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Added for You - Boost Email Donor Newsletter Open Rates with Safe Subject Lines in Online Fundraising
If you are in a job search and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your shoes so they can be sympathetic to the stresses you are going through on a daily basis. That makes sense, since what most of us want is to be understood by others.However, when I s
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concer
Web 2.0 is anything but in the shadows these days. Everyday we are hearing more and more about Facebook, YouTube, and MySpace in traditional media. Sources like The Wall Street Journal and New York Times are keeping up with these colossal new companies that built themselves up in a matter of months and are now looking to be acquired for over a billion dollars.There in lies the problem, howev
If they’re not opening them, then they’re not reading them. And if they’re not reading them, then they’re not clicking any of the links, including the ones that lead to online donation pages. Thus, one sure way to boost your online donation rates is to boost your email open rates. One way to do that is to write good subject lines. Here are some proven methods.
1. Put your newsletter name in the subject line
With email donor newsletters, familiarity doesn’t breed contempt. Familiarity breeds trust. And trust is the single most important ingredient of online fundraising success. Donors who receive your emails need to see in a split second that your email is from a source they trust and contains a message they want.
The most predictable subject line is the name of your publication. Donors who see the publication name month after month will easily recognize it and look forward to reading each issue.
2. Put your organization name in the subject line
If you received an email today with “July 2006 E-Snapshots” in the subject, would you know for sure who the message was from and what it was about? Only if you knew the charity well. Or had a terrific memory.
If the name of your organization isn’t in the name of your newsletter, then consider putting your organization name in your subject line. This is especially vital when your email newsletter has an obscure name that only makes sense when paired with your organization name. Some examples of obscure newsletter names:
Organization: Coalition to Stop Gun Violence
Email newsletter name: Bullet Counter Points Blog
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concer
Why a small ad agency may be just what you need.Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year.Big ad agencies are great. In their own little way. They take care of big budget projects, in a big way. But smaller jobs, like sell sheets, brochure
1. Put your newsletter name in the subject line
With email donor newsletters, familiarity doesn’t breed contempt. Familiarity breeds trust. And trust is the single most important ingredient of online fundraising success. Donors who receive your emails need to see in a split second that your email is from a source they trust and contains a message they want.
The most predictable subject line is the name of your publication. Donors who see the publication name month after month will easily recognize it and look forward to reading each issue.
2. Put your organization name in the subject line
If you received an email today with “July 2006 E-Snapshots” in the subject, would you know for sure who the message was from and what it was about? Only if you knew the charity well. Or had a terrific memory.
If the name of your organization isn’t in the name of your newsletter, then consider putting your organization name in your subject line. This is especially vital when your email newsletter has an obscure name that only makes sense when paired with your organization name. Some examples of obscure newsletter names:
Organization: Coalition to Stop Gun Violence
Email newsletter name: Bullet Counter Points Blog
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concer
A home-based business is subject to many of the same laws and regulations affecting other businesses and you will be responsible for complying with them.There are some general areas to watch out for, but be sure to consult an attorney and your state department of labor to find out which laws and regulations will affect your business.ZoningBe aware of your c
The most predictable subject line is the name of your publication. Donors who see the publication name month after month will easily recognize it and look forward to reading each issue.
2. Put your organization name in the subject line
If you received an email today with “July 2006 E-Snapshots” in the subject, would you know for sure who the message was from and what it was about? Only if you knew the charity well. Or had a terrific memory.
If the name of your organization isn’t in the name of your newsletter, then consider putting your organization name in your subject line. This is especially vital when your email newsletter has an obscure name that only makes sense when paired with your organization name. Some examples of obscure newsletter names:
Organization: Coalition to Stop Gun Violence
Email newsletter name: Bullet Counter Points Blog
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concer
Material handling or bulk material handling is a branch of engineering that deals in designing equipments for transporting materials in large quantities in a planned and effective way. In simple terms material handling is all about creating the products that help in moving things from one place to another. However various other tasks such as assembly line management, waste handling and storage etc.
If the name of your organization isn’t in the name of your newsletter, then consider putting your organization name in your subject line. This is especially vital when your email newsletter has an obscure name that only makes sense when paired with your organization name. Some examples of obscure newsletter names:
Organization: Coalition to Stop Gun Violence
Email newsletter name: Bullet Counter Points Blog
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concer
Executive SummaryOnly 5% of businesses survive past 5 years. Almost no women make it to CEO in their company. What is the one thing that successful businesses, and successful executives, have in common?Mentoring.But how many small business owners, how many female executives, can actually find a high-flying mentor to smooth their way, lead them through the shark-infeste
Organization: Trans World Radio
Email newsletter name: E-Snapshots
Organization: World Wildlife Fund Canada
Email newsletter name: Panda Mail
These newsletter names can all be improved dramatically as email subject lines by simply adding the name of the organization. “E-Snapshots from Trans World Radio,” for example.
3. Use donor-centered keywords
If you are still concerned that jumpy donors will mistake your email newsletter for spam~, then write your subject using words and phrases that describe your mission and the cause that your donors and members support. Here are three examples:
From: Greenpeace Canada
Subject: Driftnets, dolphins and your chance to tell us what you think...
From: Larry Cox, Amnesty International USA
Subject: Supreme Court Delivers a Victory for Human Rights
From: Insight for Living Ministries
Subject: A Message from Insight for Living
Just make sure that the keywords in your subject line, even if they appeal to your donors, will not set off spam~ filters. Phrases like “free,” “prizes” and “save,” and symbols like “!” “$” and “XXX”) will trigger spam~ filters and route your newsletter to the trash folder.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.added4u.com/article/19862/added4u-Boost-Email-Donor-Newsletter-Open-Rates-with-Safe-Subject-Lines-in-Online-Fundraising.html">Boost Email Donor Newsletter Open Rates with Safe Subject Lines in Online Fundraising</a>
BB link (for phorums):
[url=http://www.added4u.com/article/19862/added4u-Boost-Email-Donor-Newsletter-Open-Rates-with-Safe-Subject-Lines-in-Online-Fundraising.html]Boost Email Donor Newsletter Open Rates with Safe Subject Lines in Online Fundraising[/url]
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