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    Strategies on Brand Building by Top Brand Gurus
    1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every
    in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for t

    The Magic of Float
    If you’ve ever received a service today and paid for it in 30 days you’ve experienced the concept of “float” – the time difference between when you receive a service and when you paid for it. In most cases this time period is a convenience to you as a customer, but in the world of business marketing it
    Corporate crime? I'm not sure that there is such a thing. If we want to reduce the crimes that are given that lable, we need to quit handing out large punitive fines to corporations. The idea isn't as radical as it sounds.

    First of all, when I say that there isn't such a thing as corporate crime, I simply mean that it is always individual people who commit crimes. With that in mind, you can imagine what my better way to reduce this crime is: Go after the criminals!

    Who Pays For Corporate Crime?

    Exactly who pays when a large corporation is fined for breaking the law? To begin with, the stockholders pay. Many of these are innocent retirees who have money invested with the company and had no idea they were breaking the law. Then the employees pay with the loss of jobs, if the financial situation of the company is damaged by the fines. Who doesn't pay? Just the criminals - the individuals who chose to break the law.

    All crimes are committed by PEOPLE, not companies. When a company dumps poisons into the environment, a PERSON made the decision to do that (or several people). When a company steals from a pension fund or violates workers rights, INDIVIDUALS made those decisions. People commit corporate crime, not corporations!

    If you want to stop corporate crime, start putting the individuals who are involved in the crime in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for th

    Abusive Boss: How Should You Deal With An Abusive Supervisor?
    Working with a verbally abusive boss is something that people often have to deal with.I'm speaking specifically about a verbally abusive boss and not one who is physically abusive. If I had to deal with a physically abusive boss, I wouldn't be working there anymore and I'd be consulting a lawyer
    ual people who commit crimes. With that in mind, you can imagine what my better way to reduce this crime is: Go after the criminals!

    Who Pays For Corporate Crime?

    Exactly who pays when a large corporation is fined for breaking the law? To begin with, the stockholders pay. Many of these are innocent retirees who have money invested with the company and had no idea they were breaking the law. Then the employees pay with the loss of jobs, if the financial situation of the company is damaged by the fines. Who doesn't pay? Just the criminals - the individuals who chose to break the law.

    All crimes are committed by PEOPLE, not companies. When a company dumps poisons into the environment, a PERSON made the decision to do that (or several people). When a company steals from a pension fund or violates workers rights, INDIVIDUALS made those decisions. People commit corporate crime, not corporations!

    If you want to stop corporate crime, start putting the individuals who are involved in the crime in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for t

    Opening A Dollar Store - Does Location Really Make a Difference?
    Are you opening a dollar store? Have you started looking for a location yet? If not, then it is important to know that finding the right location is without a doubt the most important tasks that you will undertake prior to opening your store. Take the time to thoroughly examine the location options tha
    invested with the company and had no idea they were breaking the law. Then the employees pay with the loss of jobs, if the financial situation of the company is damaged by the fines. Who doesn't pay? Just the criminals - the individuals who chose to break the law.

    All crimes are committed by PEOPLE, not companies. When a company dumps poisons into the environment, a PERSON made the decision to do that (or several people). When a company steals from a pension fund or violates workers rights, INDIVIDUALS made those decisions. People commit corporate crime, not corporations!

    If you want to stop corporate crime, start putting the individuals who are involved in the crime in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for t

    Beginnings of Business Opportunities
    One of the secrets of successful people is that they look at every encounter as an opportunity. This is a good attitude to follow because there will be a driving force behind getting up in the morning or going out of the house. Some, if not most nine to five employees, dread waking up each day and drud
    oisons into the environment, a PERSON made the decision to do that (or several people). When a company steals from a pension fund or violates workers rights, INDIVIDUALS made those decisions. People commit corporate crime, not corporations!

    If you want to stop corporate crime, start putting the individuals who are involved in the crime in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for t

    Does Size Matter? According to the Research, Yes.
    According to Finance professors Dave Yermack of NYU and Crocker Liu of Arizona State, there is a strong inverse correlation between the size of a CEO's home and the share price performance of their company. By big, the authors were referring to homes over 10,000 square feet or on at least 10 acres. Whi
    in PRISON. Our current system often has company officers making cost/benefit calculations as to whether the profits from certain crimes are greater than what the occasional fines add up to. Even though laws are broken, they stand little chance of being held personally responsible. Why not hold them responsible?

    To fine companies for the actual costs imposed on others by a crime is appropriate. We have to clean up toxic messes, and in other cases compensate those who suffer damages. This also means that shareholders have a reason to be careful in who they elect to the board of directors. However, "punitive" fines are ridiculous unless they are levied against the individual criminals. Make the person who committed the crime pay the fine.

    Is this such a radical idea? I don't think so! By the way, which do you think is more likely to deter a corporate officer from committing a crime, a fine that is paid by the company, and doesn't even affect his salary, or ten years in jail? The answer to that gives us the answer to corporate crime.

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