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Added for You - How to Measure the Value of Your Article Marketing Campaign
When you are trying to get a successful retail business up and running, it can be difficult to find the right product at the right time for the best price. So you know it is imperative to find the right resources to fill those needs. Once you have it down as to what you want to sell to your clients, then you will want to locate wholesale places to do your business with.You should try to visit the competition that is selling the same merchandise so you can see what you are up against. Keep tabs on what they sell, what their deals are and what the availability is of the hottest products. You will want to check out which items they currently have on their clearance racks so you can see what is not a hot seller. You may even find that if you check out a store that is a bit out of the way, the owner may even share some of his prized info with you.You can often find great deals on certain products on the internet, from buying groups or even attending trade shows. Most trade shows are not
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules
The Key to Your Long-Term SuccessNetwork marketing is a very competitive business, and you must exhaust all efforts to come out on top of the competition. Only a very foolish network marketer will ignore the advertising portion of the business – after all, advertising is at the very heart of such a business undertaking. No matter what product you sell or what you service you render, you will need to advertise in order to draw out the full potential of your business.Network marketing, of course, is no different. If anything, advertising is the most important thing you will have to do – especially if you operate on the internet. In the global marketplace known as the internet, there is a wide variety of customers to be found, and millions of dollars to be earned. But you have to reach out to people first and let them know that you are open for business.Getting Their AttentionWhen you first start to build your network marketing venture, it is essential that you get straight in
Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):
Number of new of links to your site
This is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.
Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.
Now, all those mentions aren't links... just instances of my article title.
Google currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.
I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."
To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.
Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.
Article submitted 1-26-05, searches conducted 1-29-05.
Number of readers/impressions
To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules s
viewmy.tv is an exciting, new and free Internet TV aggregation service which is rapidly opening up the world’s many TV channels whilst generating a buzzing online social community. The first of its kind, this site places the user in total control, with free membership to watch hundreds of live streaming TV channels from all over the world, whilst socially interacting, and creating individual profiles with customized settings. By offering a rich media experience built around a social networking environment, viewmy.tv aims to revolutionize the way TV is distributed.The content streamed on viewmy.tv is vast and the site has something for everyone. While based in London, viewmy.tv is fundamentally a global website, connecting individuals to the rest of the world with over 700 channels from 100 different countries. The site features a diverse and engaging selection of live TV, from mainstream channels such as BBC, ESPN, and Aljazeera as well as independent broadcasts. So basically, any person can a
Now, all those mentions aren't links... just instances of my article title.
Google currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.
I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."
To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.
Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.
Article submitted 1-26-05, searches conducted 1-29-05.
Number of readers/impressions
To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules
Here is an example: box size 10 x 10 x 14Add 2" to the first two dimensions (10 plus 2) x 10 plus 2 x 14), and 1/2 of the second number (10 divided by 2 = 5) added to the last dimension (5 plus14 = 19). Add 10" (10 plus 9 = 29) for fold over or tie off the bag. The bag size needed for this box size to tied off the bag is 12" x 12" x 29".Another way is to use a flexible measuring tape and measure all around the box, divide that number in half and add two inches... this is your width. (10+10+10+10= 40 divided by 2 = 20 plus 4"=24). For the length, measure half way across the narrow side of the box bottom (5"). Plus the height of the box (5 plus 14") for the minimum length. Add additional material (10") for fold over and or tie off. Using this method the bag measurement is 24 x 29. Now since you know the total width needed, you can break it down further to a gusset bag.Either way you figure it, you will be safe using the formulas above to provide your customer with a bag suitable for
To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.
Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.
Article submitted 1-26-05, searches conducted 1-29-05.
Number of readers/impressions
To borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules
In past eBay auction tutorials, we've talked about how there are people just waiting out there to buy you knowledge, and the best way to sell it to them is through writing ebooks. But whether you're going to sell ebooks or CDs, you need to do some research before diving in and selling. I know you're excited about starting your own eBay home business, but spending a nickel's worth of time on research can save you dollars worth of regret later.Before you post your first item up for sale, search for related topics on eBay to see what your competitors are selling. If you're going to write an ebook full of fishing tips, use eBay Search to look for other items with "fishing tips" in the title, or maybe even just "fishing". The eBay Search window can be found in the upper right of the main eBay page (www.ebay.com), and on every other page on the site!Don't be too concerned if there's someone else out there selling the same thing you're going to sell, but if there are 1000 other people selli
To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.
It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.
Which brings us to...
Placement in previously identified key industry media
If at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules
Are you one of the many people who have credit problems? Poor credit ratings and bad credit is more common than you think. Bad credit is not something to be ashamed of as it can happen to all of us at some time in our life. The good news is that with some effort on your part you can improve your credit ratings.Even if you have bad credit, you can still qualify for a bad credit car loan. When you are ready to begin shopping for your car, there are a few things to consider. Do not take on a car payment that you know in your heart that you cannot afford. A bad credit car loan is a tool to help rebuild your credit ratings thus purchasing a car that you know you cannot afford can be more detrimental to your credit rating.In order to qualify for a bad credit car loan, you will need to have a job or sufficient income to pay your current bills, the loan payment you are about to commit to and the costs of maintaining and insuring your car. A steady and sufficient income could get you that b
This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.
Lead generation through reader inquiries
This is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles. And you still have to follow responsible article writing guidelines.
Email addresses gathered for newsletter signup/downloads/free service
Yeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.
Pageviews to info pages on your site
If you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.
Requests from editors for articles
If it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.
How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.
Audience involvement/questions
This is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)
So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.
What else is measurable? Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.
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