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Added for You - Four Simple Steps To Brainstorming Your Business Niche
You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep asks you if you have a logo. Gulp. A logo? You panic and realize you have to have one and fast. After all, every business has a logo and look how successful they have become. Check out Coke, Microsoft, Honda, Wal-Mart, and the list goes on and on. So you grab the local directory and pick a graphic designer or ad agency and get moving. Thousands of dollars later, you present the new logo to your ad rep and are well on your way to success, fame and fortune. After all, now you have a logo.Let’s back up. Take a look at the process where a business is born and think about the timeline. When Bill Gates began tooling with operating systems for Microsoft, did he begin by designing a logo? If you look at the first Coca-Cola logos, you wouldn’t even recognize them today. Other companies simply resorted to their initial
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an arch
Many folks know that there is a shortage of auto mechanics, because they have to wait to get their cars worked on. Everyone who works in the Auto Industry knows all too well the problems this is causing. But it is not just in Auto Maintenance, as there are shortages in Aviation, Heavy Equipment and Truck Maintenance too.On the truck side of the equation there are some serious issues to consider and one is the challenge to meet the demand of having trained technicians for all these new vehicles, which include Hybrid Trucks and even the coming Fuel Cell semi-trucks.Technicians will need to get certified on the new equipment and yet most shops really cannot afford to send the technicians to more specialty schools. Not the cost, the problem is they need them in the shop working on customer's equipment and the shortage of qualified truck mechanics is intense and getting worse. It will continue to be a challenge and get
They had their setbacks, no doubt, but dealt with these confidently and comfortably in the knowledge that they were securely embarked on their true course in life.
Most of us are not so lucky, and if we come eventually to the idea (the very sound idea) that our future lies in having our own business we face a bewildering range of possibilities, to say nothing of the untold hazards and pitfalls.
So the question is: just where do you start?
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an arch
I call it the "wave and roll."You walk up to an intersection. You look both ways before you cross when you make eye contact with an oncoming vehicle. You meet the gaze of the driver. Politely and legally, he invites you to cross first. As you enter the crosswalk, you notice that he continues rolling toward the intersection with no reduction in speed.How safe do you feel?Your clients—remember those who you are supposed to protect—have a similar experience when you send them incongruous messages. Step into their shoes for a minute. Do you remember the last time you were frustrated with the service you received? Did they promise the moon and then delivery nothing but dust?Recently, I ordered a new pair of prescription eyeglasses. The optician told me, "We will do anything to earn your business." At this point you might be saying to me, let the buyer beware. And if you did, you would have a good point. I
They had their setbacks, no doubt, but dealt with these confidently and comfortably in the knowledge that they were securely embarked on their true course in life.
Most of us are not so lucky, and if we come eventually to the idea (the very sound idea) that our future lies in having our own business we face a bewildering range of possibilities, to say nothing of the untold hazards and pitfalls.
So the question is: just where do you start?
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an arch
Internet usage for employee recruitment has come about through a few channels. In an effort to retain customer (and advertiser) loyalty, newspapers have developed online versions that include the "help wanted" ads which have long been their bread and butter. At the same time, sites like Monster and Career Builder have become major resources for both employees and employers, each site warehousing millions of resumes and tens of thousands of job listings. Finally, companies have made it a practice of posting available jobs on their web sites, for their own human resources staff to use.Executive search firms are also an established web presence, advertising positions that they have been hired to fill. Theirs is perhaps the most targeted approach, as they have the luxury of being well paid to fill a relatively small number of positions. Monster and Career Builder both have templates for both applicants and employers to fill
So the question is: just where do you start?
Richard Branson, multi-millionaire creator of the Virgin empire, is one stupendously successful entrepreneur who has no doubt. “Have fun and the money will come”, he likes to say. Easy enough for him you might think; for who needs to worry about their niche when their empire includes music, media and books; an airline; holiday and rail companies; personal finance and credit cards; cell phones and now, with Virgin Galactic, even space tourism!
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an arch
If one were to reduce business to the simplest terms, one would probably call it the selling of goods by one person, and the buying of those same goods by another. Thus, whether we pay cash or run up a tab while doing business, money has to change hands during the course of a business transaction.Accounts receivables is one such type of a business transaction. It refers to the way of dealing with amounts of money that are owed to a business by its customer. On the balance sheet of a company, accounts receivable refer to the amount of money that a customer owes it. Accounts receivables are also referred to as trade receivables, which makes the concept a little clearer. As this is a debt related amount, it appears under the category of current assets on the balance sheet of the company.An accounts receivables transaction is generally carried out by means of an invoice which is sent to the customer with the aim of i
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an arch
Throughout your business lifecycle, your business and management team will face ongoing challenges. Some of these are within your area of expertise and others force you to learn new skills and achieve new insights as a business leader or owner. How well you respond to these business challenges will dictate how well your business performs.For every new business hurdle, a professional, independent CFO Advisor can help you. With a CFO Advisor, practical solutions are developed to take you through the most critical analyses of your present and future plans to insure you are making the smart move each step of the way.Margin Analysis -- Without adequate margins, even the most innovative companies struggle with profitability. A CFO Advisor can help conduct an in-depth margin analysis that pinpoints areas for improvement and suggest corrective measures that will dramatically improve the bottom line.Manag
But Branson’s first successful operation was a student newspaper, which quickly branched out into selling records by mail order, almost an archetypal niche operation. Why did he start there? Simply because it was what he knew about, and what he loved to do.
So in business as in life, it might be said that finding your niche is the key to success. And the things which you are truly passionate about are as good a place to start as any. I suggest you begin by brainstorming a list of ten such things. Start with a blank piece of paper and be totally honest. But don’t restrict yourself to the things you do now or have done in the past. Include your dreams - the things you’re certain you’d love to do if you only had the chance (and getting this business going, by the way, is far the best way to give yourself that chance). The reality check comes later. For the moment, just let your imagination run riot.
Now that you’ve got your first list, put it to one side for the moment. And get ready to begin the next. What we want now is a list of the things you know most about, are good at doing, or would like to spend time researching (such as the things you dream of doing from your first list). One t
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