p>Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your p

The Internet was created as a means to share information. That's still its main function and purpose.

But somewhere along the line the Internet was commercialized. Marketers realized that "hey, I could SELL this way." Spamming was born. Commercial websites were born.

Now, the Internet is evolving again...because THE PURPOSE OF THE INTERNET IS TO CONVEY INFORMATION.

People want to GROW. Personal, mental and emotional growth are as inevitable as physical growth.

The Internet is the latest means for people to satisfy their need to grow their minds.

But sell sheets and unsolicited email (i.e. SPAM) are not what people WANT. They want INFORMATION. They want to be enlightened, entertained, challenged, provoked. And they want to be able to EXPRESS THEMSELVES.

So, in retaliation for the commercialization of the Internet, BLOGGING was born.

"Blogs" or "Web Logs" started as simple electronic journals. Diaries, if you will. People started writing their thoughts, opinions and desires, recording their experiences and adventures, in logs published on the Internet. (Hey, it's virtually free, and can be done spontaneously, thus satisfying our need for results NOW.)

Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!

The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."

Do you have a blog? You should. And what should you publish on your blog? CONTENT.

It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.

Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your pr

al growth.

The Internet is the latest means for people to satisfy their need to grow their minds.

But sell sheets and unsolicited email (i.e. SPAM) are not what people WANT. They want INFORMATION. They want to be enlightened, entertained, challenged, provoked. And they want to be able to EXPRESS THEMSELVES.

So, in retaliation for the commercialization of the Internet, BLOGGING was born.

"Blogs" or "Web Logs" started as simple electronic journals. Diaries, if you will. People started writing their thoughts, opinions and desires, recording their experiences and adventures, in logs published on the Internet. (Hey, it's virtually free, and can be done spontaneously, thus satisfying our need for results NOW.)

Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!

The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."

Do you have a blog? You should. And what should you publish on your blog? CONTENT.

It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.

Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your p

s. Diaries, if you will. People started writing their thoughts, opinions and desires, recording their experiences and adventures, in logs published on the Internet. (Hey, it's virtually free, and can be done spontaneously, thus satisfying our need for results NOW.)

Because web site browsing has now become so much like the TV commercial experience (what do we do when commercials come on?...go to the fridge!), blogging (and the reading of blogs) has become popular. It's a respite from the commercials!

The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."

Do you have a blog? You should. And what should you publish on your blog? CONTENT.

It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.

Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your p

It's a respite from the commercials!

The Internet has always been about CONTENT. Why do you think search engines (Yahoo, Google, etc.) have been so successful? They DELIVER CONTENT. Blogs are a natural reaction to the over-commercialization of the information medium known as "the web."

Do you have a blog? You should. And what should you publish on your blog? CONTENT.

It doesn't matter what you publish, as long as it's not BLATANT COMMERCIALISM.

Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your p

p>Talk about your dreams. Talk about soap-box derbies. Talk about fashion. Talk about TV, movies, videos, music, pop-culture. Talk about your family tree. IT DOESN'T MATTER.

But it needs to be honest. Your content needs to be about something OTHER than cramming a piece of crap (product) that you are SELLING down your visitor's throat.

CONTENT is what makes sites "sticky." CONTENT is what makes people add your site to their "favorites." CONTENT keeps your prospects coming back to see what else you have to say.

People are getting smarter...and less tolerant for the "infomercial" mentality. People want to GROW. Here in the US, at least, we have everything. We've seen everything. Whatever you're selling can be had some place else for less!

Modern marketing is about RELATIONSHIPS. You can't win on price or convenience...there will always be a cheaper or faster option.

Who are you? What do you have to say about life that's worth hearing?

Figure that out and create a blog about it. Keep posting and posting and posting on YOUR THEME. And, oh, by the way, whatever you're selling to make a buck, SELL IT (softly). Stick an icon off to the side of your web pages. Work in COPY to the body of your blog about your product or service. PRE-SELL to SELL. Maybe you've got the coolest earrings in the world...show a picture of them! Maybe you've got a GREAT water filtration system...talk about your good health. IT DOESN'T MATTER!

What matters to the modern web browser (the person, not the program) is, "who are you?" And why should they buy FROM YOU?

Find your "niche." Hone in on it. Develop it. Make your business WORTH DOING.

And while you're at it, try to genuinely provide INFORMATION that can improve the quality of your site visitor's life. For that they will thank you, visit you...and ultimately BUY from you.