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  • Added for You - Best Practices In Hiring - How to Consistently Find and Hire Great Candidates

    Brand Marketing - How Do You Want Your Business Name and Logo Appear?
    As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business.Every business has an identity. This identity is influenced by the look of all things done by or associated with the business - it’s services, products, print material, advertising, signage, stationery, vehicles, etc. Because of this profusion of elements, it is essential that graphic image standards be developed to clearly and easily
    s skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessar

    Organize Your Job Search
    The job search process involves a lot of planning and attention to detail, so it’s no wonder that many people quickly feel overwhelmed and even a bit out of control. The best way to avoid this is to organize your job search so that you have a clear strategy outline and a structured schedule to keep you moving forward.Outline your strategyStart by creating an outline of your job search strategy. List the tactics you intend to use, and the amount of time you will devote to each tactic. A typical list might include the following:· Network w
    Are you getting ready to fill a position at your firm? I have a number of suggestions to help you find the right person the first time. These tips are based on my own experience and observations in running interviews and managing hiring searches over the past 5 years.

    Before you even post the job listing:
    1) Have a plan. This is the most important part. I recommend the steps listed below, but even if you decide some of these aren't for you, make sure you have specific alternatives in mind.
    2) Define the position. This is absolutely essential. Sit down with the other decision makers and make sure everyone is on the same page as far as what skills you are looking for and what your goals are.
    3) Create or update the job description, and profile the ideal candidate.

    After posting the job listing:
    4) Screen resumes with your ideal candidate in mind. Grade them: 'A' is a good match, and should be interviewed. 'B' is on the fence, and gets an interview if there are not enough 'A's. 'C' is not a match and should not be interviewed. For me, the magic numbers always seem to be 10 people for the first round, with second round callbacks for the top 3 candidates. If you can find 10 'A's to begin with, you're off to a good start.

    Before the first round interviews:
    5) Create a standard question list for the interview. Avoid the standard interview boiler-plate questions, as well as questions which can be answered with 'yes' or 'no'. You want to learn about the candidate and understand how they think, so ask questions which require thought.
    6) Create a brief test or assignment which will give you insight into the candidate's skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessary

    Do You Know What is the Best About Working at Home?
    For over 44 years, wow that seems like a very long time, I worked as a registered nurse. I worked in every area of nursing, (hospitals, teaching, psychiatric, detox units, prisons, etc) and not only did I work a J.O.B. (Just Over Broke) but I also had to work two jobs for years to support my family as a single mom. That is enough to make one not only tired but still just enough income to pay the bills.Does any of that sound familiar to you? I would venture to say that it sounds way to familiar to way too many.Let's take a look at why that seems to be the norm.
    of these aren't for you, make sure you have specific alternatives in mind.
    2) Define the position. This is absolutely essential. Sit down with the other decision makers and make sure everyone is on the same page as far as what skills you are looking for and what your goals are.
    3) Create or update the job description, and profile the ideal candidate.

    After posting the job listing:
    4) Screen resumes with your ideal candidate in mind. Grade them: 'A' is a good match, and should be interviewed. 'B' is on the fence, and gets an interview if there are not enough 'A's. 'C' is not a match and should not be interviewed. For me, the magic numbers always seem to be 10 people for the first round, with second round callbacks for the top 3 candidates. If you can find 10 'A's to begin with, you're off to a good start.

    Before the first round interviews:
    5) Create a standard question list for the interview. Avoid the standard interview boiler-plate questions, as well as questions which can be answered with 'yes' or 'no'. You want to learn about the candidate and understand how they think, so ask questions which require thought.
    6) Create a brief test or assignment which will give you insight into the candidate's skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessar

    How To Groom Your Customers For Bigger Profit
    One day last week, I decided to work from the house since I had to head over to Rotary at noon. A little bit ago, a lady from the place where my wife gets her hair cut called to see if she was here. I told her she had left to go get her hair cut, then laughed and commented that my wife had indeed remembered the appointment this time.You see, the last few times she had a hair appointment there, something happened and she forgot to show up at the right time. Rather than continue to tolerate that behavior, the hair place invested 2 minutes of their time to call an hour
    g:
    4) Screen resumes with your ideal candidate in mind. Grade them: 'A' is a good match, and should be interviewed. 'B' is on the fence, and gets an interview if there are not enough 'A's. 'C' is not a match and should not be interviewed. For me, the magic numbers always seem to be 10 people for the first round, with second round callbacks for the top 3 candidates. If you can find 10 'A's to begin with, you're off to a good start.

    Before the first round interviews:
    5) Create a standard question list for the interview. Avoid the standard interview boiler-plate questions, as well as questions which can be answered with 'yes' or 'no'. You want to learn about the candidate and understand how they think, so ask questions which require thought.
    6) Create a brief test or assignment which will give you insight into the candidate's skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessar

    Caution: USPs Can Cause Advertising Failure
    Why do advertisements fail? The answer’s not what you might think. The most common cause of failure in both advertisement and marketing campaigns is that the company’s USP is either weak or non-existent.What is a USP?USP stands for a company’s Unique Selling Proposition. That is, an aspect of a company or product that sets it apart from the competition. It’s what makes customers want to buy your product or service over your competitor’s.There are three things that a USP must be in order to accomplish this.1.Descriptive. A strong USP will be descr
    br>

    Before the first round interviews:
    5) Create a standard question list for the interview. Avoid the standard interview boiler-plate questions, as well as questions which can be answered with 'yes' or 'no'. You want to learn about the candidate and understand how they think, so ask questions which require thought.
    6) Create a brief test or assignment which will give you insight into the candidate's skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessar

    Building A Brand Without Breaking The Bank
    If you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am conversant with.All over the world, Coca-Cola is known. People have come to trust their products. I guess if some folks travel to another planet and see a bottle of Coca-Cola they'll pop it open without asking questions.Why that level of trust?Coca-Cola is a worldwide brand. People have been so bombarded with adverts about Coca-Cola that they just pop u
    s skills. Hiring is often extremely subjective. Having a test creates an objective measure, which takes at least some of the subjectivity out of it. Plus, as a bonus, it creates a means by which you can quickly test people to see if they have at least the basic skills required.

    During the first round interviews:
    7) Follow your list of questions and give the test religiously. Don't deviate unless absolutely necessary. You want to treat every candidate the same, so that you can compare apples to apples when evaluating and comparing them.
    8) Try to have 2 people perform the interview. This allows one person to listen while the other talks, plus it gives you a 'second opinion' with whom to discuss the candidate afterwards.

    After the first round interviews:
    9) Immediately after each interview, discuss the candidate with any other colleagues who were present. Don't put it off- soon after the interview, recollections will start to get muddled as other tasks start to occupy the attendees. Immediately rank each candidate, especially the top 3. Keeping a running tally is a good tool for prompting recall of what each candidate had to offer. Plus, as a special bonus, once you've interviewed your last person, you will have a list of the top 3 ready to go for the second interview stage.

    For the second round interviews:
    10) Invite the top 3 candidates back for a second interview. Three is the magic number. Two just isn't enough, because your colleagues won't have enough of a sense of the range of candidates. Four is too many -- people will start mixing up the candidates, or won't be able to focus equally on all of them. The second interview should repeat steps 5 through 9, with these changes:

    • involve more people from the organization, both to expose the candidate to a wider range of the people he/she will work with, and to involve a wider range of opinions.
    • repeat at least some of the questions from your standard question list, for the benefit of those who weren't present the first time (and also to see if the candidate answers the same way).
    • create a more involved skills-based test or assignm

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