Tags |
|
|
Links |
|
|
Added for You - Selling Stories to the Media-Five Points to Consider
If you run a small business, you probably have a hidden expense that’s eating your time, and your business’s money: Tracking employee time and productivity.When businesses are small, traditional practice is to use some sort of manual time keeping system to log employee hours. Each employee fills out a paper time sheet, the payroll administrator goes over the time sheets, cuts the checks, handle
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat
If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochur
These are some key points that I gathered from my interactions with the scribes over the years:
1. The quality of the story peg - Wherever you go and whichever media we pitch to, it is a good story that sells. What makes a good story peg are relevancy, topicality, and how useful will the story be to the business community and/or newspaper readers. When we offer a good story to a journalist, not only are we helping ourselves but also the journalist in getting a byline or maybe to the front page. For instance, if you give an exclusive to a young journalist, you are helping him/her get noticed in the market and among his/her peers and he/she will remember you for that.
2. Relationship with the journalist - A good relationship with the journalist opens doors quickly for you. This empowers you to call the journalist on his/ her mobile phone, or at odd times occasionally and he/she will forgive you for it. Relationship alone however doesn't work always. We cannot be good friends with a journalist and expect him/her to do a story for us every time. That's mixing personal and professional matters and nobody appreciates that in the long run.
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat
Resistance is a nuisance. You want to carry on, get up to speed and all kind of people are pulling your sleeves with a lot of questions, criticism and other hindrances that slow you down.Good for them! And ... good for you!What would you plan be if nobody resisted? Is this not what dating is all about? You say; “no really, I can’t make it tomorrow, I’m sorry!” and in the meantime you ho
1. The quality of the story peg - Wherever you go and whichever media we pitch to, it is a good story that sells. What makes a good story peg are relevancy, topicality, and how useful will the story be to the business community and/or newspaper readers. When we offer a good story to a journalist, not only are we helping ourselves but also the journalist in getting a byline or maybe to the front page. For instance, if you give an exclusive to a young journalist, you are helping him/her get noticed in the market and among his/her peers and he/she will remember you for that.
2. Relationship with the journalist - A good relationship with the journalist opens doors quickly for you. This empowers you to call the journalist on his/ her mobile phone, or at odd times occasionally and he/she will forgive you for it. Relationship alone however doesn't work always. We cannot be good friends with a journalist and expect him/her to do a story for us every time. That's mixing personal and professional matters and nobody appreciates that in the long run.
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat
Postcard printing may not seem much to some people. Postcards are not as expensive or rare to find unlike some objects. It is not something that most people would want to collect or buy on a whim, unless one is on a traveling trip.But there lies the potential and the strength of postcard printing which some people may overlook. Even in today’s modern world, there are just some things that are mo
2. Relationship with the journalist - A good relationship with the journalist opens doors quickly for you. This empowers you to call the journalist on his/ her mobile phone, or at odd times occasionally and he/she will forgive you for it. Relationship alone however doesn't work always. We cannot be good friends with a journalist and expect him/her to do a story for us every time. That's mixing personal and professional matters and nobody appreciates that in the long run.
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat
The demand for truckers is very high, and it is relatively easy for most qualified truckers to find steady work. Nonetheless, some researchers estimate that as many of 15% of drivers, even those with extensive experience, get disqualified when applying for a trucking position. Why are so many truckers getting turned away if the need for trucker is so high? It all has to do with being organized.<
2. Relationship with the journalist - A good relationship with the journalist opens doors quickly for you. This empowers you to call the journalist on his/ her mobile phone, or at odd times occasionally and he/she will forgive you for it. Relationship alone however doesn't work always. We cannot be good friends with a journalist and expect him/her to do a story for us every time. That's mixing personal and professional matters and nobody appreciates that in the long run.
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat
We’ve all heard it before: “Just get out there and network!” If it was that easy, we would already be doing it. So why is it so hard? Well, you’re an introvert, aren’t you? Enough said.However, unless the prospect of a really long job search excites you, you have to get out there and connect with people who don’t know you but who could benefit from your expertise.Below are a baker’s dozen
3. Knowing what the journalist writes on - We are not only talking about knowing what particular beat a journalist writes on, but also his/ her writing style, the type of issues he/she picks up in that particular beat, the angles that he/she gives to his/her stories. Let's take an IT journalist in say The Economic Times for example. We can study which IT vertical he/she writes on predominantly, does he/she concentrates more on consumer technology or B2B technology? If he/she writes a column, what is the theme that connects the last five stories in that column? Does he/she writes for the ET weekday paper but also writes for The Sunday ET edition? Does he/she concentrates more on exclusives, interviews, personal profiling, or industry stories? Are his/her stories more of fact reporting or does he/she tend to put in his/her opinions into his/her stories?
4. Industry knowledge - Often when we pitch supposedly-new-industry-trend-stories to a journalist, he/she knows about it already. That's what happens when we don't study and analyse the industry and the market developments, and tend to blindly pass on what our clients briefed us. When we have a good knowledge of the industry and our clients and can figure out ourselves correctly what makes news and what doesn't, then only we can actually pitch a good industry story to the media.
5. Media
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/16739/added4u-Selling-Stories-to-the-MediaFive-Points-to-Consider.html">Selling Stories to the Media-Five Points to Consider</a>
BB link (for phorums):
[url=http://www.added4u.com/article/16739/added4u-Selling-Stories-to-the-MediaFive-Points-to-Consider.html]Selling Stories to the Media-Five Points to Consider[/url]
Related Articles:
Get Rich Quick Scams - How You Can Avoid Being Conned In To One
One Great Reason You Should Have Your Money In The Bank
Bookmark it:
|