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Added for You - Nine Questions About Baby Boomer Retirement That Your Company Must Answer
Copy Makeovers Made Easy s and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard.Copy makeovers can work magic.Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.Here are 3 simple steps to complete copy makeovers...Copy Makeovers -- Strategy #1: Create A More Compelling Headline.This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you'r Difference between a Sole Trader and a Limited Company The Baby Boomers are the members of the generation born between 1946 and 1964. At 79 million people, they're the largest US generation in history. The oldest Boomers will turn 65 in 2011 and many of them may choose head for the exits."Business opportunities are like buses, there's always another one coming." - Richard Branson, founder of Virgin EnterprisesIf business opportunities are like bus, then be sure that there will be many who will want to board the buses. They will also face the eternal question ‘What next’? The next step is to choose the type of business. The choices are many and the decision, well, as usual, always difficult to make. Before opting for any type of business, it will augur well, if you understand the difference between each of the options.Sole trader:Sole trader is a person who carries out the trade/ business single handedly. He is the whole and soul of the business. Usually, there is no one to assist him; though in some cases he might keep an assistant or a helper.The following are the distinguishing features of a sole trader:1) He is responsible for the entire business. He is responsible for all the affairs pertaining to the business. Can you answer these questions about Baby Boomer retirements at your company? The first five are about raw numbers How many people at your company are eligible to retire in each of the next ten years? The odds are good that not everyone who is eligible to retire will do so. But it's a good idea to consider how many people could leave at a moment's notice and when they're eligible to do so. How many of your senior managers are in that group? Senior managers have mission critical knowledge and experience. When they leave, they take it all with them, unless you've created alternatives for them to stay on, or work as a consultant. Review your succession planning. Identify the less experienced managers that are best qualified to move up. Help them with personal and career development, especially growth assignments, so they're ready when their time comes. How many of your key technicians and craft workers are in that group? We're talking here about the kind of hands-on technical work that it's hard to outsource or offshore. Many of the pipelines for technicians and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard. How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you're What Do You Need to Know Before You Design Your Own Logo? about raw numbersEveryone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too." Maybe you want to design your own logo too.Why create a logo for your company?Because a logo:-- visually represents your company in a graphic form (a picture is worth a thousand words, remember?)-- instantly communicates your company's essence: what it does and what it stands for-- complements your company's ongoing identity package so your customers can recognize it year after year.But not just any logo will do. A good logo is simple yet sophisticated. Don't be fooled that a logo design that looks simple (like the Texaco "star") has been easy to create. Less is better, but getting to "less" requires a process of combining symbols, colors, typography, negative and positive space into a compact unit. Once these elements have been combi How many people at your company are eligible to retire in each of the next ten years? The odds are good that not everyone who is eligible to retire will do so. But it's a good idea to consider how many people could leave at a moment's notice and when they're eligible to do so. How many of your senior managers are in that group? Senior managers have mission critical knowledge and experience. When they leave, they take it all with them, unless you've created alternatives for them to stay on, or work as a consultant. Review your succession planning. Identify the less experienced managers that are best qualified to move up. Help them with personal and career development, especially growth assignments, so they're ready when their time comes. How many of your key technicians and craft workers are in that group? We're talking here about the kind of hands-on technical work that it's hard to outsource or offshore. Many of the pipelines for technicians and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard. How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you'r Freight Brokers managers are in that group?Freight brokers are described quite simply as people who bridge the gap between a shipper (those that will need to transport goods) and a licensed and reliable logistics provider, in this case, truckers.Categorically, freight brokers are called transportation intermediaries. In other words, they are the middle men who ensure a shipper gets reliable movers to do the job and help the carriers to get in touch with customers and earn money.These brokers do not necessarily own the carriers that they supply to their shipper clients. They also source them out to logistics companies. However, some carriers are encroaching on the freight brokerage business to maximize opportunities. Still, most companies prefer to employ the services of freight brokers who have a vast network of carriers and can provide them at the best price.The freight brokerage industry began in the early 1970s, when as businesses expanded worldwide, logistics became a vital part of that growt Senior managers have mission critical knowledge and experience. When they leave, they take it all with them, unless you've created alternatives for them to stay on, or work as a consultant. Review your succession planning. Identify the less experienced managers that are best qualified to move up. Help them with personal and career development, especially growth assignments, so they're ready when their time comes. How many of your key technicians and craft workers are in that group? We're talking here about the kind of hands-on technical work that it's hard to outsource or offshore. Many of the pipelines for technicians and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard. How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you'r Avoid the Flu and Bronchitis at Work Help them with personal and career development, especially growth assignments, so they're ready when their time comes.Bronchitis is identified as being either chronic or acute. Acute bronchitis usually is limited into ration to anywhere from a few days to a week or two. It's often accompanied by flu like symptoms. Once ill, you can expect to have several days, with limited or no productivity, and even more time not performing at your best. While chronic bronchitis tends to last months or even years, the symptoms are much less pronounced and debilitating.Of these two basic bronchitis categories, acute bronchitis is typically associated with colds and flu like symptoms. The symptoms of acute bronchitis include:1. A Feeling of Tightness or Constriction in Your Chest2. Usually a Sore Throat3. Congestion4. Wheezing and Difficulty Breathing5. A Low to Mid Grade FeverIn a business situation, you often see many people coming to work ill claiming it's all for the good of the company. While I'm certain they have the best of intentions, viral How many of your key technicians and craft workers are in that group? We're talking here about the kind of hands-on technical work that it's hard to outsource or offshore. Many of the pipelines for technicians and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard. How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you'r Work Styles - Mix And Match For The Most Effective Style s and craft workers have been slowly drying up over the last couple of decades. Union apprentice programs have been hit especially hard.Jane and Bob have their team, and they are very happy with them. They understand each team member's work style, and now they can eliminate and minimize any negative impact caused by putting together people whose work styles are not complementary. In addition, Jane and Bob can actually use their understanding of work styles to create a more cohesive team.Let's find out what Jane and Bob already know.When Jane and Bob talk about work styles, they're referring to each team member's work style, how he or she gets work done, as well as leadership work styles, how leaders lead.Leadership work styles include authoritative/decisive - This leader is a take charge type, confident, and decisive. She delegates details and responsibilities well, and has a great demand for perfection. Think "take charge!"persuasive - This leader type gets things done through influence. He influenc How many of your first line supervisors are in that group? Your front line bosses have more impact on morale and productivity than any other group of people in your company. Make sure you're ready to replace retiring supervisors with qualified new supervisors who'll get the benefit of solid supervisory skills training. How many of your knowledge connectors are in that group? Knowledge connectors are vital to your operations, but they don't have that title on any organizational chart. Knowledge connectors are the people other people call for help because they're experts or because they know how to find people or knowledge to help solve problems. You can do a social network analysis to find out who they are, or just ask around. I call the problem the "Boomer Brain Drain" because of the loss of knowledge and experience when Boomers retire. If you've answered the questions above, you have an idea how big a threat this is to your company and you can start to work on responses. The next four questions deal with different kinds of responses to the potential Boomer Brain Drain. What human resources measures are you or will you use to meet the challenges of Boomer Brain Drain? Human Resources (HR) responses to the challenges of the Boomer Brain Drain include everything you do to modify your recruiting, training, retention and succession planning. They also include changes to policies and procedures and may include union negotiations. Since Boomers may be starting to flow out the back door, it's
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