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Added for You - Is America Losing Its Faith in God?
Marketing Senior Services: Let's Lose the Platitudes
Recently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.I want to let all of you in on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit.Do you know what a “platitude” is? A platitude is sort of like a “given”….for instance… for all of the phrases below, if you can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are adver
osea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: foRecently I was invited back to Wisconsin to speak to the Wisconsin Association of Homes and Services for the Aging. They wanted to know more about 2 things….how to get more private pay clients, and my thoughts on how we, as senior providers, can do a better job of marketing our businesses to seniors and adult children of aging parents. For this column, I’m going to talk about the marketing piece…and this is only the tip of the ice-berg.I want to let all of you in on my marketing strategy…one that DOES work, but you have to be able to move away from the “norm” a bit.Do you know what a “platitude” is? A platitude is sort of like a “given”….for instance… for all of the phrases below, if you can say “Well I would hope so!!” then the phrase is a platitude. All of these come directly from advertisements in the Yellow Pages- and are adver
SEO – Use DMOZ for Excellent Results
There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ
Is there a place where the workers of iniquity can hide from God? Is there no place where mankind, turning away from God, can go to worship strange gods and not be seen? Is a nation that goes after gods of the idolaters justified before the Lord?There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ
I wish to para-phrase the words of Hosea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: for
How to Grow your Photoblog Traffic
I'm going to let go of some secrets here.This article relates mainly to photoblogs - I'm sure some of you know some of these secrets but many don’t. My traffic at my photoblog went skyrocketing from 100 to over 500 visitors a day.Here are the main things I did :1.Photoblogs.org : A lot of traffic comes from there - right now I am number one (the 'hottest' photoblog as they have titled it) so I get alot of traffic - but how did I get to number one?I'm sure everyone visits a photoblog - go to one - tell them -'Hello, I bookmarked you on photoblogs.org - can you bookmark me?' - so you keep getting bookmarks (they all bookmark you back most probably) .Suddenly you get onto the list after about 4 bookmarks over two days.On day one I accumulated so many bookmarks so fast that I rose from number 56 to number 11 and the next day into number 10 an
re no place where mankind, turning away from God, can go to worship strange gods and not be seen? Is a nation that goes after gods of the idolaters justified before the Lord?I'm going to let go of some secrets here.This article relates mainly to photoblogs - I'm sure some of you know some of these secrets but many don’t. My traffic at my photoblog went skyrocketing from 100 to over 500 visitors a day.Here are the main things I did :1.Photoblogs.org : A lot of traffic comes from there - right now I am number one (the 'hottest' photoblog as they have titled it) so I get alot of traffic - but how did I get to number one?I'm sure everyone visits a photoblog - go to one - tell them -'Hello, I bookmarked you on photoblogs.org - can you bookmark me?' - so you keep getting bookmarks (they all bookmark you back most probably) .Suddenly you get onto the list after about 4 bookmarks over two days.On day one I accumulated so many bookmarks so fast that I rose from number 56 to number 11 and the next day into number 10 an
I wish to para-phrase the words of Hosea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: fo
Take These Steps To Make Buyers Remember Your Home
When selling a property, it is important to remember that most buyers are looking a lot of listings. This means your goal is to make them remember your home.Take These Steps To Make Buyers Remember Your HomeSome people get a bit conservative when it comes to selling their home. They tend to view it as a family heirloom. Instead of taking all possible steps to make it attractive to a seller, they get offended by even the remotest of suggestions that any such steps need be taken. The simple fact, my friend, is the moment you decide to sell, your property goes from a family residence to a product. If you fail to make this emotional leap, you are going to have problems selling it.When you show your property to buyers, it is important to remember something. They did not jump into the car just to come see you. Nope, they are two,
ge gods and not be seen? Is a nation that goes after gods of the idolaters justified before the Lord?When selling a property, it is important to remember that most buyers are looking a lot of listings. This means your goal is to make them remember your home.Take These Steps To Make Buyers Remember Your HomeSome people get a bit conservative when it comes to selling their home. They tend to view it as a family heirloom. Instead of taking all possible steps to make it attractive to a seller, they get offended by even the remotest of suggestions that any such steps need be taken. The simple fact, my friend, is the moment you decide to sell, your property goes from a family residence to a product. If you fail to make this emotional leap, you are going to have problems selling it.When you show your property to buyers, it is important to remember something. They did not jump into the car just to come see you. Nope, they are two,
I wish to para-phrase the words of Hosea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: fo
Web Content Optimization - How to Build a Search Engine Optimized Web Page
The best web content optimization is building pages with well written content loaded with your specific keywords. It is important to please both your customers, and the search engine spiders. Building relevant content for particular keywords or keyword strings means you will end up with pages with very specific content.This relevancy will then carry through to your site menu structure and design. If you can use the main keyword for that page as the menu title, all the better. Sometimes you may have to make a compromise as some of these keyword strings can be a little esoteric. This keyword, content, menu name relevancy is just the thing for the search engine spiders, and will also make it easier to build a meaningful road map through your site.So, as you are writing your content, you should be trying to wrap it around your chosen k
rs justified before the Lord?The best web content optimization is building pages with well written content loaded with your specific keywords. It is important to please both your customers, and the search engine spiders. Building relevant content for particular keywords or keyword strings means you will end up with pages with very specific content.This relevancy will then carry through to your site menu structure and design. If you can use the main keyword for that page as the menu title, all the better. Sometimes you may have to make a compromise as some of these keyword strings can be a little esoteric. This keyword, content, menu name relevancy is just the thing for the search engine spiders, and will also make it easier to build a meaningful road map through your site.So, as you are writing your content, you should be trying to wrap it around your chosen k
I wish to para-phrase the words of Hosea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: fo
188 Stage Hero's Journey - Monomyth - Foreshadows And Inner Caves
The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocalypse Now (1979)].THERE IS ONLY ONE STORYTHE 188 STAGE HERO'S JOURNEY:a) Attempts to tap into unconscious expectations the audience has regar
osea in, Hosea 5:7 ; “They have dealt treacherously against the Lord: for they have begotten strange children: now shall a month devour them with their portions.” To wit this nation has begotten strange children, children of idol worship, strange gods that abhor the living God of Abraham, Issac and Jacob, the God of our forefathers that established this nation
The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocalypse Now (1979)].THERE IS ONLY ONE STORYTHE 188 STAGE HERO'S JOURNEY:a) Attempts to tap into unconscious expectations the audience has regar
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