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Added for You - Opening a Boutique? First Things First...
Interviewing is often perceived as being about the candidate. Makes sense – the candidate is the person being interviewed after all… True, but the interviewer is the person making the decision. Who are the most important persons in an electoral debate? Is it the two presidential candidates that are debating each other? Wrong! Why are those candidates on television? To convince each member of the electorate that will eventually cast a vote on Election Day.“The person making the decision is the most important person. It’s that simple.”Although this comparison is imperfect, it shows a nuance too often missed by candidates attending job interviews, who tend to put too much focus on themselves. What does that mean? It means that answering questions correctly is not sufficient. To “win a job”, a candidate has to do more than answering questions correctly. He or she also has to leave his or her mark. How can a candidate do that? By paying close attention to the interviewers’ demeanors and reactions. Only by being attentive to your audience will you be able to connect with it and pass your message through.“Don’t focus only on your answers. Instead, focus on the image you want to project of yourself and the interviewers’ reactions.”The key is to have interviewers that are receptive. They will be receptive if you show real interest in the position and if you can engage in a real conversation – as opposed to only answering questions.As in
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also lov
Long Beach shock absorbers play an integral role in your car’s Long Beach suspension system. You need to replace the Long Beach shock absorbers when evident signs of wear become apparent, otherwise your safety and comfort in your car could become compromised.Long Beach shock absorbers work by easing the compression and extension of the car's Long Beach suspension springs to prevent ongoing bouncing. Long Beach shocks work to absorb road impact, prevent excessive rebound, limit sway and improve overall road handling. When your Long Beach shocks are working properly, your car holds on to the road whether you are braking, negotiating a bend in the road, driving on bumpy roads or experiencing strong side winds. If worn out, your Long Beach shocks can cause you to lose control of your car and put you, your passengers and riders in other cars in danger.The most well know name in Long Beach shock absorbers is Monroe. Monroe invented the first shock absorber in 1916 when cars were still riding on carriage springs, and the company has been innovating ever since.Manufacturers suggest that you replace your Long Beach shock absorbers every 50,000 miles. However, you might have to replace them earlier if you regularly drive on rough roads. One way to determine whether your Long Beach shocks need replacing is to do the following:1. Grab a hold of the corner of your car’s bumper. 2. Push down on it as hard as you can. 3. Observe: the bumper should drop
One “law of success” that is universally accepted, by people that have experienced success in any and all areas of life, is this: the more clear and specific you are about what you want and how you will get it, the quicker you will reach your goal.
On the other hand, your goal may be slightly ”ambiguous”. In other words, you know you want your own business. Even more specifically, you want to have your own boutique. You want to express your unique vision and creativity through your boutique and share it with others, while earning a good living.
But perhaps you don’t know exactly how it will take shape. This is perfectly fine for now, and perfectly normal. Just keep in mind, you must define it, as concretely as possible, in your mind, on paper, in every conceivable way, before you begin to create it.
You need to be able to visualize what you are setting out to do, concretely in as much detail as possible. If you do not, what you end up with is being left to chance – and won’t necessarily be what you want.
So, if your goal is “narrowed down” to something like “I want a really cute boutique with great clothes and a fabulous look and feel”, you are not quite there.
That would be roughly equivalent to going to a restaurant and telling the server “I’m in the mood for a really good tasting main course with a couple of healthy sides.” There could be a million possibilities for what you are served; with a good chance you won’t like it.
So, like the title implies – First Things First. If you are least bit unclear on what your boutique will be about, you need to focus in and define it before you do anything else. So, take out a sheet of paper or open up a word processing document and get ready to brainstorm.
Before you begin your brainstorming session, take a moment to ask yourself a very important question, and give your mind a few moments to generate answers.
Ask yourself “what is my true passion?” Be ready for more than one answer, and there no rules or limits as to how many passions you have in life.
Your are about to create a business and a livelihood for yourself. As important as it is that your business targets a market with lots of profit potential, it is equally important that you base your business on a true love or passion in your life. You will be investing enormous amounts of time and energy into this – and life is too short to do that if it isn’t going to be something you love.
1.1 - Exercise #1 - Brainstorming
Start out by taking a few deep breaths, clearing your mind, and become as relaxed as you can. Don’t hold any stress, preconceptions, or anything else in your mind right now. Just let go and get centered.
If necessary, turn off the phone, put out the cat, go to the bathroom, get another cup of coffee, or all of the above, to ensure that for the next few minutes you will be uninterrupted and clear. Ok, are you ready? Of course you are, or you wouldn’t be here.
Start writing down (or typing) any ideas that you have about what you might want to do with your future boutique. List industries, product types, specific product lines if you have any in mind. List themes that you are interested in (cultural, regional, specific product types, etc.)
Do you want to do fashion? If so, what age group? What style? Is it fashion from all over the world, or focused on a region like France or Italy? Is your theme Vintage? If so, do you feature second hand merchandise or brand new items that are retro? Do you want a children's boutique? Pets? Wine? Hats? Accessories only? Body and Spa Products?
(Keep in mind, later in the course, you will be analyzing your market to make sure that a market exists for your boutique, and if so, how big it is. But for now, no holds barred, just list anything you think you might be interested in.)
Keep building this list until you have absolutely every possible interest that you feel worthy of pursuing for your boutique down on paper. If you’re ready to stop, it should be because you are staring at the page, cross-eyed, drooling, unable to think of anything else to write..;) Just kidding! Don’t make it painful, just give it your best effort.
Okay, now take a few seconds to rest your brain, and then do…
1.2 - Exercise # 2 - Refine
Go back over the list you just made. Look at your rough ideas and start to hone in. Circle all of the items on your list that you know without a doubt you are interested in. Assign a priority to them, such as putting 5 stars next to those.
Then, start picking the next less interesting items, and give those 4 stars, etc. The point here is to prioritize your ideas from highest to lowest, so that you can see at a glance where your strongest interest lie.
This all may sound “lame” or “obvious”, but once you do it, you may discover things are not as obvious as you think. Many times you’ll discover that what you thought was most interesting to you simply just isn’t, even though it was a few years ago, or maybe something occurs to you that you never gave a chance before, but now you realize you are ready to or whatever.
The point is, seeing things on paper really helps to clarify our thoughts.
Also, by writing things down and then going to the effort of prioritizing them, something else happens that is amazingly powerful – You are committing yourself to what is most important to you, which is key.
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also love
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or seeing your ads. If it is all about them, they will remember all about you.Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Only the people who don't have a clue go there to make a decision based on the ad copy or size of the ad. And color doesn't make a difference to the clueless.You have seen it and heard it, "See our ad in the Yellow Pages". Furgitaboutit! Don't encourage them to go look for your ad, instead, show them how to find your number.Why send 'em to the yellow section where they could be swayed by ads from your competitors. Most folks can't remember numbers seen in print or heard on the radio and few carry around a pad and pencil. Your job is to help them associate your name with their ability to find your number. "In the white pages under B for BIG Ideas Group"."In the white pages under M for Moritz Engine Repair. Moritz, M-O-R-I-T-Z."Keep a little yellow ad if you want, for the c
That would be roughly equivalent to going to a restaurant and telling the server “I’m in the mood for a really good tasting main course with a couple of healthy sides.” There could be a million possibilities for what you are served; with a good chance you won’t like it.
So, like the title implies – First Things First. If you are least bit unclear on what your boutique will be about, you need to focus in and define it before you do anything else. So, take out a sheet of paper or open up a word processing document and get ready to brainstorm.
Before you begin your brainstorming session, take a moment to ask yourself a very important question, and give your mind a few moments to generate answers.
Ask yourself “what is my true passion?” Be ready for more than one answer, and there no rules or limits as to how many passions you have in life.
Your are about to create a business and a livelihood for yourself. As important as it is that your business targets a market with lots of profit potential, it is equally important that you base your business on a true love or passion in your life. You will be investing enormous amounts of time and energy into this – and life is too short to do that if it isn’t going to be something you love.
1.1 - Exercise #1 - Brainstorming
Start out by taking a few deep breaths, clearing your mind, and become as relaxed as you can. Don’t hold any stress, preconceptions, or anything else in your mind right now. Just let go and get centered.
If necessary, turn off the phone, put out the cat, go to the bathroom, get another cup of coffee, or all of the above, to ensure that for the next few minutes you will be uninterrupted and clear. Ok, are you ready? Of course you are, or you wouldn’t be here.
Start writing down (or typing) any ideas that you have about what you might want to do with your future boutique. List industries, product types, specific product lines if you have any in mind. List themes that you are interested in (cultural, regional, specific product types, etc.)
Do you want to do fashion? If so, what age group? What style? Is it fashion from all over the world, or focused on a region like France or Italy? Is your theme Vintage? If so, do you feature second hand merchandise or brand new items that are retro? Do you want a children's boutique? Pets? Wine? Hats? Accessories only? Body and Spa Products?
(Keep in mind, later in the course, you will be analyzing your market to make sure that a market exists for your boutique, and if so, how big it is. But for now, no holds barred, just list anything you think you might be interested in.)
Keep building this list until you have absolutely every possible interest that you feel worthy of pursuing for your boutique down on paper. If you’re ready to stop, it should be because you are staring at the page, cross-eyed, drooling, unable to think of anything else to write..;) Just kidding! Don’t make it painful, just give it your best effort.
Okay, now take a few seconds to rest your brain, and then do…
1.2 - Exercise # 2 - Refine
Go back over the list you just made. Look at your rough ideas and start to hone in. Circle all of the items on your list that you know without a doubt you are interested in. Assign a priority to them, such as putting 5 stars next to those.
Then, start picking the next less interesting items, and give those 4 stars, etc. The point here is to prioritize your ideas from highest to lowest, so that you can see at a glance where your strongest interest lie.
This all may sound “lame” or “obvious”, but once you do it, you may discover things are not as obvious as you think. Many times you’ll discover that what you thought was most interesting to you simply just isn’t, even though it was a few years ago, or maybe something occurs to you that you never gave a chance before, but now you realize you are ready to or whatever.
The point is, seeing things on paper really helps to clarify our thoughts.
Also, by writing things down and then going to the effort of prioritizing them, something else happens that is amazingly powerful – You are committing yourself to what is most important to you, which is key.
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also lov
Graduation should be a time for rejoicing because a person has finally got the degree he has aspired and worked hard for several years. However, the lack of employment opportunities has made graduation a moment of truth. Graduation is in fact the start of a person's quest for the best job he can find considering his educational attainment, talent and work experience.A person who wants to find a good job should not just sit around and be complacent just because he already has a degree. Unless a person is a computer genius, employers will never knock on his door and bend down on his knees to hire him for a job.Job hunting is an art and a person should use all the strategies he can muster to develop very good job hunting skills. Job hunting should not really be a hit and miss effort but it should be a skill that has to be developed.A person on a job hunting mission should arm himself with a very good resume. New graduates do not have much work experience to build their resumes on but they can be creative and make their resumes effective and attention catching. The resume is one of the most important tools a person should have when on a job hunt.Employers do not have all the time in the world to read novel-like resumes to make sure it is really just a preview of what you have to offer to the employer. The specifics can be discussed later on during the interview phase. However, an applicant will be scheduled for an interview if his resume is impress
If necessary, turn off the phone, put out the cat, go to the bathroom, get another cup of coffee, or all of the above, to ensure that for the next few minutes you will be uninterrupted and clear. Ok, are you ready? Of course you are, or you wouldn’t be here.
Start writing down (or typing) any ideas that you have about what you might want to do with your future boutique. List industries, product types, specific product lines if you have any in mind. List themes that you are interested in (cultural, regional, specific product types, etc.)
Do you want to do fashion? If so, what age group? What style? Is it fashion from all over the world, or focused on a region like France or Italy? Is your theme Vintage? If so, do you feature second hand merchandise or brand new items that are retro? Do you want a children's boutique? Pets? Wine? Hats? Accessories only? Body and Spa Products?
(Keep in mind, later in the course, you will be analyzing your market to make sure that a market exists for your boutique, and if so, how big it is. But for now, no holds barred, just list anything you think you might be interested in.)
Keep building this list until you have absolutely every possible interest that you feel worthy of pursuing for your boutique down on paper. If you’re ready to stop, it should be because you are staring at the page, cross-eyed, drooling, unable to think of anything else to write..;) Just kidding! Don’t make it painful, just give it your best effort.
Okay, now take a few seconds to rest your brain, and then do…
1.2 - Exercise # 2 - Refine
Go back over the list you just made. Look at your rough ideas and start to hone in. Circle all of the items on your list that you know without a doubt you are interested in. Assign a priority to them, such as putting 5 stars next to those.
Then, start picking the next less interesting items, and give those 4 stars, etc. The point here is to prioritize your ideas from highest to lowest, so that you can see at a glance where your strongest interest lie.
This all may sound “lame” or “obvious”, but once you do it, you may discover things are not as obvious as you think. Many times you’ll discover that what you thought was most interesting to you simply just isn’t, even though it was a few years ago, or maybe something occurs to you that you never gave a chance before, but now you realize you are ready to or whatever.
The point is, seeing things on paper really helps to clarify our thoughts.
Also, by writing things down and then going to the effort of prioritizing them, something else happens that is amazingly powerful – You are committing yourself to what is most important to you, which is key.
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also lov
Any business needs effective advertising to be successful. Here are some words and phrases that will help you to write successful ads.100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting. Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved. Informative. Instructive. Interesting. Largest. Latest. Lavishly. Liberal. Lifetime. Limited. Lowest. Magic. Mammoth. Miracle. Noted. Odd. Outstanding. Personalized. Popular. Powerful. Practical. Professional. Profitable. Profusely. Proven. Quality. Quickly. Rare. Reduced. Refundable. Remarkable. Reliable. Revealing. Revolutionary. Scarce. Secrets. Security. Selected. Sensational. Simplified. Sizable. Special. Startling. Strange. Strong. Sturdy. Successful.
Okay, now take a few seconds to rest your brain, and then do…
1.2 - Exercise # 2 - Refine
Go back over the list you just made. Look at your rough ideas and start to hone in. Circle all of the items on your list that you know without a doubt you are interested in. Assign a priority to them, such as putting 5 stars next to those.
Then, start picking the next less interesting items, and give those 4 stars, etc. The point here is to prioritize your ideas from highest to lowest, so that you can see at a glance where your strongest interest lie.
This all may sound “lame” or “obvious”, but once you do it, you may discover things are not as obvious as you think. Many times you’ll discover that what you thought was most interesting to you simply just isn’t, even though it was a few years ago, or maybe something occurs to you that you never gave a chance before, but now you realize you are ready to or whatever.
The point is, seeing things on paper really helps to clarify our thoughts.
Also, by writing things down and then going to the effort of prioritizing them, something else happens that is amazingly powerful – You are committing yourself to what is most important to you, which is key.
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also lov
The freight shipping industry in the UK could see some changes taking place over the next few years if the government has its way. These changes will be borne out of a desire to ensure that the UK’s freight shipping industry remains profitable and competitive.According to Stephen Ladyman, who is the minister responsible for freight shipping in the UK, global developments are making changes necessary. As world trading patterns alter he and the government believe that the British freight shipping industry needs to evolve to meet new demands.As a result, all companies operating in the freight shipping sector have been given the opportunity to feed into a review of the industry. This feedback will enable them to have an influence on the UK’s port policy for the next twenty or so years. The opportunity to feed into future government policy and current thinking presents a unique opportunity to the freight shipping industry.The freight shipping review will examine a number of factors. For instance, it will look at whether new capacity is needed and if so where. It will also look at the issues of funding and the environment.The government is keen to stress that they are open minded about whether they should intervene more or less in the freight shipping industry. Input from companies within the industry will help to determine how hands off they are as well as what is needed to drive the sector forward.Over recent years the UK
For some people this can be tricky. You may find that you are tempted to give everything 5 stars… but “everything” shouldn’t have a priority level of 1 – unless your boutique is actually more like a swap meet.
In other words, chances are, you can differentiate what is more important to you, but it may take some thought and effort to do that. If this is the case, do not resist it. Take as much time as you need with this exercise to really hone in on your priorities.
This is basically an exercise in discovering, or refining, what it is you want from your boutique, which is derived from your greatest passions, interests and maybe even your deepest values in life. After all, what else should your boutique, your business, be than a beautiful, shining reflection of who you are?
1.3 - Exercise # 3 – Synthesize
Ok, by now your list is refined, and you have prioritized your ideas. The next step is to look at this supply of “raw material” and extract patterns or relationships from it that might define your boutique.
That is, you may be a single mom in her 30’s that always loved fashion and you know very well that you want a cute clothing boutique. So “fashion” has 5 stars on your list.
But, you also love your children, and for that matter, you love lots of children, maybe even all children - or almost all ;) So, you may decide that your lifelong goal of having a fashion boutique is better expressed at this stage of your life as a children’s fashion boutique.
And maybe “Italian” also had 5 stars, and behold, you just discovered that your real dream is to have a children’s boutique featuring Italian designer fashion lines (and one of those exists in the Little Italy district of San Diego, my home town.)
That’s what I mean by looking for patterns. Literally, you can do what is called a “mind map” By drawing lines connecting one of your high priority items with others that feel like they “belong” together, until you have clusters of 3, 4 , or 5 characteristics, hobbies, or whatever.
What should be emerging now are recognizable “themes” that with a little more fine tuning, could define your boutique.
1.4 - Exercise #4 – Crystallize
Just like the name sounds, this is where you take a few deep breaths, and a mental step back from the previous 3 exercises, and allow your boutique’s theme to crystallize. In other words, you are about to decide what your boutique is going to be “all about.”
You started reading this article knowing you wanted a boutique. You may or may not have had any clear idea beyond that what it would look or feel like. By now, you should be on the verge of knowing exactly what it is you are aiming for.
If you don’t know, or are feeling confused or doubtful, or simply having a hard time figuring out what you want to focus on, just relax. Go back to the previous steps and redo any or all of them as necessary to help clarify your priorities.
If necessary, stop at this point and take a day, or however long you need to clear your mind, and come back to it with a fresh perspective. On the other hand, don’t take too long, or make this too difficult. Deep down, you know what you want, even if you’re the type of person that has a million different hobbies and interests (like me.)
Okay, maybe your just coming back, or you’ve worked through to this point. Either way, it’s decision time. This is your ”moment of truth.” Take a look at your “clusters” of priorities and see what stands out to you, what seems like it translates to an obvious theme or image that you would love to develop into your boutique.
Maybe it is casual clothing for young people, or high fashion for 40-somethings, or whatever. Don’t kill yourself analyzing it, just discover what your boutique will be, identify it, and then take out a fresh piece of paper, or start a new word document file, and write it down.
More specifically, you are going to write in no more than 3 sentences (one is better) what your boutique will be all about. Something like “To offer the healthiest, most exquisite bath, body, and beauty products from Italy.” Or “To provide unique, fashionable clothing for professional, upwardly mobile women.”
This can be called a “focus statement” or a “mission statement”. It’s not so important what you call it, but it is very important that you do these series of exercises, even if you modify the details or the order in which you do them. The point is, you are mentally focusing your efforts, defining your image, and creating a “snapshot” of what will ultimately be your business – so don’t cut corners here.
1.5 – Your Focus Statement
If you haven’t done so already, take this moment to write down your focus statement.
Congratulations! You just reached a major milestone in making your dream a reality. You took what once was only an idea, mixed up with lots of other ones, randomly swimming around in your head, and you brought it into a physical, structured existence on your page.
As silly and simple as that sounds, there is actually a profound and powerful concept working behind it. On a basic level, your dream has just taken its first step in the process of “materializing” and “manifesting” (i.e. moving from the world of abstract ideas, to the concrete, material world.)
(You may be very excited at hearing this, or you may have no idea what I am talking about. Either way, it’s okay, but trust me - this is more powerful than you may think.)
As you proceed through the steps involved in opening a boutique, your focus statement will effect many of your decisions, and it will play an important role in creating your business plan down the road.
Also, your focus statement will have the effect of tapping into your subconscious mind to work for you “behind the scenes”, helping to guide your efforts and lead you to the right resources as you progress.
If you got all the way here (i.e. you worked through the steps in this article) my recommendation is that you stop and come back to the material tomorrow. This will allow your subconscious mind to do its work. When you do come back, you will be refreshed and ready to start working on the naming your boutique and lots of other stuff. Again, congratulations!
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