submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not

Many nonprofits have experienced frustration caused by a lack of donor responses to their nonprofit’s fundraising efforts. Nonprofit communications often involve direct mailings that require staff to devote time and energy into writing, producing, and getting a mass mailing out the door. A more effective public relations strategy is to develop a specific direct mailing plan that will increase the response from your nonprofit’s intended audience, making all that time and effort worth your organization’s while. Here are some helpful hints to improve the strategy in your nonprofit’s direct mail.

Although it is becoming increasingly popular to make donations via the Internet, not every one is comfortable doing so. Include a printable form on your website so as not to lose out on valuable donations via “snail mail.”

Find out why a donor originally gave a gift and make sure to include at least one simple sentence that reiterates the donor’s original motivation for donation.

To light a fire in your donor audience, develop special projects, such as events, that have a start and end date. This will give donors a deadline to submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not

A more effective public relations strategy is to develop a specific direct mailing plan that will increase the response from your nonprofit’s intended audience, making all that time and effort worth your organization’s while. Here are some helpful hints to improve the strategy in your nonprofit’s direct mail.

Although it is becoming increasingly popular to make donations via the Internet, not every one is comfortable doing so. Include a printable form on your website so as not to lose out on valuable donations via “snail mail.”

Find out why a donor originally gave a gift and make sure to include at least one simple sentence that reiterates the donor’s original motivation for donation.

To light a fire in your donor audience, develop special projects, such as events, that have a start and end date. This will give donors a deadline to submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not

nonprofit’s direct mail.

Although it is becoming increasingly popular to make donations via the Internet, not every one is comfortable doing so. Include a printable form on your website so as not to lose out on valuable donations via “snail mail.”

Find out why a donor originally gave a gift and make sure to include at least one simple sentence that reiterates the donor’s original motivation for donation.

To light a fire in your donor audience, develop special projects, such as events, that have a start and end date. This will give donors a deadline to submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not

lly gave a gift and make sure to include at least one simple sentence that reiterates the donor’s original motivation for donation.

To light a fire in your donor audience, develop special projects, such as events, that have a start and end date. This will give donors a deadline to submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not

submit their donations. Also, make sure to let donors know about the specific project their money is going toward to increase their incentive to donate.

About four to five weeks after your original mailing, send another follow-up mailing to those people in your audience who did not respond. Include a polite message letting the audience member know that your organization is still hoping to hear from them.

Don’t worry about trying to compete with the other fancy and flashy mailings out there. A simple and sparse envelope will stand out from the rest of the glittery mail, and the fact that your mailing looks as if it were made by a human being will attract attention.