shown through the eyes of a vibrant or cheeky 'supporting cast' member, but rushing through the scenes that star the lead character? Uh oh. Dangerous... it's time for a rethink. Quite often this is a good sign that it is really someone else's story.

    3. THE STORY PLODS ALONG: All your writing seems like hard work. The plot seems fine - when you analyse it, it follows the 'recipe' that should work: the main character has a problem or goal that is important to him; he faces a series of obstacles while trying to reach his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    Stewardship Is More Than A Thank You
    Not too long ago, people in the fundraising community, would peg stewardship as the thank you letter that was sent to a donor upon receipt of a gift. A form letter with an unrecognized signature, stuffed into a #10 standard envelope and run through the postage machine. In many fundraising shops the gift information would be logged into a donor database and that would be it until the charity went looking for

    1. IN CHILDREN'S STORIES: The author can't help but identify with the adult point of view. The story is told from a fond or patronising standpoint - all too obviously that of a mother or teacher. The young reader picks this up instantly. Why? Because we all 'become' the viewpoint character in a story. Children don't feel comfortable looking out through adult eyes - especially if there's a too-obvious moral 'message' being delivered!

    2. A SECONDARY CHARACTER TAKES OVER: if your main character seems dull and lifeless, perhaps you are telling the story from the wrong person's viewpoint. Do you find yourself eagerly sitting down to write scenes shown through the eyes of a vibrant or cheeky 'supporting cast' member, but rushing through the scenes that star the lead character? Uh oh. Dangerous... it's time for a rethink. Quite often this is a good sign that it is really someone else's story.

    3. THE STORY PLODS ALONG: All your writing seems like hard work. The plot seems fine - when you analyse it, it follows the 'recipe' that should work: the main character has a problem or goal that is important to him; he faces a series of obstacles while trying to reach his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    Bankruptcy Explained
    Whether or not we want it to or mean it to, often times our debt can become out of hand, to the point that we can no longer control it. It does not occur because we expect it, it occurs because we live in an age where credit is everything. In fact, many people do not even accept cash for a variety of things, for example, online shopping. All online shopping opportunities takes credit cards only. We will use c
    too-obvious moral 'message' being delivered!

    2. A SECONDARY CHARACTER TAKES OVER: if your main character seems dull and lifeless, perhaps you are telling the story from the wrong person's viewpoint. Do you find yourself eagerly sitting down to write scenes shown through the eyes of a vibrant or cheeky 'supporting cast' member, but rushing through the scenes that star the lead character? Uh oh. Dangerous... it's time for a rethink. Quite often this is a good sign that it is really someone else's story.

    3. THE STORY PLODS ALONG: All your writing seems like hard work. The plot seems fine - when you analyse it, it follows the 'recipe' that should work: the main character has a problem or goal that is important to him; he faces a series of obstacles while trying to reach his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    How To Spark An Endless Cycle Of Growth
    The average U.S. company loses approximately fifty percent of its customers within five years of its inception. Because of the Internet businesses today have to play by new rules. Customers are more fickle than ever and they have more choices than ever before. This is why building customer loyalty is more important than ever before.Corporations today are downsizing but they aren’t turning things around
    er? Uh oh. Dangerous... it's time for a rethink. Quite often this is a good sign that it is really someone else's story.

    3. THE STORY PLODS ALONG: All your writing seems like hard work. The plot seems fine - when you analyse it, it follows the 'recipe' that should work: the main character has a problem or goal that is important to him; he faces a series of obstacles while trying to reach his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    Google Takes Manhattan
    Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google's online brand image. That powerful brand image tends to hold back what Google is becoming and that means they will need to consider changing their brand identity, a common probl
    each his goal; he experiences a time when all seems lost - then he triumphs and/or realises that something else is more important to him, and all is resolved. So what's wrong?

    "What's wrong" is usually that although the main character has a goal that's important to him, it hasn't convinced you, the author! YOU don't care. Therefore it's going to be hard to persuade your readers to care.

    Look at the other people in the story. What goals/problems do they have? What is important to them? Could you get a lot more involved if you were telling someone else's story?

    SOME FINAL TIPS:

    • Decide whose story it is. If it isn't working from one character's viewpoint, write the same scene of action from several viewpoints. Do this several times until you find the one that feels right.

    • If you have more than one viewpoint in the story, make sure that we know at the beginning of each scene whose eyes we are looking through. Make sure you don't run off at a tangent, getting too involved in a secondary character's story. All scenes and all subplots should be interwoven with the MAIN character's story, and move it forward.

    • In each scene, the viewpoint character should be the one with the most at stake for that scene. The main viewpoint character for the story should be the one with the most at stake for the story.

    • Every viewpoint character must be actively involved in the plot all the way through. Don't waste a scene by allowing someone who appears only once or twice to be the viewpoint character.
    The right viewpoint for your story is essential to first grab your reader, then to carry her along. Take the time to get it right.

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