The Only Guaranteed Way to Be a Winner in Network Marketing
Will you be one of the 99% of network marketers who never make money with their program?The numbers don’t look good. Most people who join a network-marketing program never make any money at it. There is still a way to be a winner even if your dreams of making a fortune fall flat.For a number of reasons, I generally do not recommend network-marketing programs. It’s true that numerous people have and continue to make large fortunes in network marketing. A good friend of mine is poised to the reach the $1 million (per year) mark in his program, and a number of other acquaintances are earning 6 figure incomes through network marketing, but they are the exception.Network marketers often overstate the potential for income, and understate what it takes to succeed. It takes hard work. It takes time. It takes know-how. Plus it’s so easy to get into network marketing—there are dozens of programs that one can get into for less that the cost of dinner out—that it’s extremely easy to drop out. It’s no wonder there’s such a high “failure” rate.Nevertheless, there is a way to be a guaranteed winner. It all depends on the one question you must ask, and answer honesty when you are considering any network marketing program.Here’s the one question: Would you, if there were no money-making opportunity involved, still sign up for this

Telling Your Product's Story
It begins with an idea. Then come the hours of hammering out form, function, and features. We pour our hearts and souls into the act of creation, driven by the new-spun inspiration of fresh ideas. And then...We write a stale product definition document, create a list of bullets in a few PowerPoint slides, and try to sell that to those whose job it is, most often, to say NO.What were we thinking?I'll tell you what we were thinking: We were putting the left-brain spin on a right-brain problem. You want to sell your idea, you have to put the eyebrows on it. You have to make it real for the world outside your own vision. You have to take the emotion and excitement you feel and, somehow, impart that to your investors, partners, employees, and customers.Fortunately for you there is a tool that can deliver you from the hell of stale concept presentations.It's called storytelling.StorytellingWhether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (

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Even those brides who didn’t agonize over the decision are painfully aware of potential ramifications of their married name and judgments the other camp may inflict; “Oh – you took his last name? Well, isn’t that so 1950’s house-wifey of you!” And the condemnation is by no means exclusive to one side… From the other side, you may hear, “So you hyphenated your last name? Are you that insecure that you feel the need to assert your independence with every penned signature?” And so on and so forth…The judgment of women by fellow women seems to begin with the name change and continues through to the next hot button issue – whether or not to work outside the home. And we all know that no one is going to solve these issues any time soon.

Thus, it’s understandable that many engaged women struggle with the notion of the impending name change. If you are one of those women who can’t seem to find that easy answer - that perfect solution - relax in knowing that you’re not the first woman to wrestle with the concept, and you most certainly won’t be the last.

Reasons Women Resist

Changing your name is never easy; you must get a new driver’s license, passport, and credit cards. Then slowly you change subscriptions, membership cards, address books… The process is inconvenient and time consuming, but this doesn’t even factor how long it takes psychologically to accept a new married name as your true identity. The root of the dissonance lies deeper.

• Identity - Let’s face it – the thought of changing the name that’s stamped on your birth certificate can seem like a door slamming shut on the woman that was. For many women this is a tough psychological transition to accept.

• Cultural Significance - Some women, particularly from strong ethnic backgrounds, consider their maiden names a testament to a proud cultural background strongly tied to their character. Any other name would be an inaccurate depiction of their cultural identity. A woman of Asian descent, for example, may find it absurd to transform suddenly into a “Smith” or a “Jones.”

• Family History - A rich and storied family background may have bore a woman a name wrought with historical meaning – signifying generations of ancestors who overcame countless obstacles to flourish in a new world. She may have a strong personal connection to such a name that she’s not quite ready to shake.

• Professional Consideration - For women who have literally built names for themselves professionally, they may find a name change too difficult or too costly for their careers.

• Lineage - Many women feel a strong urge to ensure their family name lives on. Perhaps you are the last in your generation who can pass down the family moniker and don’t want to be the cause of a dying breed.

• Aesthetics - Yes, we all laughed at “Julia Gulia,” but many women do face the prospect of marrying into a name that either sounds ridiculous with their first name (a number of jokes come to mind), or a name that is extremely difficult to pronounce or spell. If you’ve been a “Jones” all of your life, going to a 5-syllable name may prove a tough transition.

• Societal Implications - For some, the tradition of the woman changing her name upon marriage seems patriarc

on.

Thus, it’s understandable that many engaged women struggle with the notion of the impending name change. If you are one of those women who can’t seem to find that easy answer - that perfect solution - relax in knowing that you’re not the first woman to wrestle with the concept, and you most certainly won’t be the last.

Reasons Women Resist

Changing your name is never easy; you must get a new driver’s license, passport, and credit cards. Then slowly you change subscriptions, membership cards, address books… The process is inconvenient and time consuming, but this doesn’t even factor how long it takes psychologically to accept a new married name as your true identity. The root of the dissonance lies deeper.

• Identity - Let’s face it – the thought of changing the name that’s stamped on your birth certificate can seem like a door slamming shut on the woman that was. For many women this is a tough psychological transition to accept.

• Cultural Significance - Some women, particularly from strong ethnic backgrounds, consider their maiden names a testament to a proud cultural background strongly tied to their character. Any other name would be an inaccurate depiction of their cultural identity. A woman of Asian descent, for example, may find it absurd to transform suddenly into a “Smith” or a “Jones.”

• Family History - A rich and storied family background may have bore a woman a name wrought with historical meaning – signifying generations of ancestors who overcame countless obstacles to flourish in a new world. She may have a strong personal connection to such a name that she’s not quite ready to shake.

• Professional Consideration - For women who have literally built names for themselves professionally, they may find a name change too difficult or too costly for their careers.

• Lineage - Many women feel a strong urge to ensure their family name lives on. Perhaps you are the last in your generation who can pass down the family moniker and don’t want to be the cause of a dying breed.

• Aesthetics - Yes, we all laughed at “Julia Gulia,” but many women do face the prospect of marrying into a name that either sounds ridiculous with their first name (a number of jokes come to mind), or a name that is extremely difficult to pronounce or spell. If you’ve been a “Jones” all of your life, going to a 5-syllable name may prove a tough transition.

• Societal Implications - For some, the tradition of the woman changing her name upon marriage seems patriarc

ificate can seem like a door slamming shut on the woman that was. For many women this is a tough psychological transition to accept.

• Cultural Significance - Some women, particularly from strong ethnic backgrounds, consider their maiden names a testament to a proud cultural background strongly tied to their character. Any other name would be an inaccurate depiction of their cultural identity. A woman of Asian descent, for example, may find it absurd to transform suddenly into a “Smith” or a “Jones.”

• Family History - A rich and storied family background may have bore a woman a name wrought with historical meaning – signifying generations of ancestors who overcame countless obstacles to flourish in a new world. She may have a strong personal connection to such a name that she’s not quite ready to shake.

• Professional Consideration - For women who have literally built names for themselves professionally, they may find a name change too difficult or too costly for their careers.

• Lineage - Many women feel a strong urge to ensure their family name lives on. Perhaps you are the last in your generation who can pass down the family moniker and don’t want to be the cause of a dying breed.

• Aesthetics - Yes, we all laughed at “Julia Gulia,” but many women do face the prospect of marrying into a name that either sounds ridiculous with their first name (a number of jokes come to mind), or a name that is extremely difficult to pronounce or spell. If you’ve been a “Jones” all of your life, going to a 5-syllable name may prove a tough transition.

• Societal Implications - For some, the tradition of the woman changing her name upon marriage seems patriarc

eration - For women who have literally built names for themselves professionally, they may find a name change too difficult or too costly for their careers.

• Lineage - Many women feel a strong urge to ensure their family name lives on. Perhaps you are the last in your generation who can pass down the family moniker and don’t want to be the cause of a dying breed.

• Aesthetics - Yes, we all laughed at “Julia Gulia,” but many women do face the prospect of marrying into a name that either sounds ridiculous with their first name (a number of jokes come to mind), or a name that is extremely difficult to pronounce or spell. If you’ve been a “Jones” all of your life, going to a 5-syllable name may prove a tough transition.

• Societal Implications - For some, the tradition of the woman changing her name upon marriage seems patriarchal and signifies a change in “ownership” from father to husband. You may ask why society still practices such a symbolically oppressive tradition in these supposedly modern times.

Options Galore

Just like the number of potential personal reasons behind the internal struggle, the range of naming options varies. Before making a hasty decision, realize that there a number of ways you can go in finding a name that fits.

• Maiden in the Middle - Take his name – but replace your middle name with your maiden name. You can still have both names without the often-awkward hyphen.

Implications - This is a great way to honor both your maiden name and your hubby’s. You will still have to go through the process of changing your name, however, and if you feel this solution does not properly address the societal implications of female ownership, this option may not work for you. You may also really like your middle name and hesitate to lose it.

• Pass it On - Take his name – and give your maiden name to one of your children, either as a first or middle name.

Implications - This is another good way to pay homage to your maiden name and ensure that it survives at least one more generation. Again, if you have concerns with the idea of changing your last name at all, this may not be the solution for you.

• A Night and Day Difference - Keep your maiden name professionally and his name socially. You can go ahead and officially change your name, while keeping your maiden name at work and in professional circles (many celebrities do this).

Implications - This option seems like a good compromise, but realize that many people will get confused, especially if a lot of your social network is comprised of professional acquaintances and vice versa.

• Have it All - Add his name to the end of yours – essentially creating two middle names for yourself. You don’t always have to go by all four, and you will both have the same last name without the confusing hyphen.

Implications - You will still essentially have his last name; if this is a problem for you, this may not be a solution. You may also find that your maiden name gets lost amongst the four names over time.

• Call in the Hyphen - Use a hyphen to link your last name with your husband’s.

Implications - This option lets you have the best of both worlds, but can be tough on the tongue and even the ear. Of course, there is also the whole conundrum: Mrs. Long-Smith marries Mr. Tom-Jones, and they have a son named Mr. Tom-Jones-Long-Smith. Because of this, many perceive the hyphen as merely a one-generation solution. Also, consider the fact that your immediate family will all have different last names. There is something very unifying about introducing the bunch as “The Anderson Family.”

• Get Creative - Create a new name – either hyphenated or a new name altogether that you both share.

Implications - The epitome of fairness and compromise, this option solves the problem of multiple last names for the same family. However, if you were originally hesitant to give up your identity to take his last name, taking on a completely random identity with no ties to either of you may seem senseless.

• His and Hers - Keep your name – both of you will have different last names entirely

Implications - By keeping your name as is, you can forego