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Added for You - Advantages & Disadvantages of Owning A Franchise
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.Interestingly, with all this wealth of information, some of it developed by the greatest minds in the industry, I still hear "but what is branding?" Considering the multitude of sentences that begin "branding is..." it’s an understa
r, it is Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.Interestingly, with all this wealth of information, some of it developed by the greatest minds in the industry, I still hear "but what is branding?" Considering the multitude of sentences that begin "branding is..." it’s an understa
Top 10 Questions About Customer Service and Business
Question 1: Is it true that the client is always right?Answer: Yes. The customer is always right. The customer’s perception is reality.Question 2: If the client is always right, does it mean the service provider is always wrong, even if they have been trained and well prepared for the job?’Answer: Training and preparation is essential but it cannot prepare us for every possible situation. Things will g
When considering life as an entrepreneur, it is iQuestion 1: Is it true that the client is always right?Answer: Yes. The customer is always right. The customer’s perception is reality.Question 2: If the client is always right, does it mean the service provider is always wrong, even if they have been trained and well prepared for the job?’Answer: Training and preparation is essential but it cannot prepare us for every possible situation. Things will g
Data Disasters....Horror Stories of Data Loss
The threat of data loss exists with almost every click of your mouse. Life in the online world can be dangerous. Smart businesses will do whatever is required to minimize that risk.Have you ever lost all of the data on a floppy disk and had to redo an entire afternoon’s work? Perhaps you have rendered a music or game CD unusable because of a tiny scratch? Maybe you have experienced a full fledged hard drive melt
idering life as an entrepreneur, it is The threat of data loss exists with almost every click of your mouse. Life in the online world can be dangerous. Smart businesses will do whatever is required to minimize that risk.Have you ever lost all of the data on a floppy disk and had to redo an entire afternoon’s work? Perhaps you have rendered a music or game CD unusable because of a tiny scratch? Maybe you have experienced a full fledged hard drive melt
Branding Article: Pepsi's Missed Brand Opportunity
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Peps
fe as an entrepreneur, it is I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Peps
Dress For Interview - The First Impression
First impression have more power than you expect, especially when it comes to the job interview. A significant part of a hiring decision is not only your experience but also your appearance. The first judgment an interviewer makes is going to be based upon your appearance during a first meet. If you dressed professionally come to an interview , you will feel a confidence and others will sense your self-assurance as well. T
ntrepreneur, it is First impression have more power than you expect, especially when it comes to the job interview. A significant part of a hiring decision is not only your experience but also your appearance. The first judgment an interviewer makes is going to be based upon your appearance during a first meet. If you dressed professionally come to an interview , you will feel a confidence and others will sense your self-assurance as well. T
The 7 P's of Business Phone Etiquette
Etiquette is in essence about proper conduct and presenting yourself favourably. Demonstrating good etiquette is important if one seeks to be successful. An area in which this is essential is the business phone call. Millions of business phone calls are made every hour and day. Business people that interact solely over the phone yet never meet still form strong opinions of one another. Practising good business pho
r, it is important to understand the definitions
Etiquette is in essence about proper conduct and presenting yourself favourably. Demonstrating good etiquette is important if one seeks to be successful. An area in which this is essential is the business phone call. Millions of business phone calls are made every hour and day. Business people that interact solely over the phone yet never meet still form strong opinions of one another. Practising good business pho
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