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Added for You - Seven Reasons Why Women Should Lead the New World of Business©
Brand Identity oductivity and disenfranchised employees.Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A brand identity is important because it has the power to single-handedly set a company apart from its competition. And those who successfully craft their brand identities to positively affect their bottom lines know that doing so takes time, money and effort. It’s not as simple as just a logo or a tagline. In essence, brand identity is the reason you give your market to choose you…is it compelling enough? Your market will decide.A word on revising your brand identity… The key to a successful re-branding effort is “evolution,” not “revolution.” You must reassure your existing customers that everything they like about you will remain intact and become integral part of something even better. Don’t go to unjustified extremes for any reason because major perceived changes may destroy existing emotional ties to your brand thereby eroding valuable customer loyalty.More than marketing, Brand Identity is the lifeblood of a company having an outward In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducte Sun Zi Art of War-Generals & Nation Congratulations to Fortune Magazine, July 24, 2006, for having the “guts” to dethrone Jack Welch’s autocratic management leadership practices in Betsy Morris’s article……….The general being an official, serve the nation. If he is thoughtful and detailed in his work, the nation would be strong and mighty. If he is full of flaws, the nation would be weak and vulnerable. - Sun Zi Art of War, Chapter 3In the third section of the chapter, we have seen the importance of the generals of the nation, the stronger they are the stronger the nation. This sentence reinforces the saying of Sun Zi, that the generals hold the fate of the nation and its people.In war, it is better to go for swift victories rather than engaging in a prolong campaign. Thus a general who is adept in warfare is also the controller of people’s fate and nation’s survival. - Sun Zi Art of War, Chapter 2Business ApplicationSo did you staff your management with capable 'generals'? As Sun Zi mentioned above, your company will only be as strong as the weakest management staff in you company. This is because the weakest management staff would be restricting how far your company moves.There are two essential skill or knowledge that a manager should have in order for the department he is managing to be functional in a company. First is the 'people' skill and secondly is the knowledge of the industry that the company is in. 'People’ Skill'Let’s look at 'people' sk Titled, Sorry, Jack………. Welch’s Rules for Winning Don’t Work Any More Once upon a time, there was a route to success that corporate America agreed on. But in today’s fast-changing landscape, that old formula is getting tired. And, a search is on for......the New Rules. Management by Intimidation – The Old Rules – The 80’s & 90’s – Early 2000’s For over two decades, I worked under the “Old Rules” of the Welsh Management Style directly witnessing CEO’s, CFO’s, COO’s, CIO’s and many senior leader men role-model Directive and Autocratic leadership styles which left me feeling like the little kid in the fable, “The Emperor Has No Clothes” (was I the only one seeing the emotional abuse and bullying of employees all around me?) For example, I worked in an export division of a Fortune 500 corporation, which adopted the management philosophy of “management-by-walking around” (with clipboard), tallying who was caught talking to colleagues, using the bathroom too often, or using the telephone for personal reasons. It could easily have been dubbed, “management by fear and reprisal.” It is no surprise that the high turnover rate, low morale and decreasing productivity of this facility led to its closing within three years. In 1999, Jack Welch was named, “manager of the century” earned from brilliantly influencing U.S. leaders to reduce the “fat” out of organizations by downsizing, restructuring, resizing, or right sizing organizations by utilizing stack ranking of employees and eliminating all perceived unproductive, unprofitable facilities, practices, and people! The Directive, Authoritative mantra and rebel yell became “real men make their numbers!” Donald Trump echoes this same management philosophy with his trademark, “You’re Fired!” The New Millenium – New Business World Paradigm Shift – Old Rules/ New Rules In my article, Managing the CCC’s,........Constant Change Chaos, Sharing Ideas, Summer 2006, I describe the impact of the decades of male dominated management by fear, staff reductions, and restructuring organizations and ask the question, where has all this led us? The simple answer: by the time when we found out where “slash and cut,” had led us, many of the questions changed,….. the world economy changed, ……and our employees became generations which cannot be managed by intimidation. We also have new questions such as…… “How can we find good people and keep them”…… “How do we find new customers and retain them?”…. “How can we compete with foreign markets?” The old Welch rules no longer work; they had us so in-focused on “cleaning up our fat” that many of us forgot to talk to our customers! Sample of Old Rules Outlined in Betsy Morris’ article titled, Sorry Jack… - Directive, Authoritative Managers & Leaders & E’s A New Age of Management and Leadership Will Demand: New Rule: Participative, Facilitative Managers & Leaders The key questions become……………….how can the new rules get implemented, who is best suited to transition corporate America? Gender Research Data: Women Make Better Leaders and Managers Research data tells us historically that directive and authoritative leadership styles produce effective, short term results BUT in the long-term produce less productivity and disenfranchised employees. In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducte How Top Event and Meeting Professionals Increase Profits! division of a Fortune 500 corporation, which adopted the management philosophy of “management-by-walking around” (with clipboard), tallying who was caught talking to colleagues, using the bathroom too often, or using the telephone for personal reasons. It could easily have been dubbed, “management by fear and reprisal.”Success as an event and meeting professional has never been more challenging, due to increasing competition and higher demands to meet business objectives.Personal pressures are equally daunting. Long, stress-filled hours at work can strain commitments to family and health.If you feel a little overwhelmed, you're not alone. Merely projecting a veneer of confidence isn't an option. So what can you do?The best kept "secret" to success revealed by successful business professionalsDespite demanding circumstances some event and meeting professionals achieve results that others don't, no matter how hard they try. What is their secret?Two words: Business Coaching.Top event and meeting professionals understand and appreciate the value of hiring an experienced and objective guide to reach the next milestone of success - someone to help them make the connection to what matters most to them in the heat of the moment - someone with the skills and experience needed to enhance their own performance.But despite business coaching's proven track record of success, some people resist using a coach themselves. Their resistance or skepticism is often rooted in misconceptions about what business coaching is all about. The most common myths I hear about coaching include:* Coaching is for people who can't It is no surprise that the high turnover rate, low morale and decreasing productivity of this facility led to its closing within three years. In 1999, Jack Welch was named, “manager of the century” earned from brilliantly influencing U.S. leaders to reduce the “fat” out of organizations by downsizing, restructuring, resizing, or right sizing organizations by utilizing stack ranking of employees and eliminating all perceived unproductive, unprofitable facilities, practices, and people! The Directive, Authoritative mantra and rebel yell became “real men make their numbers!” Donald Trump echoes this same management philosophy with his trademark, “You’re Fired!” The New Millenium – New Business World Paradigm Shift – Old Rules/ New Rules In my article, Managing the CCC’s,........Constant Change Chaos, Sharing Ideas, Summer 2006, I describe the impact of the decades of male dominated management by fear, staff reductions, and restructuring organizations and ask the question, where has all this led us? The simple answer: by the time when we found out where “slash and cut,” had led us, many of the questions changed,….. the world economy changed, ……and our employees became generations which cannot be managed by intimidation. We also have new questions such as…… “How can we find good people and keep them”…… “How do we find new customers and retain them?”…. “How can we compete with foreign markets?” The old Welch rules no longer work; they had us so in-focused on “cleaning up our fat” that many of us forgot to talk to our customers! Sample of Old Rules Outlined in Betsy Morris’ article titled, Sorry Jack… - Directive, Authoritative Managers & Leaders & E’s A New Age of Management and Leadership Will Demand: New Rule: Participative, Facilitative Managers & Leaders The key questions become……………….how can the new rules get implemented, who is best suited to transition corporate America? Gender Research Data: Women Make Better Leaders and Managers Research data tells us historically that directive and authoritative leadership styles produce effective, short term results BUT in the long-term produce less productivity and disenfranchised employees. In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducte Top Fire Fighting Tips For Home And Business with his trademark, “You’re Fired!”Fire prevention can help to reduce the likelihood of a fire occurring, but not eliminate the chance of fire altogether so knowing how to fight a fire safely is essential to stop it getting out of control.But, and an important but, it is also imperative you know when to fight a fire, as some fires are beyond your control and the best course of action for your safety and others is to evacuate the area as quickly as possible.To make sure that you have the best chance of escaping a fire and possibly stopping it from getting out of control, here are some top fire fighting tips for home and work.First Things FirstWhether you are going to tackle the fire or not, call the Fire Service as it is easy to forget once you jump into action.In the UK, the phone numbers 999, 911 (USA) and 112 (Europe) are all programmed to send you to the emergency services.Fight Or Don't Fight?If a fire has broken out, you need to decide fairly quickly if you are capable of fighting it or not. If the fire is small and looks to be contained then you can tackle it, providing you have the right fire extinguisher to hand. However, if the fire looks to be spreading get out of the room as quickly as possible, as a fire like this can double in size in just a few minutes.Never, ever tackle a fire unless you believe you can The New Millenium – New Business World Paradigm Shift – Old Rules/ New Rules In my article, Managing the CCC’s,........Constant Change Chaos, Sharing Ideas, Summer 2006, I describe the impact of the decades of male dominated management by fear, staff reductions, and restructuring organizations and ask the question, where has all this led us? The simple answer: by the time when we found out where “slash and cut,” had led us, many of the questions changed,….. the world economy changed, ……and our employees became generations which cannot be managed by intimidation. We also have new questions such as…… “How can we find good people and keep them”…… “How do we find new customers and retain them?”…. “How can we compete with foreign markets?” The old Welch rules no longer work; they had us so in-focused on “cleaning up our fat” that many of us forgot to talk to our customers! Sample of Old Rules Outlined in Betsy Morris’ article titled, Sorry Jack… - Directive, Authoritative Managers & Leaders & E’s A New Age of Management and Leadership Will Demand: New Rule: Participative, Facilitative Managers & Leaders The key questions become……………….how can the new rules get implemented, who is best suited to transition corporate America? Gender Research Data: Women Make Better Leaders and Managers Research data tells us historically that directive and authoritative leadership styles produce effective, short term results BUT in the long-term produce less productivity and disenfranchised employees. In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducte Graphic Design Jobs lined in Betsy Morris’ article titled, Sorry Jack…Graphic designers must deliver creativity on demand. They have constant deadlines. They must satisfy demanding clients. The jobs are very challenging. The opportunity depends on their educational level, creative talent and the expertise in new technology. A good portfolio created during the educational process turns out to be very useful for the first job.Employers are looking for people who are multi-talented. Today’s graphic designers must know how to use computers to put together images and text to create a design. They must know the equation of space, money and time. The graphic designer must be a team member, as throughout the process, he has to work with copywriters, photographers, illustrators and printers.The graphic design field also is an integral part of many sectors. Graphic designers work primarily for various media like newspapers, magazines, book, and websites, as well as in the advertising, films and animation industries. Their roles and responsibilities are mainly to develop the layout and design for various media and reports, to produce promotional and marketing communication for products and services, to create logos, signs, symbols and taglines for products, services and businesses, to develop material for educational and multimedia projects, to create effects or title screens for TV or motion pictures, a - Directive, Authoritative Managers & Leaders & E’s A New Age of Management and Leadership Will Demand: New Rule: Participative, Facilitative Managers & Leaders The key questions become……………….how can the new rules get implemented, who is best suited to transition corporate America? Gender Research Data: Women Make Better Leaders and Managers Research data tells us historically that directive and authoritative leadership styles produce effective, short term results BUT in the long-term produce less productivity and disenfranchised employees. In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducte 7 Questions that Will Get Your Boss to Love You oductivity and disenfranchised employees.A dear friend and colleague once shared a secret to his success. Upon waking each morning, Ed Oakley, CSP, asks himself, “What question should I be running on today?” Ed uses that simple question to trigger his mind to reflect on his potential and frame his thoughts for the day ahead.In my work as a performance consultant to the top executives in the leisure industry today, I’ve seen firsthand how a simple tool, like asking the right questions, can help put you in the right mindset to master the challenges ahead and to take the reins on your future—to become the kind of employee that gets noticed and rewarded on the job.What questions should you ask to increase your chances for promotion and recognition? The following will help you to begin thinking about how you can put your career on the fast-track to success.1. Do I take responsibility for my mistakes? When something doesn’t go as planned on the job, admit your mistakes to your boss immediately and own the slip-ups. Try saying, “In retrospect, I think I should have done this differently.” or “Here’s how I can make the project better next time.” Your boss will appreciate your honesty and focus more quickly on what you’ve learned—instead of dwelling on what you did wrong.2. Do I know what drives my boss’s decisions? Before asking your boss for input, think ab In 2001, Lawrence A. Pfaff and Associates, a Michigan-based human resource consulting firm, issued a press release, having done a five-year study of the management and leadership skills of male and female mangers. The first two studies were reported extensively in the press in early 1995 and 1996 (e.g., Inc., Business Week, Working Woman, Across the Board, Detroit Free Press, etc.) Dr. Larry Pfaff reported: Now, we have over five years of data and the results are more convincing than ever. Once again, female managers (at all levels) outscored the men,” said Pfaff. “Female managers – as rated by their bosses, themselves and the people who work for them – were rated significantly better than their male counterparts. This difference extends beyond the softer skills such as communication, feedback and empowerment to such areas as decisiveness, planning and setting standards.” The study, conducted over 5 years from 1993 to 1998, shows significant differences in the leadership skill levels practiced by male and female managers in 20 different skill areas. Women rated significantly higher in 14 out of the 20 areas studied! The study included 2,482 managers from 459 organizations across 19 states. Seven Reasons Women Managers/Leaders Outperform Their Male Counterparts: In addition to the Pfaff research, I spent over 20 years in business, and was led by only 2 really great leaders which were both women! My experience, accompanied by consulting studies of best-practices of peak-performing leaders in the field of a Fortune 500 Financial Services organization validated the Pfaff research that female leaders possess these top 7 dynamic skills: 1) Communication – Verbal and Listening Women allow time for employees to express opinions, share ideas, and discuss performance issues (in individual and group interactions) and supports employees upwardly. Women ensure that individuals know what they are expected to do, implements
clear direction and provides their expectations in writing – they set high standards by encouraging people to do their best and provide them the resources to be successful. employee by honoring their diversity and identifying learning and working styles. Uses coaching tools and follow-up documentation to monitor employee progress and they follow up with progress reviews. and team performance success. gained from knowledge to improve individual success. and discusses ways to work through and overcome obstacles; they ask for employee input to support change. In summary, the New Rules of business clearly indicate a need to collaborate with employees and customers, learn about their needs and become innovative and creative in delivering to those needs; therefore, key is No. 7 reason why women leaders have superior skills according to research. Female leaders demonstrate a: 7) Participative/Approachable Style – Employees are comfortable talking about issues with a woman. Women leaders asks for input from employees and are open to new ideas for getting work accomplished, and will make necessary changes as a result of input from staff. The Imagination Economy – Fortune, July 10, 2006 When looking at the “New Age Rules” of Management and leadership, it is clear that women must be called upon more than ever before to lead in the New Imagination Economy, described as innovative, creative……Left-brained logical rigor has been the foundation of economic growth for more than 300 years. Most people instinctively rebel at the notion that touchy-feeliness could power the greatest economy on earth. ….The future will bring industries we can’t imagine and jobs which we lack the vocabulary to describe…………American workers need a new formula for raising their living standard. Experience says they’ll find one. But they need it soon. Watching out for it, discerning it early, and jumping on it—whatever it may be—has become one of the most important things we must do. Yet, this is not original, who better has role modeled this type of thinking than Colleen Barrett, President and Chief Operating Officer of Southwest Airlines, based in Dallas, Texas, known as the Queen of Hearts…………creative, imaginative, profitable, with a dedicated, loyal workforce which is constantly challenged by C
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