Resume Considerations for Franchise Attorneys
If you are considering working as a Franchise Attorney for a big law firm then you will most likely need to get some experience in the field, write some articles in law journals on the subject and perhaps get a Certified Franchise Executive Degree CFE. Getting a CFE is not a hard degree to get and you can get one online and with a few seminars.It would be a worthy thing to have if this is a career path you choose. If you have done these things they would make incredible additions to your resume to become a franchise attorney. Franchise Attorneys need to be well-versed in many aspects of franchise law and it is important to have this knowledge and post it on your resume.Another very smart thing to put on your resume is a few years of participation on the ABA American Bar Association forum on franchising, which is an online listserve. Having clients who are both franchisees and franchisors make sense too and some of this experience should be in the compiling of UFOCs or Uniform Franchise Offering Circulars.Lastly you really need an MBA too from a top notched college, if you do not have one on your resume you maybe surprised that even with all the other examples of knowledge on your resume, you might stil

How To Write An Artist Statement
Your artist's statement can be a moving testament to your creativity and integrity. The expression of this commitment will vary, but the effectiveness of your artist's statement stems from the authority with which you write it.Think of your artist's statement as a nourishing stew. The rich flavors and inviting aroma will feed your spirit and summon wonderful people to your table. You'll want to make sure your stew is made from the freshest, finest ingredients and that it has been simmered and seasoned with care. Do this, and you will be proud to share your creative vision -- your authority -- with others.WRITING YOUR ARTIST'S STATEMENTSTEP ONE: Assemble the Ingredients.1. Take five minutes and think about why you do what you do. How did you get into this work? How do you feel when work is going well? What are your favorite things about your work? Jot down short phrases that capture your thoughts. Don't worry about making sense or connections. The more you stir up at this point, the richer the stew.2. Make a list of words and phrases that communicate your feelings about your work and your values. Include words you like, words that make you feel good, words that communicate your values or f

Yahoo and Google Local Search Can Help Your Small Business
Recently both Google and Yahoo released new local search capabilities. In yahoo's case it indicated that it was definitely moving in the direction of replacing the yellow pages. Yahoo feels it can offer much more to it's users. It can provide a map with directions, the phone and fax numbers and a web page or web site that the business owns.According to Yahoo their research shows that internet users look for information on the internet and then look for a local place to purchase the item or service.The Yahoo developers are apparently drawing on existing yellow pages information as well as local experts and their own smart pages to build the local search information. Combined with maps and directions they hope users will find all the information they need on the internet to buy from or visit local businesses.For the small business owner it looks like this will be a good thing. If you have or are developing a web site or page about your business you will be able to arrive on your customers desk top or cell phone screen with all the information you can provide about your product or service. The potential customer will then be provided with a map and directions to your location. Yahoo is offe

GDI Is A Double Edge Sword
Most people know that GDI (Global Domain International) is an MLM company which deals mostly in hosting services and domain name registration with the .ws extension. GDI gets most of their customer base through word of mouth, otherwise known as multi-level marketing. GDI's present shares are hovering between $33 to $34 on the NYSE.Some of my readers might remember an article I wrote about Metcalfe's Law... A Network Economic Value = Number of Users?To put it simply, if there exist just one telephone, that single telephone has no economic value. The moment there are two telephones according to Metcalf's law, the economic value of the phone network is now squared. The economic value of the network would go from 0 to 2 (squared) or 4. Add a third phone and the economic value of the network is now 9. In other words, the economic value of a network goes up exponentially, not arithmetically.Direct Marketing, takes the theory of Metcalfe's Law and turns it into an unparalleled business model. Grasp the meaning and the power behind this, and you will understand the power behind multi-level marketing, also known as direct marketing, viral marketing ( as it spreads like a virus, people to people).What

Testimonials With Impact
Like many aspects of running your coaching business, getting valuable testimonials is part art, part science. The science is in how to make the request. The art is in working with your clients to craft a useable testimonial.Time and Space = Valuable Real EstateWhen I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:1. Want to read it.2. Believe the author is a real person.3. See themselves in the author – the same challenges, the same goals.4. See the concrete results the author received from your product or service.Read This!It’s a scientific fact that most peopl

How to Eliminate Competition with an IRA Rollover
I use this procedure for IRA and 401 (k) rollovers to eliminate conservation and lock out the other agent or broker. Even if it makes great sense for my new client to move to one of my products, the broker will always try and save the business by slamming annuities. So in an example of how I do it; lets assume we have an IRA rollover from a brokerage account to a fixed rate annuity. I want the funds transferred as quickly as possible and I want the broker out of the picture. • I open an IRA account with the receiving company (annuity company). I set up the new IRA and have the company issue a policy number. (they all will do this) • I have the client ask for 100% of their funds and ask the brokerage house to send them the money. They would tell the brokerage house this is an IRA rollover so no taxes will be withheld. • The check will be sent directly to the client and for those who do not know, the client can have the funds in their possession for 60 days if it is a rollover. • I advise the client to be sure and call when the funds arrive so we can immediately get the funds on deposit so interest will start. • Have the client endorse the check ove